Sandeep Singh Kohli Email & Phone Number

Palo Alto, Ca, Us

I am a seasoned CMO with sales experience across diverse technologies and go-to-market strategies. With a track record of three successful exits—including the IPO of MuleSoft (later acquired by Salesforce), the acquisition of Venafi by CyberArk, and the acquisition of Piston Cloud by Cisco—I bring a unique perspective on growth strategies, whether driving hypergrowth (10X growth with Kong) or building sustainable, private equity-favorable expansion.I’ve had the privilege of building and scaling businesses from early stages ($0M to $50M) to significant milestones ($70M to $350M/IPO), developing strategies that deliver measurable success.I advise and invest in early-stage and growth-stage technology companies in the B2B software/SaaS, ensuring that their marketing and sales strategies are both impactful and executable. I do not stop at just slides and documents but go further and partner with the leadership to help execute. Advisory areas include:Go-to-market strategyPositioning and category creationPricing and packaging strategiesSustainable growth modelsProduct-led growthSales structure and planningOpen-source strategyAI-driven go-to-marketOrganizational structure and hiringMove from lead based funnel to ABMIf you’re looking to drive growth with a clear, actionable strategy, let’s connect.

Santa Clara, California, Us

I made significant contributions in a condensed timeframe that accelerated the company's market presence and set the foundation for continued success:Rebuilt the Marketing Organization: Hired and developed a high-performing marketing team, including two Vice Presidents and a Senior Director. Restructured processes and frameworks to achieve short-term goals while establishing a foundation for long-term success.Global Brand Relaunch: Led the successful global relaunch of the Aviatrix brand with the #NetworkIsTheCloud and the cloud networking heroes campaign, which included prominent exposure in Times Square, NYC.Implemented ABM Strategy: Designed and executed a new Account-Based Marketing (ABM) structure and process, focusing on targeted growth and aligning marketing efforts with key financial metrics.

Salt Lake City, Ut, Us

Venafi is the inventor and leader of the technology securing machine identities for the most digitally transformed, and security conscious Global organizations in the world! This market has extended to include cloud-native architecture such as K8s. We are aggressively growing across all functions across the company. Come join me on this pre-ipo rocketship!

At Kong, I was part of the executive team and helped scale the start-up from early-stage to Unicorn. I was responsible for all aspects of Global Marketing and built the function and team across the board (Digital, Web, Field, PMM, Brand, AR/PR, Community, Events, Dev Marketing, MarComm, Design, SDR).

San Francisco, California, Us

Ran platform marketing, solutions marketing and global monetizing strategy leading up to the most successful IPO at that time. Successfully shifted gears for go-to-market from product-based to platform-based, including revamping the corporate pricing strategy and messaging. Ran the most successful Integrated campaign across digital, AR/PR, demandgen and field at Mulesoft by multiples to the next best. Building a global horizontal solutions marketing team for Microservices, DevOps, IoT and AI/BI with responsibilities for all aspects of marketing. Ranked as one of the fastest growing companies, Mulesoft is transforming organization across all industries with the API-led connectivity approach.

San Francisco, Ca, Us

Instrumental in the turnaround strategy and the relaunch of the startup, the acquisition and the integration with Cisco.Responsible for end to end marketing strategy and execution: Go-to-market strategy, corporate positioning, messaging, product and solutions marketing, sales enablement, online demand generation, channel and demand marketing, SEO / SEM, press / analyst / investor relations, social mediaIdentified the unique value proposition of Piston technology and instrumental in expanding the target market beyond Virtualization to BigData and Container.We have developed a new type of operating system that manages clusters of commodity servers in your datacenter as a single pool of highly-available resources. These resources may be shared by any service or framework, including OpenStack, Hadoop, Spark, Kubernetes, Docker Swarm, or Mesos for better resource efficiency, and streamlined operations.

San Jose, Ca, Us

Cloud (Orchestration, Manageability and Infrastructure), Big Data, Hadoop, Analytics, SAP HANA, OpenStack, VMware (SDDC operations automation and management integration into the VMware vCloud management suite with vCenter Operations Managent), SDN marketing, launch and go to market for Cloud Service Provider customers. Sales Enablement for IP and SAN technologies manageability & life cycle management across Data Center, Enterprise Campus and Service Provider business segment. Built marketing for cloud orchestration (OpenStack, VMware, etc) from the ground up: from defining the marketing strategy (customer segmentation, positioning, route to market and messaging), and executing the Go to Market - AR, PR, Customer Development, Sales Enablement, Product Launches. Built the data center marketing organization into a high-performance team by hiring world-class individuals and re-inspiring demoralized ones. Used different leadership approaches to rally the team to generate action and to deliver the exceptional. Launch landing page: http://www.brocade.com/launch/on-demand-data-center/Samples below (on full version of LinkedIn): 1> Main-stage presentation with Yahoo Japan at OpenStack conference in HongKong 2> White board video on NFV innovations 3> Launch landing page with various kinds of collateral 4> Moderating a panel with Rackspace on Hybrid cloud and Security 5> Official launch blog for Openstack Icehouse

San Jose, Ca, Us

Built an innovative marketing plan leveraging OpenStack’ strong brand mindshare. Used joint marketing with OpenStack, ecosystem partners (Red Hat Enterprise Linux OpenStack Platform) and startups and created compelling story-based demos to build the Brocade’s brand as a thought-leader in cloud infrastructure and got prospects on top of the Brocade funnel. Travelled globally as a spokesperson at various industry events to capture mind-share. Continued developing evaluation-phase collateral with previously ignored, but now attractive VMware solution.Helped translate Brocade’s success of cloud offerings in the US into the Pacific. Quickly mobilized action to localize marketing to each geo within APAC. Identified geo-specific initiatives that would help catalyze brand and action. Cross-pollinated local successes into these geos to showcase brand reception. At a major Hong Kong event secured a prime speaking slot and was a credible spokesperson which resulted in 70 articles and three million page- views without any additional marketing spend.

Served on the Board for the non-profit in medical industry. Developed a restructuring plan for the Board.

San Jose, Ca, Us

Built the business and go-to-market plan for Cisco onePK (SDN) - an ecosystem PaaS for apps, including security and firewall, that ran on the network as a platform - and presented to senior executives and received funding for this multi-billion in revenues software initiative. Developed segmentation and positioning for partners, end customers, and various Cisco BU leaders. Using targeted messaging, signed up beachhead partners ranging from Retail Banking to Healthcare. Developed a specific positioning for Service Providers and Telcos for combating revenue erosion from Over The Top Content Providers. - Established go to market and launched IOS XE software that run on multi-billion annual revenue platforms and worked on Security and Virtualization of applications for enterprises, data center and service provider.- An avid public speaker; regularly deliver executive briefings to CXOs. Score 4.75/5.- Director of Business Development of “iCON”, employee resource group (ERG) at CISCO. Spearheaded the “intrapreneurship” ERG initiative.

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

Espoo, Southern Finland, Fi

Ca

In

Mba, Strategy And Marketing

Bachelor Of Engineering, Electronics And Telecommunications

Education record

Courses Towards The Masters In Computer Science Degree, Computer Science