Created a portfolio of services and research products aimed at improving the UX and business metrics of digital products in the fintech, ecommerce segment.Built a team of 50+ professionals working from 6 countries.Created a reputation for the agency as a recognized expert in the field of fintech and a specialist in user research, competitive analysis and digital best practice search.

User analysis: created product KPIs, implemented statistical tools, made several on-site researches (click-maps, funnels) and deep payment activity research, managed several outsource researches. Management of mobile services: Android and iPhone apps (from concept to launch). Management of payment service for local entrepreneurs (competitor analysis and concept).

Strategic analysis and analytical support to sales, marketing and product development of websites and print magazines of Afisha Industries. Management of analytical department. Target audience analysis: website visitors and magazine readers, profile, trends and forecasts. Analysis of online and print advertising markets: ad budget fluctuation and trends for different segments of advertisers. Deep traffic analysis of websites Afisha.ru and Nightparty.ru. Competitor analysis in online and print media. Monitoring of new internet products and online business models in Russia, US and Europe.

Development of online communication strategy for largest Russian companies and brands. Development of prototypes and specifications for website production.

Managing launches of intranet and internet projects at Renault Russia (Avtoframos) including corporate website renault.ru, PR website media.renault.ru, range of promo websites, intranet portal, interactive organization chart etc.