Sarah K. Email & Phone Number

Atlanta, Ga, Us

Las Vegas, Nevada, Us

Satellite Beach, Florida, Us

Social, digital, and product marketing strategist for a variety of industries, including: entertainment, music, technology, healthcare, and higher education.Sample clients include: Lionsgate, the Grammy's, and Harvard.

New York, New York, Us

+ Dual report into EVP, Brand Marketing/Creative and EVP, PR/Activations/Earned Media+ Led the multi-disciplined, cross-vertical (Brand, Sports, Film, Scripted/Unscripted Original Titles, Franchise) social team of 25 behind NBCU's streaming service, Peacock. Charged with growing and evolving our social footprint across all platforms and lines of business to establish a social persona and online brand identity, resulting in triple digit YoY KPI growth and two Shorty Award wins (Brand Voice, YouTube)+ Spearheaded the brand planning, strategic vision, audience development, content/video production, editorial programming, paid/boosting, community/channel management, measurement/reporting, and monetization for a 500M+ fan, cross-platform portfolio of global accounts (@Peacock, @TheOfficeTV, @ParksAndRec, @Brooklyn99, @LoveIslandUSA, @BelAirPeacock, etc.) + Oversaw hundreds of social campaigns annually -- from WrestleMania and FIFA World Cup, to Pokerface and Traitors, to Oppenheimer and Minions, to many more! -- in a breakthrough way that drives awareness/interest, buzz/conversation, positive sentiment/brand love, and conversion to objectives+ Managed strategic partnerships across agencies, talent, influencers, creators, social platforms, and our NBCU brand siblings (Universal Pictures, DreamWorks, Bravo, NBC Entertainment + Sports, WWE, SNL, Telemundo, E!, Syfy, Oxygen) to extend and maximize our brand building and campaign efforts

New York City, Us

+ Report into CMO / GM of division+ Continued heading up Warner's global Social COE (Center of Excellence) now embedded within Ad Sales to focus more deeply on social-first monetization, multi-million dollar revenue targets, and next-gen content creation+ Leader of organic/paid team of 45Our social teams (news, sports, entertainment, animation, theatrical):Adult Swim, Bleacher Report, Cartoon Network, CNN, DC Comics, Ellen Digital, Harry Potter/Wizarding World, HBO, HBO Max, HLN, Looney Tunes, New Line Cinemas, Rooster Teeth, Sam Bee, Sesame Street, Stage 13, tbs, TCM, Team Coco, Telepictures (Bachelor Nation, The Real, Too Fab, etc.), The CW, TNT, truTV, Turner Sports (NBAtv, NBAonTNT, NCAA), Water Tower Records, Warner Bros. (TV, Theatrical, Home Entertainment, Consumer Products)

New York City, Us

+ Report into CMO / GM of Division+ Head up Warner's global Social COE (Center of Excellence) with expanded scope supporting Warner Bros., HBO/HBO Max, and Otter Media: 30+ global teams across DTC, News, Sports, Entertainment, Theatrical, Franchise, and Animation with a 2.7B+ fan footprint+ Led global social campaigns for: HBO Max & Warner Bros. Day-and-Dates, DC FanDome, and more

New York City, Us

+ Built out the company's first in-house Social COE (Center of Excellence), overseeing a group of creative and insights strategists in support of the 15 Social teams across Turner's portfolio (news, sports, entertainment)+ Part connective tissue, part agency/consultancy, our end game is a more synergistic and holistically optimized approach to Social to augment brand-level strategy in line with where the business is now, but also, where it's going — enabling demonstrably higher impact and value creation+ We're an Art/Science set-up, striking balance between the content and production-based "how to," and the data, platform, technology, and business questions of "with what," "how come," and especially, the strategic “so what”+ We arm our brands with insights-driven, objective-based best practice and strategic consulting in a way that drives their LOBs and our larger business forward — championing the value, implication, and necessity of Social to leadership+ We rep our brand family to 3rd party platforms, agencies, and vendors, using the collective leverage of the family to deepen partnerships, normalize deal terms, uncover economic efficiencies, and unlock business opportunities

Atlanta, Us

+ Recruited to lead social & emerging media product strategy and associated GTM campaigns for CNN Digital, working in partnership with Global CNN social teams (25+ verticals) as well as Editorial, Design/UX, and Development+ Bound together a scrappy, cross-disciplined team of editors, designers, and developers as product owner of bleeding edge product launches, such as: CNN on Snapchat Discover, LINE, Kik, Facebook Live, and Facebook Messenger chatbots+ Defined and led the end-to-end execution of our GTM product plans, including: vision, requirements, roadmap, monetization and business strategy, marketing launch plans, day-to-day operations, product optimization process, and audience retention / sustainment strategy - all of which was completed on time and on budget+ Regularly analyzed the health of each of our products, using account, audience, and revenue performance data, as well as competitive and industry input, to determine lifecycle state and subsequently prioritize further procedure and business decisions+ Scouted out new or emerging technology, tools, products, experiences and/or partnerships to proactively assess and provide rationale when/if any new opportunities made business sense for our brand+ Managed CNN Digital’s relationships with emerging and established social/messaging platforms and 3rd party social tools, serving as brand advocate and primary point-of-contact for feature launches, beta tests, and product campaigns

Burbank, Ca, Us

+ Continued as Lead Social Media + Web Analyst for Disney and Disney•Pixar social + blogs (1B+ fans, 350+ accounts+ Scope increase to include Disney Interactive Games Portfolio of Disney Infinity and all mobile apps/games (4.9M fans, 15 accounts)

Burbank, Ca, Us

+ Sat on Disney Interactive's Business Insights Team as lead Social Media + Web analyst for the Disney and Disney•Pixar (1B+ fans, 350+ accounts) brands+ Drove social media optimization strategy by telling the stories behind the numbers in a way that clearly identified what was working, what wasn’t working, and what tactical next steps were needed to strengthen core performance, meet campaign objectives, and yield positive ROI+ Defined and established social analytics reporting, benchmarking, forecasting, and testing methodologies, partnering closely with corresponding editorial, content, and product teams to ensure these processes served all audiences + Mined, mapped, and distilled complex organic, paid, earned, audience, social listening, and competitive data into meaningful, actionable insights for ad hoc requests, health checks, deep dive case studies, and executive-level reporting and presentations+ Served as social strategy SME and consultant to internal clients and stakeholders from various business units (Parks, Studios, Consumer Products, etc.) and seniority levels

Beverly Hills, California, Us

+ Managed the national Live Nation social accounts (4M+ fans, 5 brand accounts), setting the day-to-day strategy and driving the execution of both organic and paid social media campaigns for tours and artists+ Developed and led the analytics arm of the social team, establishing executive-level reporting, data-driven practices, and company-wide benchmarks/standards for 150+ regional marketers+ Ran the full gamut of social disciplinary activities — from content creation/production to community management to live coverage of concerts and music events + Oversaw the department's Social Media Internship Program, managing 4 full-time interns per semester

Us

+ Managed Boston Children Theatre's social accounts – strategy, copywriting/content creation, community management, campaigns, and analytics — as an intern junior year and then part-time during my senior year at Boston College

Los Angeles, Ca, Us

B.S. Business Management, Marketing

Ctam Executive Management