Michael Skoletsky Email & Phone Number

New York, NY, US

Greater New York City Area

WildAid creates multimedia campaigns to end illegal trade in wildlife. It leverages over $200 million in pro-bono media reaching one billion people weekly with celebrity ambassadors and a network of media partners.

New York, Virginia

Founding team member of this mobile technology start-up providing driving safety apps to drivers, fleets, and insurance carriers. Sfara’s technology uses smartphone sensors to monitor driving safety, including detection of crash events, even at ultra-low speeds. This is realized through patented on-device AI that can analyze sensor data and quickly.

• Established and developed this international non-profit ocean conservation organization to eliminate over-consumption of sharks, create marine sanctuaries, and pass legislation to protect sharks and rays. Responsible.
• High-profile media campaigns contributed to a 50%+ reduction in the shark fin soup trade in Asia, the first international protections for mantas, and the Indonesia Shark & Ray Sanctuary in Raja Ampat.
• Members in 99 countries, incorporated in the United States, Hong Kong, Singapore, and Germany.
• Led merger with WildAid, a long-time campaign partner.

• Led accounts, engagements, and new business activity in the New York office of this digital consulting firm for AOL, Time Inc, Meredith Interactive, DIRECTV, Ralph Lauren/Polo, and JP Morgan Chase.
• Efforts contributed to some of AOL’s most successful businesses at the time: AOL Search, AOL Real Estate and KOL (Kids Online).
• Led efforts for Time Inc and Meredith Publishing to shift print magazine business into dynamic online vehicles for Golf.com, Better Homes and Garden’s BHG.com, and Parents.com.

• Co-led this customer experience strategy consulting firm that helps corporations re-align services and activities to best fit their customers’ needs.
• For RCI, a leisure travel client, Michael led its transition to a more customer-oriented company, developed its online customer experience strategy, and guided its implementation.
• Led a strategy engagement with McGraw Hill to identify ways to transform medical reference books into dynamic digital products.
• Co-led an engagement for McGill University Medical School to help McGill’s leadership understand the attitudes and perceptions among doctors, lecturers, and students and recommended ways to prepare these constituents.

• At Viant, a leading Internet consulting firm, Michael launched and developed Viant’s Media & Entertainment practice into its largest, representing 64% of total company revenue. Clients included CNN, Time Inc, Sony.
• Led Viant’s capabilities, business development, and thought leadership in digital distribution, video on demand, technology-enabled customer interactions, and information flow and collaboration among sales, marketing.
• Designed and implemented Viant’s Client Satisfaction Program, providing analysis and recommendations that guided critical performance improvements in service.
• Developed and provided instruction in digital branding and user experience to new employees.

Responsible for advertising accounts: Digital Equipment (DEC), AltaVista search engine. Co-led a team of DEC Directors to revitalize the Digital brand, informed by original research among customers and internal teams. Resulting campaign was credited with improved brand health, contributing to a successful merger with Compaq. Devised the Digital brand /.

• Co-founded Panolog and defined its vision and strategic direction, pioneering the development of user-oriented business software, unique for its time. Managed operations and client relationships.
• Apple Computer’s partner to the entertainment industry. Created interactive business apps for major film studios to manage screenplay submissions, feature film development, film studio back lot operations. Clients.

Managed the Diet Coke advertising account.

Managed national advertising for Pepsi Light, brand introduction of Pepsi Free, and promotional advertising for all Pepsi brands.

Managed the advertising account for Procter & Gamble's Tide and Ivory Bar.