Cpo, Cmo
Achievements:- APP Purchase conversion increased 126% YoY (in the new mobile application)- WEB Purchase conversion increased 20.3% YoY- ROMI 30% increase YoY- AOV 14% growth YoYResponsibilities:- Managing the life cycle of the netprint.ru product (web and application)- Managing and planning the marketing strategy and budget- Backlog management: formation, filling, prioritization- Creating and updating the RoadMap- Testing hypotheses, A/B/N testing, CusDev, quantitative research- Formation of and responsibility for the implementation of P&L, sales plan- Design and prototyping of interfaces (application, site)- Work on expanding the netprint.ru product line- Managing the marketing team (Context, Target, SEO, Partners, SMM, CRM), content managers, UX/UI, Graphical designers- Media planning