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More than 20 years of national sales management experience successfully building advertising sales revenue for the broadcasting, broadband, and trade publication industries. Established comprehensive national contact list of decision makers at high profile advertising agencies. Strong negotiation and closing skills, deep understanding of Internet advertising trends, and familiar with web browsers and search engines.Specialties: • Account Retention • Client Relations • Sales Training• Contract Negotiations• Competitive Analysis • Prospecting• Forecasting • Sales Presentations • Team Coaching• Lead Generation • Budget Management• Campaign Management
Norstar Media Networks
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President Of Interactive Media SalesNorstar Media Networks Mar 2007 - PresentWork with major advertisers and agencies to boost revenue on a variety of interactive websites, and generate mid-market sales and marketing initiatives that contributed $30 million in 2007.· Sought distribution agreements with major entertainment and broadband companies, including Cox Cable, Warner Brothers, and Time Warner.· Hired and managed expert media, marketing, and promotions teams.· Implemented senior executive-level strategies for business development, corporate growth and generation of innovative additional revenue streams.· Secured major radio network, newspaper, and cable system group deals, including search engines to syndicate content.
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MenberKappa Tau Alphia Jan 1978 - Dec 2014Washington Dc ChapterA worldwide honorary Journalism fraternity
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National Interactive Sales ManagerComcast Spotlight 2003 - 2007Collaborated with advertisers to integrate interactive products with traditional media for the country’s largest high speed ISP and cable provider.· Created internal relationships with Comcast senior leadership and provided information on the monetization of Comcast.net.· Initiated Comcast’s entry into the on-line advertising arena to generate revenue from sales of banner ads. Expanded platform inventory by increasing ad size; doubled revenue growth for Comcast.net within one year as a result.· Signed 20 new high caliber clients within first 4 months, with revenues of more than $350 thousand.· Established a client list of major national advertising agencies and high profile clients including: Bose, LL Bean, IDT, E*Trade, Victoria Secrets and American Express.· Surpassed 2004, 2005, and 2006 revenue goals by more than $1 million per year, and remained on track to exceed 2007 projections by at least $1 million · Trained and supported 30+ local Interactive Sales Managers in Comcast markets, providing the latest research and information on Corporate Interactive and industry sales strategies. · Sustained client relationships, account records, traffic and billing for 30+ clients, translating to more than $4M in revenue.· Worked closely with senior sales and operations leadership on development and expansion of Interactive platforms. -
Executive Vice PresidentFmitv Networks 2000 - 2003· Sought distribution and licensing agreements for streaming celebrity interviews, movie trailers, commercials, and video on demand.· Teamed up with national advertisers to integrate traditional media with interactive website marketing.· Secured major radio network, newspaper, and cable system group deals, including search engines to syndicate content. · Built relationships with major entertainment and broadband companies, including Warner Brothers, Comcast, Earthlink, EMI Records, Lycos, signing contracts in excess of $100,000 each.
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Executive Vice PresidentBuybidsell.Com 1999 - 2000· Collaborated with CEO, President, and CFO to successfully launch sales and marketing phase of IPO.· Partnered with major radio and television groups, including Clear Channel, Jefferson-Pilot, PAX TV, NBC-TV, Entercom, Bonneville, and Emmis to trade advertising for services.· Generated revenue within 6 months for 1500 media partner websites.
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Associate PublisherImas Publishing (Usa) Inc. 1992 - 1998Managed more than $8 million in annual advertising revenue for 3 radio-related international trade publications with a combined targeted circulation of 60,000.· Obtained annual contract for daily production and distribution of NAB and RTNDA’s daily convention newspapers and programs, generating over $1 million in annual sales revenue.· Oversaw a staff of 12 and created circulation and distribution avenues for new monthly publication.
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Vice President Of AdvertisingNational Association Of Broadcasters 1991 - 1992· Increased annual revenues from $1.2 million to $3 million within one-year period.
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Vice President Of Advertising SalesBroadcasting And Cable 1985 - 1991Over saw all Sales and Promotions at Broadcasting and Cable. I made a even better profit center for the eventual sale of the publication to the Times Mirror Company
Skip Tash Skills
Skip Tash Education Details
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Journalism And Public Relations -
Jouralism
Frequently Asked Questions about Skip Tash
What company does Skip Tash work for?
Skip Tash works for Norstar Media Networks
What is Skip Tash's role at the current company?
Skip Tash's current role is Interactive Media & Digital Sales Executive.
What is Skip Tash's email address?
Skip Tash's email address is ro****@****msn.com
What schools did Skip Tash attend?
Skip Tash attended University Of Maryland College Park, University Of Miami.
What are some of Skip Tash's interests?
Skip Tash has interest in Poverty Alleviation.
What skills is Skip Tash known for?
Skip Tash has skills like Online Advertising, Lead Generation, Advertising, Broadcast, Coaching, Sales Presentations, Marketing Strategy, Sales Management, Advertising Sales, Television, Online Marketing, Competitive Analysis.
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