Sarah K. Email and Phone Number
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Sarah is a creative, strategic, and highly collaborative cross-functional leader with nearly 15 years of experience driving innovation and transformational change in social / digital marketing for some of the biggest entertainment, media, and DTC brands in the world. She has a strong track record of delivering ROI and industry-awarded recognition across multiple verticals: streaming, theatrical, cable networks, gaming, sports, franchise, animation, music, and more.At Peacock, Sarah spearheaded the overhaul of the streamer's social footprint to establish an online brand identity and scale an engaged audience, leading to triple-digit YoY growth in all major OKRs, surpassing of performance stretch goals, earned media for breakthrough campaign tactics, and two Shorty Award wins for brand social media excellence. At Warner Bros. Discovery, she founded and led the company's first-ever social COE (Center of Excellence), expanding this practice over 5 years to drive global campaign impact, multi-million dollar revenue targets, and next-gen content creation for a portfolio of 30+ brands. Sarah is equal parts practitioner and thought-leader. She thrives in bleeding-edge roles that require both art and science, making her a natural leader of multi-disciplined digital/social marketing teams. She is passionate about mentoring high-performing teams and championing the business value of social and influencers to the C-suite.
Sphere Entertainment Co.
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Social-First Executive Marketing Consultant And Fractional LeaderAtlanta, Ga, Us
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Vp, Social & Creator ContentSphere Entertainment Co. Oct 2024 - PresentLas Vegas, Nevada, Us
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Senior ConsultantSelf Employed Jul 2024 - PresentSatellite Beach, Florida, UsSocial, digital, and product marketing strategist for a variety of industries, including: entertainment, music, technology, healthcare, and higher education.Sample clients include: Lionsgate, the Grammy's, and Harvard. -
Vp, Brand & Consumer Marketing - SocialPeacock Jun 2022 - Jun 2024New York, New York, Us+ Dual report into EVP, Brand Marketing/Creative and EVP, PR/Activations/Earned Media+ Led the multi-disciplined, cross-vertical (Brand, Sports, Film, Scripted/Unscripted Original Titles, Franchise) social team of 25 behind NBCU's streaming service, Peacock. Charged with growing and evolving our social footprint across all platforms and lines of business to establish a social persona and online brand identity, resulting in triple digit YoY KPI growth and two Shorty Award wins (Brand Voice, YouTube)+ Spearheaded the brand planning, strategic vision, audience development, content/video production, editorial programming, paid/boosting, community/channel management, measurement/reporting, and monetization for a 500M+ fan, cross-platform portfolio of global accounts (@Peacock, @TheOfficeTV, @ParksAndRec, @Brooklyn99, @LoveIslandUSA, @BelAirPeacock, etc.) + Oversaw hundreds of social campaigns annually -- from WrestleMania and FIFA World Cup, to Pokerface and Traitors, to Oppenheimer and Minions, to many more! -- in a breakthrough way that drives awareness/interest, buzz/conversation, positive sentiment/brand love, and conversion to objectives+ Managed strategic partnerships across agencies, talent, influencers, creators, social platforms, and our NBCU brand siblings (Universal Pictures, DreamWorks, Bravo, NBC Entertainment + Sports, WWE, SNL, Telemundo, E!, Syfy, Oxygen) to extend and maximize our brand building and campaign efforts -
Vp - Social Strategy, Partnerships & MonetizationWarner Bros. Discovery Nov 2021 - Jun 2022New York City, Us+ Report into CMO / GM of division+ Continued heading up Warner's global Social COE (Center of Excellence) now embedded within Ad Sales to focus more deeply on social-first monetization, multi-million dollar revenue targets, and next-gen content creation+ Leader of organic/paid team of 45Our social teams (news, sports, entertainment, animation, theatrical):Adult Swim, Bleacher Report, Cartoon Network, CNN, DC Comics, Ellen Digital, Harry Potter/Wizarding World, HBO, HBO Max, HLN, Looney Tunes, New Line Cinemas, Rooster Teeth, Sam Bee, Sesame Street, Stage 13, tbs, TCM, Team Coco, Telepictures (Bachelor Nation, The Real, Too Fab, etc.), The CW, TNT, truTV, Turner Sports (NBAtv, NBAonTNT, NCAA), Water Tower Records, Warner Bros. (TV, Theatrical, Home Entertainment, Consumer Products) -
Senior Director, Social Strategy & PartnershipsWarner Bros. Discovery Jun 2018 - Nov 2021New York City, Us+ Report into CMO / GM of Division+ Head up Warner's global Social COE (Center of Excellence) with expanded scope supporting Warner Bros., HBO/HBO Max, and Otter Media: 30+ global teams across DTC, News, Sports, Entertainment, Theatrical, Franchise, and Animation with a 2.7B+ fan footprint+ Led global social campaigns for: HBO Max & Warner Bros. Day-and-Dates, DC FanDome, and more
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Director, Social Strategy & PartnershipsWarner Bros. Discovery Mar 2017 - May 2018New York City, Us+ Built out the company's first in-house Social COE (Center of Excellence), overseeing a group of creative and insights strategists in support of the 15 Social teams across Turner's portfolio (news, sports, entertainment)+ Part connective tissue, part agency/consultancy, our end game is a more synergistic and holistically optimized approach to Social to augment brand-level strategy in line with where the business is now, but also, where it's going — enabling demonstrably higher impact and value creation+ We're an Art/Science set-up, striking balance between the content and production-based "how to," and the data, platform, technology, and business questions of "with what," "how come," and especially, the strategic “so what”+ We arm our brands with insights-driven, objective-based best practice and strategic consulting in a way that drives their LOBs and our larger business forward — championing the value, implication, and necessity of Social to leadership+ We rep our brand family to 3rd party platforms, agencies, and vendors, using the collective leverage of the family to deepen partnerships, normalize deal terms, uncover economic efficiencies, and unlock business opportunities
