Marketing Director
CurrentCass Calder Smith is an architecture firm that has projects in the US and all over the world - it's mostly known for its restaurants and private residences, but also does retail, commercial, multi-family housing, set design... a lot more. You can browse our whole portfolio at casscaldersmith.com. We're in two offices: One in New York, and one in San Francisco. I do two main things at CCS: Marketing and Office Management. While I'm currently based out of the San Francisco office, I provide as much admin support as I can to both, as well as promote CCS as a whole.Some marketing includes: • Managed company rebranding – a design overhaul of the company logo, letterhead, stationery, presentation templates, architectural title blocks, and brand-new website with updated domain. • Created new company website and regularly update and maintain projects in the site’s portfolio. • Maintain a promotional directory for each of the firm’s 250+ projects. Contents include press kits, information cutsheets, source lists and written descriptions obtained from design team, and professional photography for each project. Also contains general PR for the company. • Work with photographers to price, schedule, and manage photoshoots. Review proofs with lead architects and designers to select the best photos, and edit in Photoshop for further touchups.• Manage social media (Instagram, Facebook, LinkedIn, Twitter), and Mailchimp for email marketing.• Generate leads for Business Development, targeting specific markets based on meetings with the senior partners. Leads include real estate agents, restauranteurs, developers, and commercial companies based on region.