• Managing FPLE Design Team, the second largest department in this IT software company.• Reporting directly to CEO, and work closely with COO, CTO and all managers, from Project Management Team, Content Team, App Team, to Front-End Teams and Back-End Teams.• Planning and suggesting growth direction for FPLE Design Team.• Attract, retain and develop a high-performance, customer centric Design Team.• Providing mentorship and guidance to 5 Senior UX/UI Designers, 3 Senior Graphic Designers, and a Motion Graphics & Video Editor.• Manage schedule and workflow for Design Team, based on the goals/priorities of projects. Have strong sense of urgency and efficient planning capability, making sure that all works churned out on time.• Reviewing all UX/UI design, graphic design and video editing artworks done by Design Team.• Evaluate Design Team's Monthly Review appraisals.• Building and strengthen teamwork amongst all 9 team members.• Sharing knowledge and providing design trainings to the team from time to time.• Proactively research and study industry trends to support the Design Team in producing better design.• In-charge of interviewing and hiring talents for the team, including drafting relevant job description.• Providing managing solutions during Manager Meetings.• Work in a fast-paced environment with quick analytical thinking.• A problem solver, meticulous and capable to multi-task in handling multiple issues and challenges at a time.

• Research, analyse and transform creative briefs into creative solutions.• Art direct projects across multiple phases, from conceptualisation to implementation.• Assess and contribute ideas for pitches and on-going projects.• Responsible for 360° / all-rounded campaigns spanning ATL, BTL and Digital.• Involved in key design projects for multi-national clients, including Abbott, Toyota, Pavillion, Mid Valley, Tun Razak Exchange (TRX), Sime Darby, Vivatel, Jordan, Goodday, Calpis, AmBank, Hitachi, Sharp, Canon, Kao Laurier, Ezerra, and Securities Commission Malaysia.• Maintain a leading edge grasp of advertising and design trends.• Craft and execute quality artworks.• Pitching creative ideas and concepts to clients.• Collaborating with clients, refining designs to achieve their goals.• Ensure that projects meet target requirements, budget and schedule.• Designing and planning information architecture, wireframes, and producing digital prototype for website and app interface (UX/UI).• Conduct quality control and review on finished artworks, colour/digital proofs, and proof-reading to ensure optimal final products.• Well-versed in design softwares, including Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD, Adobe Dreamweaver, Adobe Acrobat, After Effect, Microsoft Word, Excel, PowerPoint and Outlook.• Chinese copywriting and translation.• Providing mentorship and guidance to juniors and interns.• A team player that collaborates effectively with other internal and external parties, such as copywriters, account servicing teams, paper suppliers, printers, photographers, film directors, producers, sound engineers, programmers, developers, media planners and other professionals.Our team has won the following awards with CELEBRATING A SMALL WORLD Dentsu Planner 2014:
• AdFest – Finalist in Typography
• The One Show – Credit in Typography
• Kancil Awards – Bronze in Typography & Bronze in Calendar

• Maintaining and up-keeping the company's brand identity.• Developing design concepts and visuals for marketing, promotions and events.• Responsible for all creative works, from conceptualisation to implementation.• Producing mock-ups for design concepts.• Brainstorming new ideas for marketing and products.• Designing product websites, managing Facebook pages and online shops.• Presenting ideas to the Marketing Director.• Meeting with the directors and adjusting designs to meet their requirements.• Projecting budgets and schedules.

• Lecturing in Typography Fundamental course at Diploma level.• Structuring the course outline and contributing academic insights for course development.• Preparing lecture materials, designing homework and projects for students.• Conducting assessment, monitoring and evaluation of student coursework.• Providing academic and consultative support to students in their learning activities.• Inspire students to produce better work and results.• Evaluate students' final projects and presentations.• Record and submit students' academic results in a timely manner.

I collaborated with Minimus Design in some freelance projects spanning various industries, liaising closely with color separators and printers to push the envelope of design.

Being the first designer of this newly set-up company, I was responsible for creating the company's Corporate Identity, including logo, name card, letterhead, envelopes and website.I took on the role of designer as well as client servicing executive, attending to clients who are primarily property developers, such as Mah Sing, Eastin Hotel, and Unit One. My designs involved both print and digital media.

I joined How&Why bookstore to help create the first design magazine in Malaysia – Curious Magazine. The set-up was later renamed to Figtree Design, to separate itself from the How&Why design bookstore business. After three years in Figtree Design, I was transferred to How&Why Bangsar Village outlet (Whimsical Articles) as Assistant Manager, Designer, and Scrapbooking Instructor. I was responsible for managing and hiring part-time shop assistants, overseeing the daily operation and retail business of the bookshop, and reporting to the founder and CEO. I was also the Scrapbooking Instructor for our weekly scrapbooking classes held in the bookstore.

• Assisting lecturers in all Diploma-level foundation courses in Graphic Design & Advertising Department. • Preparing course materials for the lecturers.• Carrying out assessment, monitoring and evaluation of student works.• Providing academic and consultative support to students in their learning activities.• Participating in weekly departmental meetings to suggest academic-related activities for the students, such as organising field trips and exhibitions.• Producing design materials for all academic activities in the college.