Smitha Ramaswamy Email & Phone Number

Kirkland, WA, US

Kirkland, WA, US

Bellevue, Washington, United States

Washington, United States

• Primary liaison between client’s marketing and technology groups to facilitate alignment between all client stakeholders; directly influenced client’s technical priorities and business strategy.
• Owned and managed relationship among internal teams such as platforms, campaign management, data management etc. for each account/client.
• Distilled clear business requirements from all external stakeholders such as clients (marketing and tech), partners and vendors and document the same… Show more
• Distilled clear business requirements from all external stakeholders such as clients (marketing and tech), partners and vendors and document the same.
• Audited client’s MarTech stack and provided recommendations on efficacy and efficiency of the stack, ways to best utilize all existing components, alternatives to existing ineffective stack components and streamline.
• Created solution and enablement roadmaps that were focused on providing the required integration across multiple platforms and data sources in the client’s ecosystem.

Dallas/Fort Worth Area

Irving, Texas

• Identified success criteria for campaigns and programs based on sales or ROI goals.
• Led Data & Insights team in identification, extraction, aggregation and quality assurance of data from multiple sources in support of performing operational reporting and quantitative analysis.

Irving, Texas

• Primary technical consultant and SME for analysis, design, development and implementation of the marketing and data solutions environment.
• Managed and led the team that provided reporting and key analytics to the client as well as developed and presented insightful executive summaries and results readouts to multiple levels of management within client.

• Led team of developers responsible for design, development, automation, management, implementation, version control, QA testing and production support of the reporting system for the client.
• Led the initiative to build a robust automated process for report development and generation leveraging only open source tools like Eclipse BIRT and Pentaho BI Server which boosted productivity exponentially.
• Co-ordinated with cross functional teams and ensured that business logic and client… Show more
• Co-ordinated with cross functional teams and ensured that business logic and client requirements were implemented correctly. Show less

Primarily involved in design and development of J2EE applications for Network Surveillance

Core member of the technical teamInvolved in requirements gathering,design,development and testing of several J2EE based product development which included a Centralized billing system for Citibank,Japan,web-based registration application for Charles Schwab and MUSE reporting application for Schwab.

Involved in the development and maintenance of several web-based applications for Travelex

Product Management

Graduate Marketing Certification Program (Gmcp), Marketing

Masters, Computer Science

Activities and Societies: Member of the Society Of Women Engineers(SWE)

Be, Electrical And Electronics Engineering

Education record