Supervised a team of eight multidisciplinary creatives, providing oversight and sign-off for all content creation, product shoots, creative tasks, and campaign productions. Provided leadership and guidance to foster effective collaboration and optimize performance.Managed production workflows, roadmaps, timelines, and brand integration, ensuring seamless interdepartmental coordination.Successfully produced 30+ campaigns from pre-production to final art and collaborated with external… Show more Supervised a team of eight multidisciplinary creatives, providing oversight and sign-off for all content creation, product shoots, creative tasks, and campaign productions. Provided leadership and guidance to foster effective collaboration and optimize performance.Managed production workflows, roadmaps, timelines, and brand integration, ensuring seamless interdepartmental coordination.Successfully produced 30+ campaigns from pre-production to final art and collaborated with external agencies, photographers, stylists, and models.Implemented recurring ecommerce shoots leading to a substantial 40% reduction in budget expenses and a 25% increase of conversion rates for creative content in paid marketing channels.Led the design team in researching, conceptualizing, planning, and executing creative brand assets aligned with the brand's expression, vision, and objectives. Show less

Effectively conceptualized, managed, and executed the end-to-end development and production of 15+ campaigns, product pushes and collection launches.Supervised a team of six creatives overseeing all aspects of content creation and maintained the brand's visual identity including logos, colors, digital arts and packaging design across all touchpoints.Crafted innovative concepts, layouts, and designs for campaigns and brand activations, consistently aligning with briefs, business… Show more Effectively conceptualized, managed, and executed the end-to-end development and production of 15+ campaigns, product pushes and collection launches.Supervised a team of six creatives overseeing all aspects of content creation and maintained the brand's visual identity including logos, colors, digital arts and packaging design across all touchpoints.Crafted innovative concepts, layouts, and designs for campaigns and brand activations, consistently aligning with briefs, business objectives, and brand identity.Analyzed critical data to shape strategic decisions and conducted creative testing to gain insights into media trends, digital advancements, and emerging talents.Implemented innovative cross-functional workflows and processes between departments, resulting in a remarkable 35% improvement in campaign launch efficiency. Show less

Automated product image creation and workflow, yielding 45% faster production and 60% increased productivity overall. Introduced unified campaign assets structure, reducing turnaround time by 15%. Content creation for multiple channels, including newsletters, digital advertising, e-commerce, and influencer marketing achieving a 20% increase in sales and 15% in open rate. Assisted Art Director conceptualising and developing campaign graphics, responsible for all visual elements and the creative… Show more Automated product image creation and workflow, yielding 45% faster production and 60% increased productivity overall. Introduced unified campaign assets structure, reducing turnaround time by 15%. Content creation for multiple channels, including newsletters, digital advertising, e-commerce, and influencer marketing achieving a 20% increase in sales and 15% in open rate. Assisted Art Director conceptualising and developing campaign graphics, responsible for all visual elements and the creative toolbox. Produced product images for collection launches, ensuring image bank coherence. Show less

Created content for multiple channels such as newsletters (CRM), digital advertising, e-com platform, organic channels, wholesale, influencer marketing, PR & event. Supported Art Director with creative tasks including concept creation and ideation for brand and collection launches. Manually created product pictures for several collection launches and maintained consistency of image bank.