Sara Kline Email & Phone Number

New York, Ny, Us

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Responsible for the strategy and execution of marketing plans for our Workforce Transformation and Enterprise Strategy Transformation practices.

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Senior Manager within the Digital Marketing team focused on audience strategy, cross-campaign insights and optimizations

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Work in partnership with the Financial Services Risk and Regulatory Practice to plan and execute marketing activities that position the firm as a leader in the marketplace, as well as help the team achieve their sales goalsProject manage targeted thought leadership campaigns across multiple channels including email, webcasts, videos, social media and PR. Example of key initiative: Global LIBOR and Reference Rate Reform campaign (4k+ registrations, $21M associated revenue)Responsible for managing the content development and distribution process by collaborating with cross-functional teams including practice leaders, digital and complianceCo-leading a web design and user experience project for PwC.com, involving key internal stakeholders and an outside creative agencyManage the premium associate membership with SIFMA, which includes aligning on yearly business priorities, organizing speaking opportunities and ensuring the PwC brand is prominently represented at several large conference sponsorships throughout the year

London, Gb

Brand EY as a leader in the financial services market by executing a wide range of marketing activities such as: client events, social media, industry conference sponsorships, thought leadership content, and website developmentWork with the Innovation and Digital Enterprise Transformation advisory teams to execute successful client events that brand EY in the digital disruption and innovation space within the financial services marketWork with advisory partners in the Tax and Insurance practices to plan and execute several high-end client roundtables; keeping in mind strategic priorities, key topics and budgetStrategically manage social media channels for four Innovation and Digital Enterprise Transformation partners, as well as a firm-wide social media handle focused on Innovation (@EY_FSInnovation)

London, Gb

Philadelphia, Pa, Us

• Increased the visibility of the Comcast Business brand by partnering with numerous agencies to deliver digital and social content to over 100k followers across multiple platforms, creating millions of impressions• Facilitated, organized and planned the Innovations 4 Entrepreneurs (I4E) contest and event, which received over 4,000 entries, 180 earned media stories, and generated about 180k webpage views• Partnered with our integrated marketing agency to plan and execute the week-long, virtual “I4E Tech Week”, which generated approximately 3,500 new Twitter followers and 450 new registered Comcast Business Community users• Constructed monthly newsletters for approximately 400k recipients to engage in the Comcast Business Community

Bloomfield, Ct, Us

• Led the creation of the new Cigna Group Insurance Value Proposition and Market Message, including strategy, market research, and creative development of collateral to deliver training and messaging to sales and external clients, respectively• Developed a campaign management tool through Access by working with the Sales Effectiveness team to track the success of a series of campaigns relative to the cost to determine value of campaigns• Edited existing and created new PowerPoint presentations, brochures, eCards, and flyers for seven group product lines to meet the needs of the sales team• Supported the tracking and reporting of team’s $1M budget by comparing actual spend versus budgeted spend

Philadelphia, Pa, Us

• Co-Lead a class of thirty undergraduate students in a LeBow Business 101 Class

Moorestown, Nj, Us

• Analyzed skin care business, projected future business, and researched new skin care lines for major initiative to add new lines to the assortment and rearrange existing merchandising space• Adjusted sales projection sheets based on net sales to predict end of month dollar sales for six lines of business; used by the buying and planning teams to adjust inventory accordingly• Managed relationships with over 50 vendors and placed purchase orders to maintain warehouse inventory for stores• Created product knowledge presentations to provide product information to store associates at almost 2,000 locations

Los Angeles, California, Us

Campus Ambassador:• Spread the word about www.internqueen.com and its events• Bring Lauren Berger to campus to speak to students• Write blogs for the website pertaining to different topics

Philadelphia, Pa, Us

Peer Leader:• Representative of the University and more specifically, the LeBow College of Business• Welcoming and being a resource to all new LeBow freshman• Co-lead a University 101 class of 40 freshman• Participate in new student days• Leading groups and activities to help transition freshman into the college life

New York, New York, Us

Global Procurement and Operations (GPO) - Business Planning and Portfolio Management• Joined Global Procurement & Operations (GPO) team, responsible for managing $1B of real estate for Pfizer around the world, and influencing $18B in external spend through its global procurement function.• Worked with GPO leadership to prepare for CEO Partnership Summit, with the goal of engaging CEOs from Pfizer key suppliers in dialogue on major political issues effecting US economy.• Worked with GPO colleagues across the US to complete supplier summary document for Pfizer CEO.• Worked with a team of four and contributed to the design and creation of GPO websites using SharePoint; contributed to development of global town hall and newsletter. Edited and wrote articles highlighting major global initiatives.• Took initiative to meet with many colleagues and senior leaders (including town hall with the CEO, and lunch with a Sr. Vice President) to gain business insight, organizational knowledge and career experience.• Assisted in the planning of company-wide events

Bachelor’S Degree, Marketing

Education record