Skip Ferebee Email and Phone Number
Williamsburg, VA, US
Skip Ferebee's Location
Williamsburg, Virginia, United States, United States
Skip Ferebee's Contact Details
Skip Ferebee work email
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Skip Ferebee personal email
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Skip Ferebee phone numbers
About Skip Ferebee
I am an integrated marketing, sales and consumer activation professional with broad experience in all aspects marketing strategy development, e & m-commerce strategy, social media, consumer promotion, traditional sales strategy and digital marketing. My specialties include strategic planning, execution, new product development, loyalty/membership marketing, multi-channel marketing, digital and e-commerce initiatives, guest experience, competitive analysis, agency relationship and management, customer relationship management, email marketing, staff and project management.
Skip Ferebee's Current Company Details
Skip Ferebee Work Experience Details
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Chief Administrative And Strategy OfficerYmca Of The Virginia PeninsulasWilliamsburg, Va, Us
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Chief Strategy OfficerYmca Of The Virginia Peninsulas Jan 2021 - PresentNewport News, Virginia, United States -
Chief Marketing OfficerYmca Of The Virginia Peninsulas Apr 2020 - Dec 2020Newport News, Virginia, United States
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Vice President Of Marketing And CommunicationsYmca Of The Virginia Peninsulas Oct 2018 - Apr 2020Newport News, Virginia
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Deputy Director Of Marketing 2019 CommemorationJamestown-Yorktown Foundation May 2017 - Sep 2018Williamsburg, VaOversee all aspects of Marketing, Communications and Tourism Promotion strategy and operations to support the 2019 Commemoration including comprehensive strategic planning; strategic goal achievement; contract management associated with brand awareness; messaging; media and public relations; licensing & merchandising; marketing and tourism promotion; sponsor activation; event & program promotion; website; and social media campaigns and projects. -
Executive Director Business DevelopmentColonial Williamsburg Foundation Feb 2016 - May 2017Williamsburg, VaLead the development and implementation of marketing/business plans, loyalty and membership products, structure, promotions and pricing. Provide leadership for staff engaged in business development, analysis, execution, consumer direct and travel industry sales, and related operations. Develop and execute business strategies that will inform and influence the marketing plan and increase earned revenue for the Foundation. -
Director Of Consumer StrategyColonial Williamsburg Foundation Oct 2010 - Feb 2016Williamsburg, VirginiaResponsible for strategic development and implementation of ticket products, structure, and pricing for on- and off-site ticket sales. Provide leadership for staff engaged in ticketing, consumer direct and travel industry sales, school/youth group sales, and related operations. Direct and define B2B e-business strategies and provide strategic and tactical leadership across all functional areas of the online B2B segment (sales, marketing and merchandising), with the ultimate responsibility for optimizing the online presence of the brand and maximizing revenues, defining new e-business strategies that will serve existing customers and reach out to new markets and customers for the Foundation.Responsible for developing and executing Sales Partnership programs, leveraging referral relationships with complementary companies in our industry in order to drive account growth. Create targeted, seamless, and convincing partnerships that persuade a company’s customers and/or prospects to become a client of ours and thereby generating earned revenue for the Foundation.Collaborate with Director of Brand Strategy and Communications, marketing and sales managers, and others to develop and execute marketing initiatives to reach targeted consumers. Contribute to and support online communications programs, and, with external partners, promote Colonial Williamsburg and the entire Historic Triangle destination.Work with the director of business and revenue management to develop and execute business strategies that will inform and influence the marketing plan and increase earned revenue for the Foundation. The individual will also work with counterparts in the Historic area and Education divisions regarding school and youth group programs and scheduling, and with the Hospitality division on matters relating to group dining and lodging reservations and the ticket component of packages and promotions.
