Skip Roncal is an accomplished executive in the enterprise software industry with a track record of success in early-stage growth organizations. He is a recognized leader and mentor with CRM expertise across various industries, including communications, consumer goods, and gaming.Skip's career began in advertising photography and computer graphics, after which he transitioned to software sales and product marketing. He held several senior positions at Siebel Systems, including Product Line Manager for their market-leading CPG product, and he founded Wimeme, a pioneering social media mobile marketing company, after leaving Siebel.Skip joined Salesforce in 2008, where he evangelized low-code application development in the cloud using Force.com. He returned to Salesforce in 2020 through the acquisition of Vlocity and was responsible for leading the go-to-market sales and solution strategy for gaming. Throughout his career, Skip has launched innovative solutions, such as the GreenXchange at the World Economic Forum, which he designed and developed. He is also the author of three U.S. patents and holds a degree in Applied Arts and Science.Skip resides in Northern California with his wife and daughter, and is an avid motorcyclist, photographer, and fan of the New York Yankees.