Shruti Kulkarni Email & Phone Number

Bagsvaerd, DK

• Designed and executed short- and long-term strategies and roadmaps, creating executable plans that align with organizational goals to proactively drive company growth
• Created and implemented integrated, multi-year digital marketing strategy for North America by developing new ways of engaging and serving customers across multiple industries, services, and platforms in alignment with.
• Drove strategic demand-gen marketing initiatives and go-to-market content mapping for multiple business units
• Led project planning, execution, measurement, and optimization of digital marketing efforts aimed at growing the customer base and engagement through all levels of digital marketing funnel, successfully increasing.
• Established the foundation for unified trade media strategy and conference planning, with a focus on building brand equity via thought leadership
• Managed stakeholders on a global scale, and in a matrixed organization, while also educating regional leadership on digital ecosystems

Philadelphia, PA, US

• Provided strategic leadership and direction for multi-divisional teams across SEO, Paid Media, Analytics, and Creative as primary agency lead and escalation point across 5 enterprise-level accounts
• Cultivated relationships with clients and internal teams to foster collaborative engagement across teams of 8+ practitioners to ensure alignment with key client business goals and brand strategy
• Increased client billings by 25% YoY by consistently demonstrating the value of the agency’s work
• Oversaw the management of $30K - $2M project budgets, establishing the vision, defining the strategy, executing tactical plans, and managing comprehensive marketing initiatives designed to penetrate and grow clients’.
• Clients included: Amazon Gift Cards, Staples, GE Power, Children's Healthcare of Texas, and Flooring America

San Diego, California, US

• Developed, planned, and executed integrated marketing strategies and initiatives, with accountability for product marketing, digital marketing, brand positioning, and special projects
• Managed website relaunch project, which included facilitating user research, user experience design, wireframing, implementation of new CMS, streamlining communication with development teams, agencies, and internal.
• Managed e-tailer strategy and merchandising, creating sales forecasts, managing media budgets, optimizing product pages, and managing vendor relations
• Strategized with retailers to improve and create new customer engagement opportunities, increasing digital retail footprint by 20% within span of 3 quarters
• Accelerated sales by 35% in 6 months by revamping the Amazon channel
• Initiated a targeted campaign that achieved 60% sales conversion on 3.4% responses

US

• LOFT BPO:
• Primary lead on international business pitches - worked closely with executives to ensure pitch strategy was communicated effectively.
• Handled the daily activity of multiple clients, ensuring digital channel activities were on performed on time and on budget.RMG Connect:
• Developed digital campaign strategy for MTV India for the launch for the 2010 season of the show “Roadies.” This included rich media campaigns, gaming portals, mobile sweepstakes.
• Maintained relationships with client executives to understand their evolving needs and priorities. Identify their potential match with the full range of internal capabilities and offerings.
• Increased on-time delivery performance from 78% to 95% month over month by implementing process enhancements and creating quality control systems.

• Responsible for managing a team of 8 campaign managers, traffic managers, production managers and campaign coordinators to ensure that digital advertising rich media campaigns are delivered on-time, on-budget and.
• Main point of contact for all communication for rich media campaigns.
• Worked closely with media agencies, creative agencies, and site contacts to ensure timely launch of rich media campaigns.
• Set up complex tagging structures in various ad servers to provide optimal tracking and reporting for client campaigns.
• Project managed other departments to ensure that all deadlines were met and the scope of work was uncompromised.
• Analyzed media plans and campaign metrics to provide meaningful benchmark data to clients.

Atlanta, GA, US

Bachelor Of Arts, Advertising

Education record