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Corporate Director Of Consumer MarketingSeaworld Parks & Entertainment Jan 2010 - Sep 2010Orlando, Florida AreaDirect and define global digital marketing and e-business strategies for all 10 portfolio parks and properties within SeaWorld Parks & Entertainment that will generated over $250M in online revenue via 1,000,000 transactions.Direct and define global direct marketing initiatives and annual pass strategies that will serve our loyal customers and reach out to new customers for SeaWorld Parks & Entertainment that will generate over $221MM in admissions revenue.Provide strategic and tactical leadership across all functional areas of the online business (sales, marketing and merchandising), with the ultimate responsibility for optimizing the online presence of the brand and maximizing e-commerce revenues for SeaWorld Parks & Entertainment.Direct the activities of the global E-Business Strategy Teams in developing new opportunities, refining purchase funnel, and managing the online store in order to maximize sales, achieve optimal efficiency in the fulfillment of orders, and ensure the highest-quality customer experience before, during and after the sale.Lead team that will develop, implement, track and optimize B2C marketing programs to increase revenue from existing customers and leads through the implementation of direct marketing programs. -
Director Of Consumer MarketingSeaworld Parks & Entertainment Jan 2006 - Jan 2010Williamsburg, VaLed the consumer marketing effort for Busch Gardens Williamsburg and Water Country USA including the management of employees involved in the departments of Pass Sales, Consumer Sales and Digital Marketing/e-commerce that will help generate over 3.5M in attendance and $98M in revenue.Led the annual strategic planning process, including the development of business strategy, operational, innovation and marketing planningSupport strategy development, including internal and external analysis, strategic alternatives assessment and analysisDevelop growth strategy based on market research, competitive intelligence, strategic frameworksLed efforts of SWOT analysis along with issues and opportunities process to define key strategies Frame, research and identify new growth ideasDefine business case and conduct strategic assessmentWork in close partnership with Executive Management to identify potential new business opportunities, and develop plans and action steps to secure such business, both on a local, regional and National basis.Develop & execute new marketing concepts that reach targeted consumers as their perceptions, attitudes & media consumption changeResponsible for all direct marketing efforts to include websites, call center, e-communications, direct mail and digital media to include managing a $1M advertising budgetResponsible for strategic marketing development to identify new opportunities and solutions while coordinating resources to analyze, research and address issues/opportunitiesDirect and lead marketing planning process and lead new product development and direct analysis of key marketing data and customer research
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Director Of Sales And MarketingSeaworld Parks & Entertainment May 2000 - Dec 2005Williamsburg, VaResponsible for directing the digital marketing, sales, education and e-commerce teams in identifying and securing new business opportunities and relationshipsDirect and approve sales promotional programs with maximum ROI. Responsible for attendance budgets generating over $29M (43 % of total) in revenue at both Parks Work within internal sales infrastructure of tour and travel, AAA, corporate and consumer direct programs to develop complimentary marketing programsLead staff of eight sales managers and 20 part-time employees which included business-to-business sales, Event Services, Education, Corporate, Hospitality, and Travel Industry Sales/Call Center. Responsible for daily training and motivating of sales representatives on prospecting, negotiating, contracting, and up-selling
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National Sales ManagerKingsmill Resort Oct 1998 - May 2000Williamsburg, VaAn Anheuser-Busch CompanyResponsible for the prospecting, negotiating, contracting of major Fortune 500 Companies.Assigned market helped Kingsmill achieve a record first quarter in 2000Generated sales/revenue through all market segments within Central and Southwestern Virginia, Illinois, Ohio and Michigan including pharmaceutical, corporate, group eventsDirected and managed telemarketers and sales assistants in niche market sales technique, customer service and up-selling -
Sales Manager, Central VaSeaworld Parks & Entertainment Oct 1997 - Oct 1998Richmond, Virginia AreaGrew attendance by 17% and revenue by 30% in 1998 vs. 1997 at BGW/WCUSA in assigned region. Achieved a 21% growth in Corporate and 23% growth in Youth market at BGW. Increased 1998 sales revenue from 1997 YE by $700k at BGW/WCUSA in assigned regionCreated Market specific action plans with budget and timelines. Responsible for generating sales and revenue through all market segments within Central and Southwestern Virginia including local CVB’s, tour and travel, AAA, corporate, military, group events, hotels, motor clubs
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Marketing CoordinatorSeaworld Parks & Entertainment Aug 1994 - Oct 1997Orlando, Florida AreaResponsible for negotiating, contracting, creating, up-selling, customizing and billing of special events including convention, consumer, promotions, corporate and youth/education events
Skip Ferebee Skills
Marketing Strategy
Email Marketing
Digital Marketing
Marketing
Event Management
Management
Competitive Analysis
Social Media
Leadership
E Commerce
Social Media Marketing
Advertising
Direct Marketing
Strategy
Strategic Planning
Online Marketing
Sales
Market Planning
Public Relations
Team Building
Crm
Tourism
Budgets
Brand Development
Marketing Communications
Sales Management
Integrated Marketing
Digital Media
Market Research
Business Strategy
B2b
Team Leadership
New Business Development
Product Development
Strategic Leadership
Brand Management
Online Advertising
Business Planning
Multi Channel Marketing
Strategic Partnerships
Attraction Marketing
Creative Direction
Cross Functional Team Leadership
Pricing
Pricing Strategy
Media Planning
Product Launch
Business Intelligence
Digital Strategy
Mobile Marketing
Frequently Asked Questions about Skip Ferebee
What company does Skip Ferebee work for?
Skip Ferebee works for Ymca Of The Virginia Peninsulas
What is Skip Ferebee's role at the current company?
Skip Ferebee's current role is Chief Administrative and Strategy Officer.
What is Skip Ferebee's email address?
Skip Ferebee's email address is sk****@****cox.net
What is Skip Ferebee's direct phone number?
Skip Ferebee's direct phone number is (888) 593*****
What are some of Skip Ferebee's interests?
Skip Ferebee has interest in Social Services, New Technology, Children, Civil Rights And Social Action, Politics, Playing Guitar, Digital Photography/videography, Strategic Planning, Human Rights, Animal Welfare.
What skills is Skip Ferebee known for?
Skip Ferebee has skills like Marketing Strategy, Email Marketing, Digital Marketing, Marketing, Event Management, Management, Competitive Analysis, Social Media, Leadership, E Commerce, Social Media Marketing, Advertising.
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