Santtu Kottila Email & Phone Number

Helsinki, Fi

Helsinki, Fi

As an Independent Strategy, Growth & Marketing Advisor and Fractional CMO/CCO, I work closely with growth-driven companies to help them achieve their business objectives through strategic guidance and hands-on leadership. My expertise lies in scaling businesses, building high-impact marketing strategies, and driving customer-centric growth.I partner with organizations in both advisory and fractional executive roles, focusing on:* Developing and executing growth strategies that align with business goals* Strengthening marketing and communication efforts to build strong brand identities* Optimizing customer acquisition, retention, and overall experience to fuel sustainable growth* Mentoring and supporting founders and in-house leadership teams to enhance their strategic capabilitiesWith a proven track record of advising growth-stage companies and acting as a fractional Chief Marketing Officer (CMO) and Chief Commercial Officer (CCO), I help businesses navigate complex challenges, seize growth opportunities, and create long-term value.Currently, I serve as a board-like advisor for four companies and hold fractional CMO/CCO positions for three others. While I'm not actively seeking new clients, I get easily excited about innovative ideas and growth opportunities, so feel free to reach out for a discussion.

Helsinki, Uusimaa, Fi

Helsinki, Uusimaa, Fi

MarkkinointiKollektiivi is the biggest community for marketing professionals in Finland. We share best practices, organize events, educate each other, publish blogs, facilitate important marketing related discussions and do all other stuff that take us closer to our dream: Finland will be the worlds best country in marketing!

Helsinki, Fi

MyyntiKollektiivi was founded in the spring of 2023 by a handful of sales enthusiasts who were passionate about developing the sales culture and appreciation in Finland. We were tired of the lack of interesting events and opportunities for self-improvement for salespeople.MyyntiKollektiivi is a community of sales experts interested in sales development, organizing events, providing training, assisting in networking, and publishing timely content. Membership in the community is free, and by subscribing to the community, you will always be the first to know about new events, training sessions, job opportunities, and the latest developments in the world of sales.

We founded MarkkinointiUutiset with a mission to be the leading marketing related news service in the Nordics. To date we have 20,000+ monthly visitors andwe are continuously growing.

After spending the last almost five years building Leadoo into a 7M€ ARR international SaaS business I took some time to cool off. I spent this time cross-country skiing, traveling, meeting people and obviously with my family ❤️This time got me re-energised and confident about what I want to pursue next.

Helsinki, Uusimaa, Fi

The F Company is a growth marketing agency that does things the right way and has a clear focus on B2B companies. They have created a growth process that combines growth, marketing and sales together in order to help their clients succeed.In my Advisor role I helped The F Company to reach their ambitious growth goals as a company by offering strategic advice whenever needed.My time as a strategic advisor came to an end when the company was successfully exited in Jan 2024 when a Nordic marketing agency group Precis bought The F Company.

Helsinki, Southern Finland, Fi

Leadoo is a fast growing martech company from Finland. They specialize in enhancing website conversion rates with our simple-to-use conversion tools and insights. If you want to get more and better leads and serve your visitors better - don't hesitate to contact our team!I was in charge or our marketing activities both in Finland and internationally. I’m also responsible for our partnership and reseller network.Being a member of the leadership team also meant that I was responsible for various strategic business development projects also outside marketing.***Leadoo Marketing Technologies was founded with a mission to make websites convert more effectively. Most companies are able to attract visitors but are struggling to convert visitors to customers. Leadoo is the #1 Conversion Platform in the world and helps companies from all continents to convert visitors more effectively.Leadoo consists of three pillars,🛠 Conversion Kit. The ultimate conversion tools to immediately up your conversion rates by +50%. With our tools you can choose between a conversational and a visual approach - whichever suits your needs. 📈 Conversion Insights. Conversion Insights shows you what works, what doesn’t and how to improve your conversion rates even further. You’ll see your conversion rate improving in real time and gain valuable insights to make decisions that accelerate your business.🤓 Conversion Experts. Conversion Experts are your very own dedicated conversion specialist. Your dedicated expert will give you a ´flying start´ with Leadoo and ensures continuous improvements in your website conversion performance.

We were hosting a weekly talk-show series called "Kottilat" with my brother Mika Kottila. Kottilat was a web-tv series for Helsingin Sanomat web-tv HSTV and the show was also broadcasted at Nelonen Sport Pro television channel. The show was about "what are the things in football you need to know this week in advance" discussed by two brothers who love football.In addition we were writing a blog to Helsingin Sanomat with the topic "Kynämies vs. Pelimies" based on our "brotherly" characters on the show.KEY LEARNINGS:*what kind of content interests people*what it requires to produce a digital & social media first video content*how to do video productions*what it requires to do live shows*how to write interesting blog posts*it truly requires hard work to create interesting content week in, week out

Helsinki, Fi

Who wants to go beyond expectations? Who wants to create marketing that inspires, surprises and brings top notch results? WE DO!!I had the priviledge to set up a totally new creative team for Sanoma with a team of very talented professionals. Together we strove to create the best possible creative marketing solutions for our clients who included all the biggest advertisers in Finland. We combined online and print solutions together with content marketing to molt exciting and successful entities. We created marketing concepts and content concepts that inspired target groups and generated measurable business results.

