Fractional CMO work for a boutique agency with additional consulting for higher-ed and start-up clients

Directing a marketing/media communications effort to discover, strategize and meet the needs of both established and start-up clients. New business development and ongoing client management, including:
  Strategic advisory, discovery and marketing/business planning B2B channel development, sales integration/support, campaigns and communications Internal communications planning & management support B2C digital, mobile, app, print, outdoor, and POP campaigns/metrics and press relations Extensive social and web content development & engagement Advertising/Collateral concept, copywriting, photo-illustration and design Online/Mobile omnichannel development

Directing an in-house communications staff to drive enrollment, brand and internal/external communications for six campuses. Accomplishments included:  Transitioned from outside agencies to in-house management of research, branddevelopment, media buying and content development for multiple ad & social channels Reconfigured former department into proactive in-house agency Planned/executed all B2C digital, mobile, app, print, outdoor, Native, OTT and broadcast Revamped PR efforts including extensive social/ web content development & engagement Advertising/Collateral/Video concept, copywriting, photo-illustration and design Redesigning prospecting funnel to remove barriers, increase engagement and track metrics for campaigns-through-enrollment via traditional and AI systems

Developed and directed a virtually-staffed marketing-driven agency. In addition to new business presentations and ongoing client management, responsibilities included:
 Managing press relations for both B2B, B2C and brand awareness Extensive concept, copywriting and design Web site and online content development Advertising/Collateral concept, copywriting, photo-illustration and design Social media development and engagement Strategic planning and execution Led an outsourcing team of U.S., Indian and Filipino support staff Sales Training and Speaking Tours in U.S., Hong Kong, Taiwan and Japan.

Co-developed web's first self-improvement subscription/affiliate site. Managed staff for day-to-day operations in customer service and led all corporate communications efforts as well as web design and copywriting.

Nest Communications produced several lines of Disneyesque animated video series, and joint-ventured with Time warner to produce and distribute the animated feature film, The Swan Princess.

Sullivan Group was the successor to JohnsonSullivan, an advertising PR partnership with Ben Johnson. based in north Dallas, Sullivan Group had a strong client base in real estate. Additonal clients included Shaun & Clive, TopsyTail, Staubach, Breunig & Conine, (SBC), and Lincoln Properties.