Michael Skoletsky is a brand, product, and customer strategist who helps companies and non-profits create richly branded experiences that meaningfully connect with their customers. Michael’s biggest contribution is guiding teams to identify the essential characteristics of a brand within the context of customer needs and aspirations in order to create customer-resonant experiences, products or services. He has done this as an entrepreneur in digital start-ups and non-profit organizations, and as a leader of consulting teams working with major companies.• His career began in advertising where he developed his foundational ability to understand customers, brands, and markets. He learned from the best: Procter & Gamble, Pepsi-Cola, and Coca Cola.• He later co-founded and led a Los Angeles-based software company which created uniquely user-oriented custom business software for the major film studios. Michael went on to manage all phases of digital/Internet product development, from concept to implementation.• He has acted as a trusted advisor to leading companies, managing teams of executives, managers, technologists, creative designers, and strategists to envision and develop innovative digital businesses. Michael has founded or been an executive in several digital start-ups and non-profit organizations.Clients have included: Apple Computer • Time Inc. • CNN • Univision • Sony Pictures • Paramount Pictures • MTV • Warner Brothers • HBO • AOL • DIRECTV • Meredith Publishing, • McGraw Hill, • McGill University Medical School • Merck • Digital Equipment Corporation (DEC) • Coca Cola, • Pepsi-Cola, • Procter & GamblePrimary Areas of expertise: Brand, Product, & Customer Strategy • Customer Experience Strategy • Account and Agency Management • Team Building & Leadership • Non-profit Program Development