• I have defined which emerging technologies could impact on future automotive business,hypothesized how they will shape future auto industry ecosystem, and validated hypotheses withdiverse global partners during my 3 decades at Hyundai & Kia.• Especially I have been passionate about how to transform convention manufacturing business (one time revenue model) into service defined business (recurring revenue model) enabled by digitalization.• For selected topics like connected car service, in-vehicle data application, mobility & logistics service (a.k.a. TaaS) and PBV, I developed company level new business strategy & plan and executed the plan by setting up new team with internal & external experts.• Leveraging global open innovation skill set developed in Silicon Valley, I’m specialized in buildingvarious strategic partnership with global partners to explore new business opportunity togetherby conducting PoC projects, investing start-ups, and building joint ventures.