Helsinki, Fi

We created the best digital marketing products in the Finnish market to help advertisers reach their business targets. Our team consisted of 10 diverse digital marketing professionals with unique strenghts and capabilities all matched to help customers in their own business.We were responsible for the product development of Sanomas digital marketing products and the sales support for special customer-specific solutions. We were excepted to handle everyday sales-support tasks related to custom special solutions and new concepts, and the product development in the long run.In addition I was responsible for setting up and executing a company wide (for approx. 100 people) "Digital Excellence" training program with lessons, extra materials and quick tests.KEY LEARNINGS:*how to set up a team where people are brought together from different parts of the company*how to lead a team of highly talented specialists*how to formulate a product strategy and execute it*how to drive change as a team leader and as a key member of the organization*how to handle a big team of professionals (team size 10 people)*how to coach team members to handle difficult situations on their own*how to facilitate succesful workshops*how to plan and execute a large digital knowledge training program from scratch

Itä-Hakkilan Tekonurmi Oy offers football services to friends of football. The company owns a third generation artificial grass pitch.

Helsinki, Uusimaa, Fi

IAB is a global organization that thrives to grow and boost digital marketing and develop the evolution of digital marketing. IAB Finland has more than 100 company members and over 1000 active members. The members of IAB Finland are mostly media companies, creative and media agencies and advertisers.

Helsinki, Fi

Together with my team we solved marketing problems utilising Helsingin Sanomat product portfolio. We worked together with the biggest advertisers in Finland on a daily basis and build creative multi-channel solutions in helping them to reach their targets. My team consisted of 5 diverse digital advertising professionals who worked around digital marketing in product management and development tasks and in custom made creative solutions.KEY LEARNINGS:*first managerial position at Sanoma -> a lot about team leadership*how to recruite and set-up a creative solutions team*how to create and execute product strategy*how to facilitate succesful workshops*how to create multi-channel marketing solutions (digital, print, video, content marketing)*how to create processes that enable effective working*how to create new products that customers love

Helsinki, Fi

I worked as a producer for Helsingin Sanomat web-tv HSTV, Metro.fi and mobile apps MinneNyt and HS Etukartta. As a member of Helsingin Sanomat digital development team I was responsible for the service design, concepts and user related targets (i.e. different users, page views) of the products listed above.KEY LEARNINGS:*how things work "under the hood" in one of the biggest websites in Finland*how to get big improvements in results by changing web service UX&UI*how web service development works from A to Z*the basics in HTML5

Helsinki, Fi

After returning to Finland from my "Sanoma Exchange" in the Netherlands I was able to focus on mobile and tablet devices which were growing really fast and changing the way we use media. I was also responsible for our multi-channel offering on behalf of the digital channels and our "crown jewel" multi-channel front-page ad. My mission was to create advertising solutions for advertisers so that they could achieve their goals through Helsingin Sanomat digital channels.

I had the privilege to work for Sanoma Netherlands as a part of a mobile development program. I was part of the Mobile team and our mission was to make money with mobile advertising, simply put. I got to involve in product development, monetization, productization, new business planning, piloting, strategy planning etc. I learned a lot during my exchange f.i. about working abroad, adapting to a new culture, Dutch working and organization culture, and of course mobile development and sales.

Helsinki, Fi

My work consisted of developing new media products, improving current products and consulting both internal and external customers on digital marketing via Helsingin Sanomat digital products. I was responsible for the media solution portfolio of Helsingin Sanomat digital products from desktop banners to Richmedia tablet ads and mobile advertising. My work was really versatile and I worked daily with multiple different interest groups from media sales to technical development and marketing. My number one task was to increase our ad revenues by product development, sales support and custom made special marketing solutions.

Ever complained about missing a great event nearby because you didn't know that it even excisted? Happenings was a start-up that wanted to bring the best happenings around you to your knowledge.Happenings@Finland manages about 10 Facebook sites and has nearly 80.000 fans. It was a new and fresh way of getting to know the best happenings, offers, etc in the city near you - with a social touch.

Helsinki, Fi

I worked around digital marketing in all kinds of tasks related to selling, development and productisation, mainly on HS.fi, m.hs.fi and Helsingin Sanomat iPad-application.

Helsinki, Fi

My work consisted of organizing ad recall analysis' on Sanomas products both newspapers and websites.KEY LEARNINGS:*what kind of digital and print advertising works*what makes an ad interesting

Selling and consulting social media marketing.

Lappeenranta & Lahti, Finland, Fi

I did my Master's Thesis about "Applying Key Account Management on Public Organisations Stakeholder Management".

Helsinki, Uusimaa, Fi

My main task was to market SEFE to economic students at Lappeenranta.