Songyi Koo Email & Phone Number

Riyadh, Saudi Arabia

- Played a key role in organizational restructuring and corporate development post-IPO, refining governance structures to support ACWA's rapid growth as a national champion in renewable energy, with 44% ownership by the Public Investment Fund- Provided insights into the governance of investment decisions, supporting risk management and ensuring alignment with ACWA's strategic objectives, including the deployment of over 10GW of new projects in 2024- Supported market entry strategy in Asian market (China, Malaysia) focusing on critical G2G stakeholder identification and market analysis for regulatory compliance and competitive positioning

Neom

- Developed a product strategy that has estimated to capture a 5% market share within the first year of operation- Successfully negotiated and closed a partnership agreement with a major industry player, with the expected IRR over 20%- Coordinated energy mix optimization strategy, with a focus on renewable energy mix, storage, and flexibility- Prepared and presented business plans, financial forecasts, and performance reports to senior management and stakeholders, providing regular updates on the project's progress and achievements to date- Initiated the development of a circular economy marketplace tool aimed at facilitating inter-project trade within ENOWA, which effectively contributes to the Net-Zero (Hackathon Winning Project, approved by CEO)

Dubai, United Arab Emirates

- Led the development and implementation of strategic initiatives and plans that aligned with the overall business objectives of the organization, conducting market research and analysis to identify new opportunities and trends- Managed the performance of initiatives, monitoring and directly reporting on KPIs and metrics to C-level executives- Developed and executed digital transformation strategies, including Digital Twins, AI, SEO and other key focus areas- Launched and increased ThinQ (AI-powered smart home management platform) app subscription by over 300%

- Implemented a company-wide portfolio strategy that resulted in profit increase by over 10%- Conducted regular analysis of purchasing data to identify trends and opportunities for improvement, implementing process improvements and cost-saving measures as appropriate- Developed and maintained strong relationships with key suppliers and vendors, negotiating favorable terms and conditions, and ensuring compliance with company policies and procedures

Johannesburg Area, South Africa

- Developed and executed product roadmaps that align with the overall business objectives, conducting market research and analysis to identify new opportunities and trends, developing strategies - Launched flagship smart home appliances resulting in highest market share within the respective category - Implemented market-driven retail strategy within the largest retail group, resulting in increase of over 200% market share - Implemented cost optimization strategies; over 5% operating cost saving from innovative logistics system* Major AchievementsLaunched twin-tub washing machines in South Africa (localized product which aimed to be supplied to entire African market. The project involved setting up a new production line at the same premises)Launched high-premium Door-in-Door refrigerator / Lightwave oven in South Africa (LG has been maintaining lead in high-premium category in refrigerator and convection oven categories ever since)Re-launched LG brand in Marko (Product Category: Home Appliances, M/S increased from 10% to 50%)Reduced logistic cost by 5% by implementing innovative SCM scheme (LG Best Practice Award in 2015)Achieved the lowest level of Long-term Inventory ratio (LG Best Practice Award in 2013)

- Prepared, analyzed, and presented benchmark report on trade and investment promotion policies- Facilitated annual investor relations conference in the MEA region (UAE, Qatar, Bahrain)- Digitalized the business profiles to improve data accessibility and record management, resulting in +8% investor inquiry

Washington D.C. Metro Area

- Collected online inquiries and distributed them to the team members, and assisted draft writing

Master'S Degree, International Relations And Affairs

Bachelor’S Degree, Business Administration And Management, General