Division Vice President, Sales And Marketing
Coca Cola Enterprises, Inc.
• Led sales and marketing for $205MM division including $38MM discount, media advertising and promotional budget.• Increased retail shelf space by 20% in major supermarkets and introduced 5 product categories with over 98% on-time distribution in all trade channels. • Supervised double-digit growth in core brands for 3 years; grew cross-licensed brands 6, 8, and 11% over three years, respectively.• Secured customer agreements, sponsorships and promotions with Subway, 7/11, Circle K, Phoenix Suns, Arizona Cardinals, Super Bowl XXX, NBA All Star Weekend, PGA Open, Phoenix Open and Arizona State University.