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Product Manager, Social & Emerging MediaCnn Aug 2015 - Mar 2017Atlanta, Us+ Recruited to lead social & emerging media product strategy and associated GTM campaigns for CNN Digital, working in partnership with Global CNN social teams (25+ verticals) as well as Editorial, Design/UX, and Development+ Bound together a scrappy, cross-disciplined team of editors, designers, and developers as product owner of bleeding edge product launches, such as: CNN on Snapchat Discover, LINE, Kik, Facebook Live, and Facebook Messenger chatbots+ Defined and led the end-to-end execution of our GTM product plans, including: vision, requirements, roadmap, monetization and business strategy, marketing launch plans, day-to-day operations, product optimization process, and audience retention / sustainment strategy - all of which was completed on time and on budget+ Regularly analyzed the health of each of our products, using account, audience, and revenue performance data, as well as competitive and industry input, to determine lifecycle state and subsequently prioritize further procedure and business decisions+ Scouted out new or emerging technology, tools, products, experiences and/or partnerships to proactively assess and provide rationale when/if any new opportunities made business sense for our brand+ Managed CNN Digital’s relationships with emerging and established social/messaging platforms and 3rd party social tools, serving as brand advocate and primary point-of-contact for feature launches, beta tests, and product campaigns -
Senior Social Media Insights AnalystThe Walt Disney Company Oct 2014 - Jul 2015Burbank, Ca, Us+ Continued as Lead Social Media + Web Analyst for Disney and Disney•Pixar social + blogs (1B+ fans, 350+ accounts+ Scope increase to include Disney Interactive Games Portfolio of Disney Infinity and all mobile apps/games (4.9M fans, 15 accounts) -
Social Media Insights AnalystThe Walt Disney Company Sep 2013 - Oct 2014Burbank, Ca, Us+ Sat on Disney Interactive's Business Insights Team as lead Social Media + Web analyst for the Disney and Disney•Pixar (1B+ fans, 350+ accounts) brands+ Drove social media optimization strategy by telling the stories behind the numbers in a way that clearly identified what was working, what wasn’t working, and what tactical next steps were needed to strengthen core performance, meet campaign objectives, and yield positive ROI+ Defined and established social analytics reporting, benchmarking, forecasting, and testing methodologies, partnering closely with corresponding editorial, content, and product teams to ensure these processes served all audiences + Mined, mapped, and distilled complex organic, paid, earned, audience, social listening, and competitive data into meaningful, actionable insights for ad hoc requests, health checks, deep dive case studies, and executive-level reporting and presentations+ Served as social strategy SME and consultant to internal clients and stakeholders from various business units (Parks, Studios, Consumer Products, etc.) and seniority levels
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Social Marketing CoordinatorLive Nation Entertainment Jul 2012 - Sep 2013Beverly Hills, California, Us+ Managed the national Live Nation social accounts (4M+ fans, 5 brand accounts), setting the day-to-day strategy and driving the execution of both organic and paid social media campaigns for tours and artists+ Developed and led the analytics arm of the social team, establishing executive-level reporting, data-driven practices, and company-wide benchmarks/standards for 150+ regional marketers+ Ran the full gamut of social disciplinary activities — from content creation/production to community management to live coverage of concerts and music events + Oversaw the department's Social Media Internship Program, managing 4 full-time interns per semester -
Social Marketing CoordinatorBoston Children'S Theatre Sep 2010 - Jun 2012Us+ Managed Boston Children Theatre's social accounts – strategy, copywriting/content creation, community management, campaigns, and analytics — as an intern junior year and then part-time during my senior year at Boston College -
Latin Talent RelationsAeg May 2011 - Aug 2011Los Angeles, Ca, Us -
Creative DevelopmentWalden Media Prod. May 2010 - Aug 2010
Sarah K. Skills
Sarah K. Education Details
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Boston CollegeMarketing -
Harvard Business SchoolCtam Executive Management
Frequently Asked Questions about Sarah K.
What company does Sarah K. work for?
Sarah K. works for Sphere Entertainment Co.
What is Sarah K.'s role at the current company?
Sarah K.'s current role is Social-First Executive Marketing Consultant and Fractional Leader.
What is Sarah K.'s email address?
Sarah K.'s email address is sa****@****oup.com
What is Sarah K.'s direct phone number?
Sarah K.'s direct phone number is (404) 827*****
What schools did Sarah K. attend?
Sarah K. attended Boston College, Harvard Business School.
What are some of Sarah K.'s interests?
Sarah K. has interest in Personalization, Volunteer Work, Social Media Optimization, Education, Data First Strategy, Mentorship, Tech.
What skills is Sarah K. known for?
Sarah K. has skills like Social Media Marketing, Social Media, Facebook, Digital Marketing, Google Analytics, Entertainment, Twitter, Omniture, Radian 6, Market Research, Wordpress, Microsoft Excel.
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