Skip Burke Email & Phone Number

Nicholasville, Kentucky, United States

• Managing ongoing e-newsletter and email marketing strategy, engaging audiences with species-related content and key corporate announcements.
• Proactively seeking opportunities to optimize email communications strategy.
• Providing valuable insights and report key metrics to marketing leads and management.
• Creating user-friendly email templates as a tool for teams outside of marketing
• Updating existing marketing collateral, e.g., webpages and flyers, with new information as needed.
• Ensuring shared content resources are kept current.

Lexington, Kentucky, United States

• Research and create journalistic and other content for LFUCG’s communication efforts, including print, radio, television, social media, intranet/website and special publications.
• Organize, coordinate, and/or assist with events that include public information campaigns, news conferences, ribbon-cutting ceremonies, and/or tours of LFUCG facilities.
• Review drafted materials; edit as required to ensure accuracy and completeness; make revisions and corrections as needed.
• Attend meetings and news conferences as a media representative for assigned LFUCG divisions and departments.
• Attend ongoing training to improve skills, practices and systems.

Lexington, Kentucky Area

• Communicated daily with all levels of organization, including senior executives. Oversaw 1 direct report.
• Served as acting web editor for company intranet, ensuring content conforms to AP Style guidelines.
• Researched, wrote, edited and published feature stories, interviews and news articles for employee audiences, providing fresh, daily content for consumption.
• Guided current and past change management communications throughout multiple company redesigns, enabling targeted audiences to understand company transformations.
• Executed video productions, multimedia projects and graphic design for internal clients, improving understanding of community relations’ efforts and key objectives of business.
• Managed mass email channel, allowing for worldwide intracompany distribution of communications.

Lexington, Kentucky Area

• Developed and created multimedia and graphical content for business process solutions group.
• Aided sales department with procurement of new and existing accounts, by creating interactive demos, lobby kiosk displays, animated e-cards, website updates and video vignettes.
• Assisted with press conferences, offsite/onsite promotional events, and various public relations efforts, enhancing local perception in community.
• Provided graphic design for client proposals, heightening visual impact.