-Managing budgets and campaigns across all digital channels to drive strong return on investment-Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels-Identifying and testing new channels to continue to meet or exceed established critical metrics-Work closely with agencies to execute the desired result in terms of creative & performance-Plan and supervise marketing campaigns-Give ideas as to how to increase ROI-Create and upload copy and images for the organisation's website.

- Established and managed of company and online shop- keep up to date with current digital trends.- Website management and optimization- Track website traffic and other metrics- Working with Photoshop, After Effects, Filmora, Facebook and Instagram pages, Google Ads and Google Analytics.

Responsible for conducting workshops on design thinking for tier 1 college students, Trained internship candidates from different colleges to develop skills on design thinking, Mentored 25 summer internship candidates & provided training to enhance their skills

Sole authorized entity on campus that sells 'IIM Kozhikode' branded merchandise designed in-house, Official merchandise partner at all major events at IIM Kozhikode, Helps the students at campus with their education loan deals, laptops, suits and computer accessories

- Product launch and Marketing & sales Strategy- Expanded the user base and target audience in tier 2 city through offline sales and promotional events - Identified business opportunity in education domain and integrated non-cognitive skills in curriculum

- Managed Vendors based out of Bangladesh and China for Procurement of Steel materials.- Ensured timely delivery of Steel materials and conducted quality inspections for raw materials.

- Analyzed the process of the power generation in thermal power plant in the Vadodara area

- In-plant training in Production Department 2012- Hand on training in computer aided design software CATIA