Skip Burke Email & Phone Number

Nicholasville, Kentucky, United States

• Managing ongoing e-newsletter and email marketing strategy, engaging audiences with species-related content and key corporate announcements.• Proactively seeking opportunities to optimize email communications strategy.• Providing valuable insights and report key metrics to marketing leads and management.• Creating user-friendly email templates as a tool for teams outside of marketing• Updating existing marketing collateral, e.g., webpages and flyers, with new information as needed.• Ensuring shared content resources are kept current.• Writing or effectively adapting existing copy for channels to create highly engaging content.• Collaborating with the wider marketing team and contributing ideas to the success of strategies

Lexington, Kentucky, United States

Research and create journalistic and other content for LFUCG’s communication efforts, including print, radio, television, social media, intranet/website and special publications.• Organize, coordinate, and/or assist with events that include public information campaigns, news conferences, ribbon-cutting ceremonies, and/or tours of LFUCG facilities.• Review drafted materials; edit as required to ensure accuracy and completeness; make revisions and corrections as needed.• Attend meetings and news conferences as a media representative for assigned LFUCG divisions and departments.• Attend ongoing training to improve skills, practices and systems.

Lexington, Kentucky Area

Communicated daily with all levels of organization, including senior executives. Oversaw 1 direct report. • Served as acting web editor for company intranet, ensuring content conforms to AP Style guidelines.• Researched, wrote, edited and published feature stories, interviews and news articles for employee audiences, providing fresh, daily content for consumption. • Guided current and past change management communications throughout multiple company redesigns, enabling targeted audiences to understand company transformations. • Executed video productions, multimedia projects and graphic design for internal clients, improving understanding of community relations’ efforts and key objectives of business. • Managed mass email channel, allowing for worldwide intracompany distribution of communications.• Led 3-person team that strategized and produced CEO’s quarterly international town halls, by planning and executing venue logistics, pre-testing A/V equipment and managing electronic Q&A during live event.

Lexington, Kentucky Area

Developed and created multimedia and graphical content for business process solutions group. • Aided sales department with procurement of new and existing accounts, by creating interactive demos, lobby kiosk displays, animated e-cards, website updates and video vignettes. • Assisted with press conferences, offsite/onsite promotional events, and various public relations efforts, enhancing local perception in community. • Provided graphic design for client proposals, heightening visual impact.