Sergei Kogut Email & Phone Number

Charlotte, NC, US

Charlotte Metro

Development and execution of integrated marketing strategies for brands, services and products, using diverse experience in CRM & digital marketing, specialty retail, eCommerce, publishing, business development & analytics.

Greater New York City Area

• FSAstore.com - the fast growing eCommerce startup with more than 4,000 healthcare products.
• Part of the executive team leading several rounds of due diligence process, facilitated eventual acquisition by Beecken Petty O’Keefe & Company.
• P&L responsible for all digital and direct marketing channels, including PPC, SEO, Affiliate Marketing, Display Advertising, Retargeting, Email Marketing, Partnership Marketing, Social Media and Direct Mail.
• Allocated and managed the annual marketing spend budget to drive revenue growth goals.
• Headed a cross department task force to propose, evaluate and execute A/B and multivariate tests to optimize every stage of the conversion funnel.
• Developed and maintained an extensive system of interconnected Google Tag Manager tags, scripts and tracking pixels to facilitate website's integration with over 30 3rd party marketing services and vendors.

Greater New York City Area

• One of the startup's earliest employees, responsible for day-to-day management of all digital and direct marketing channels, running in-house Email and Social Marketing programs, and managing a group of Direct Mail.
• Introduced tracking and measurement tools like Google Analytics, PostAffiliatePro, CommissionJunction and LinkShare, to accurately capture KPIs relevant to the organization.
• Implemented Google Tag Manager, greatly simplifying marketing operations and enabling rapid testing and deployment of 3rd party marketing and operational tags, pixels, and scripts.
• Developed acquisition and retention strategies customized to each Customer Persona, driven by demographic, psychographic and behavioral data and segmentation methods.
• Acquired additional programming skills including JavaScript, jQuery, HTML and CSS to enable time sensitive marketing projects to be executed without delay.
• Expanded FSA Store's Social Media presence, devised accountable KPIs and goals for the Social Media team.

Greater New York City Area

• MediaPost - a publishing and integrated events company in advertising and media industry.
• Oversaw marketing for all MediaPost properties.
• Increased eCommerce revenue 10-fold in three years.
• Managed marketing and circulation budgets of $1.5M a year, negotiated contracts with new vendors to increase quality of services.
• Managed 28,000 keywords across 300 PPC campaigns, launched over 1,200 ad copy variations for ongoing testing and ROI optimization.
• Leveraged customer data collected by an in-house CRM system to improve marketing efficiency and develop new revenue streams.

Greater New York City Area

• Managed operations of 7 advertising competitions; responsible for marketing strategy, recruiting industry leaders, and producing annual award shows and other events.
• From 2009 to 2012 increased total number of paid awards entries by 43% and event sales by 60%.
• Created and launched Appy Awards in 2011, transformed an idea into a profitable annual international event.
• Developed partner and vendor relationships to increase brand's visibility, enhance website functionality and user experience, and drive growth of event sales and publication distribution.

Greater New York City Area

• Clio Awards - an international awards competition honoring creative achievement in advertising, sports, fashion, music, entertainment and healthcare.
• Oversaw over $5M in annual revenue including award entry fees and online merchandise sales.
• Completely rebuilt marketing strategy to double Clio Festival attendance within three years.
• Launched a new Clio Awards entry system and annual Clio Festival registration site to streamline the process and improve UX.
• Creative design and branded merchandise: award certificates, delegate badges, festival programs and direct mail.

Greater New York City Area

Greater New York City Area