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Los Angeles, Ca, Us

Harris Communications provides:- Streaming Service Networks and Cable TV companies, Retention & Recapture of former subscribers- Vetted call center solutions for BRAND clients looking for the best fit call center/BPO. - Contact Center compliance audits for FCC's TCPA and FTC's TSR regulatory compliance. - Consulting Partners include: - Guide Point Global Consulting, Gerson Lehrman Group Consulting Partners, - Thomson Reuters Expert Witness Services (TREWS), now called The Round Table Group, RTG - Vetted Vendor Partners in the United States, Mexico, Central & South America, Jamaica, - Dominican Republic, Belize, South Africa, Dubai, Pakistan, India and the Philippines.

After Falcon Cable TV was sold to Charter Communications I was approached by a group of Cable TV Marketing Executives in the Los Angeles DMA to launch and run a Cable TV Marketing Co-Operative. The LA Cable CO-OP was a consortium of the five major cable companies in Los Angeles dedicated to growing the category as a group effort. I led the competitive brand development and positioning of "Cable" in Los Angeles helping deliver subscriber growth for Cox, Charter, Comcast, Adelphia and Time Warner Cable through broadcast television (DRTV) and radio advertising, as well as print and digital marketing initiatives, managing two advertising agencies (HM & GM) and a Board of very strong and independently minded Chief Marketing Executives of the five major cable TV companies in LA.

After six years with The Disney Channel I accepted the challenging opportunity as Chief Marketing Officer for this national distributor of cable television services. Provided marketing and sales leadership to an MSO (Multiple Systems Operator) with no field marketing staff and only one Marketing Manager at the time of my arrival. In nine years we grew the marketing team to ten highly effective corporate marketing executives providing an annual marketing plan with 24 national marketing campaigns a year customized for 55 Regional offices managing over 400 cable systems in 900 diverse communities across 28 states. We also effectively deployed outbound telemarketing sales using three different vendor partners calling over 500,000 households three times a year selling digital video, high speed internet and home phone services. Our MSO doubled subscribers from 600K to 1.2M in nine years with annual revenues in excess of $600M and a marketing budget that never exceeded 3% of revenues.

Burbank, Ca, Us

The Disney Channel was less than a year old when I was offered the opportunity to relocate from San Diego to Los Angeles as the National Director of Affiliate Marketing & Sales Strategy for Disney. I consolidated field sales input from five Regional Sales Offices, prepared sales analyses and sales presentations for the field to use with cable operators, created and provided marketing materials used by cable TV operators to sell The Disney Channel to consumers. As part of this responsibility, I hired five outsourced contact center vendors and managed them to provide outbound subscription sales of the Disney Channel (as a premium network before it converted to a basic service) to consumers. I helped implement a strategic business model used to convert The Disney Channel from 2M premium TV subscribers to a broadly distributed basic cable TV service with over 100M subscribers in the U.S. using our contact center vendors to help with the transition.

Atlanta, Ga, Us

Recruited from Cox Spokane to be the Director of Marketing for Cox San Diego to launch the first ever “multi-pay” packaging concept in the cable TV industry for Cox Communications in San Diego (the largest cable TV system in the U.S. at that time). With the addition of Showtime, The Movie Channel and Cinemax to current HBO HH's, Cox San Diego was among the first ever cable TV companies to develop pricing and packaging of HBO with multiple premium services in the cable TV industry, breaking ground for an era that saw the premium television category explode with growth through multi-pay packaging. During this time our system grew from 180K to over 250K subscribers (39% growth in 3 years). Responsible for all Marketing & Advertising using Direct Mail, radio, print and television as well as Outdoor and DOOH media.Supervised our General Market Ad agency and a team of marketing managers and analysts.

Atlanta, Ga, Us

Cox Corporate called me with an offer I could not refuse. Move from Cox San Diego as a very successful Door-to-Door Sales Manager to be the first Regional Marketing Manager for Cox Cable in Spokane, Washington to launch a new marketing and sales team under a new management paradigm where sales, customer service and installations all reported into and were managed by the Head of Marketing (me). This was a significant challenge for the entire organization especially the "operations" team that gave up management of the installation crew. However, during the 2 year period we increased subscribers from 38K to 58K (a 53% growth in 24 months). This new approach to managing customer growth and retention through all customer contact channels became a beacon of success throughout Cox even with the operational challenges.

Atlanta, Ga, Us

After selling cable TV subscriptions door-to-door for 6 months and achieving top sales rep five out of the six months, I was promoted to Regional Sales Manager to lead a team of 20 DTD sales Representatives for Cox San Diego. I did this for 18 months (honored as the top sales team for ten of the 18 months competing with three other Sales Managers) and was then promoted to Regional Marketing Manager for Cox Spokane.

Taught five courses including Algebra and Biology to High School students (9th and 10th graders). Loved it! But had to work a summer job to make ends meet. That summer job (selling cable TV subscriptions door-to-door) turned into a career as I made half my annual teaching salary in five weeks selling cable TV subscriptions for commission only. I loved teaching but the pay was not competitive with my new found career opportunity.

Graduate School Of Education, California Teaching Credential, K-12 Science & Mathematics

Bs, Microbiology, Minors Emphasis In Math And Chemistry

Associate In Science, Emphasis In Mathematics & Life Sciences