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Medfield , Ma

Blazing Hearth Pizza, Wood Fired Mobile CateringOwner, Founder and Operator of Blazing Hearth Pizza, a start up mobile catering company.-Created and developed a unique, one of a kind catering concept specializing in on-site prep and cooking of Neapolitan style wood fired pizza.-Designed and built catering vehicle-Design and development of Blazing Hearth Pizza brand.-Development of comprehensive business plan that led to funding for start up business.-Manage all aspects of running business. Booking and scheduling events, Quickbooks and Billing, Hiring and Payroll-Expert in dough and pizza making. Wood fired oven cook. Graduate of Goodfella's Pizza School, Staten Island, NY-Three successful seasons. Over 150 events. 100% 5 star reviews on Facebook.

Greater Boston Area

Senior Marketing Officer, hired as part of executive team responsible for rebuilding company sales and profitability for chain of 90+ company-owned and franchised casual dining restaurants, over $225 million in sales. Management of brand marketing and culinary teams.  Relaunched brand to millennial consumers including new positioning around brand authenticity, hand crafted pizza and craft beer. New brand identity, menus, marketing content and brand collateral.  Launched Chicago Thin Crust Pizza in 2016, Uno’s most successful new product. Thin Crust Pizza has become 30% of all pizza sales, grew take out sales and help grow overall pizza sales 10% yoy.  Grew Take out business by 10%+ each year, accounting for 15% of total sales. Grew online ordering to 45% of take out and third party delivery business to 3% of total sales. Key lead on executive team that sold the company to Newport Global Partners and re-franchised 31 company owned restaurants to new franchisees. Led Brand presentations as part of company roadshows.  Developed brand’s digital marketing program including significant improvements in SEO and a transition of brand paid media from broadcast to digital display, video and SEM. Program drove a $4 cost per order. Developed branded marketing programs that drove same store sales and outperforming challenging casual dining segment in core markets. 2016: +1.5% 2017- +1.9% 2018 – (1.7%).

Northborough, Ma

Senior Marketing Officer, hired as part of executive team responsible for rebuilding company sales and profitability for chain of 90+ company-owned casual dining restaurants. Management of brand marketing and culinary teams. Developed branded marketing programs that drove same store sales and outperformed casual dining segment in key Bertucci’s markets. 2010- (1.0%) 2011- +2.0% 2012 – (1.5%).  Led company focus on innovation - Rebranding Bertucci’s to appeal to next generation Bertucci’s customers, Millennials. Developed new brand identity, created new Menu, implemented new digital marketing strategy. Established Bertucci’s digital media strategy by creating an integrated platform of digital components Created Bertucci’s Online Ordering business, a POS integrated ecommerce platform, $6 million sales year 1.

Wilbraham, Ma

Senior marketing officer responsible for building Friendly’s brand and driving sales for chain of 500 company and franchised family restaurants. Management of twenty person marketing and R&D team.  Hired as part of new Executive management team charged with re-building Friendly’s under new ownership of Sun Capital. Delivered increase of $4 million in EBITDA in 2008.  Led development and system-wide implementation of new Friendly’s brand positioning, “Where Ice Cream Makes the Meal”, refocusing on core brand strengths in Ice Cream.  Marketing drove (0.5%) same store sales in 2008, outpacing Family restaurant segment by 2%. Established Friendly’s brand digital strategy with new brand website and social networking program – built facebook (100,000) fan base –launched “Best Friends of Friendly’s Loyalty/Email program.

Canton, Ma

Led 40 person Field Marketing team in building the brand and driving sales in Dunkin Donuts markets nationally, $5 billion in sales, $120 million DMA level marketing budget. Promoted from Northeast Field Marketing Director to newly created role of VP Field Marketing in January 2006.  Led development of National Brand Marketing Calendar in 2006 and 2007 with programs to drive sales in portfolio of markets. National same store sales increase of 4% in 2006, 2% in 2007. Led implementation of National and Local marketing programs with 1500+ franchisees. Re-organized Field Marketing team of 40+ Managers and Directors providing strategic process and systems to drive sales. Hired new Director Team, established new roles and responsibilities.o Established national Sports and Event Marketing capabilities for Brand. Hired Sports Marketing Director. o Developed sales analysis capability for Field Marketing, to determine ROI of DMA marketing programs. Reorganized Local Store Marketing for Brand; New store sales exceeded projection by $10 million in 2006. Led Cross Functional Brand Competitive task force to blunt McDonald’s launch of premium coffee. Led comprehensive national strategic pricing recommendations resulting in sales impact of +2.5%/store. Drove same store sales increases for NE Region of 6.6% 2001, 5.5% 2002, 2.3% 1003, 5.6% 2004 and 4.1% 2005.

Boston, Ma

Led advertising teams for American Legacy Foundation (truth) and Converse accounts.-Management of $200 million American Legacy Foundation (National Anti-Tobacco Campaign) account including 26 person Account Service team and the Alliance; eight Agency partners including ethnic and minority agencies, Interactive, PR and Promotional agencies.-Development of new brand, the truth brand, as part of an anti-smoking campaign targeting teens. Campaign included fully integrated marketing program. Year one included development of brand identity, 60 TV commercials, Olympic sponsorship, Digital, 27 market Mobile tour, 1000 person Youth Conference.-First year results: 77% Brand Awareness, Smoking prevalence rate among teens down from 13% to 9.8%, Won Gold Effie Award and AdWeek’s award for Best Campaign in 2000.-Led Converse advertising efforts on Global basis including repositioning of brand and development of “Grandmama” ad campaign – One of AdWeek’s Best Campaigns of 1990’s – Won 2 EFFIE awards for ad effectiveness – pioneered “Voice of the Consumer” research program.

Boston, Ma

Converse