Skip D'Amico Email & Phone Number

New York City Metropolitan Area

Executive-level collaborative work in implementing key programs, recommendations, and change management at the TMNA to optimize their content creation objectives. Focus on Toyota and Lexus Brands.

Greater New York City Area

Drives the reimagining of iconic auto maker Cadillac as a luxury brand. Promoted to create and pioneer company’s best-in-class Immersive Virtual Reality (VR) Experience/Sales Tool for Global Dealer & Experiential use; tool has exceeded KPI benchmark and functions as a beautiful, compelling, and hardworking sales tool. Orchestrate all creative and technical development with General Motors (GM) Design, General Motors Information Technology (GMIT), agencies on record (AORs) and the VR development vendor. Oversee associated technical and dealer support programs.• Directed the creation of all national broadcast TV, print, and long-form digital video brochure assets ($15M total spend) across multiple AORs and internal GM stakeholders for the launch of Cadillac’s CT6 Sedan and XT5 Crossover. • Generated 30% of all sales in pilot dealerships as a direct result of the VR Experience.

Greater Detroit Area

Developed and executed broadcast television and digital campaigns across Chevrolet nameplates in collaboration with marketing, totaling $30M annually plus content spending. Created global content best practices guide for maximum creative impact, consistency, and cost effectiveness • Created a request for quotation (RFQ) process that produced immediate savings of 25%+ by overhauling licensing requirements.• Supervised creation of Chevrolet’s Manchester United Global Sponsorship content and shared responsibility for Chevrolet’s Super Bowl and Olympic content production responsibilities.

New York City

Advised ongoing campaigns, including Pepsi, Gatorade, Propel and SoBe, while embedded within Pepsi’s marketing team at its global headquarters. Provided trusted, independent voice while acting as client liaison to Pepsi’s agencies of record (AORs) and on-location supervision. Advocated for best practices and served as primary costs mediator on productions with $25M+ spends.

Greater New York City Area

Generated and curated original content for global Film & Licensing division with $15M annual spend. Signed and managed numerous contributing film luminaries including the Maysle Brothers’ documentary archives.

Conceptualized, designed, planned, and directed 150+ complex commercial film projects for numerous high-profile clients including American Express, AT&T, Disney, Johnson & Johnson, Bridgestone, The NFL, France Telecom, Firestone, and Procter & Gamble. • Directed and managed large teams of 60+ employees on location globally.