Drive the strategy, planning and implementation of integrated marketing campaigns and communications functions, ensuring consistency in messaging and branding across decentralized structure• Develop campus-level strategic marketing plan and messaging • Lead creation and execution of cross-channel campaigns and initiatives, leveraging inbound and outbound strategies• Identify and pursue strategic advertising opportunities• Lead creative services, editorial, marketing and web teams• Establish and manage vendor relationships with creative and media placement agencies • Maximize effectiveness by developing resource-sharing model to support internal units • Oversee centrally-owned channels including websites and social media platforms• Oversee executive communications• Prepare and manage department budget

• Developed corporate-level marketing plan for health system, ensuring alignment to strategic plan • Utilized market data to create strategic and tactical marketing plans to acheive operational objectives of clinical units• Generated creative concepts and copy for multi-channel campaigns to reach specific segments and geo-targets• Led marketing and creative services teams• Managed vendor relations• Tracked and prepared monthly reports to effectively demonstrate value to internal stakeholders• Ensured consistent communication across departments • Managed a multitude of projects to achieve completion on schedule and on budget• Planned and executed large-scale events

• Utilize market data to develop strategic tactical marketing plans to meet operational and financial objectives of clinical or academic units• Develop copy and creative concepts for multi-channel campaigns using segmented targeting • Serve as team lead to ensure consistent communication across departments • Implement extensive project management skills to achieve completion on schedule and on budget• Manage intern staff to foster learning and development

• Managed and advised copywriters• Optimized communications with strategic content plans• Created cross-channel campaigns with dynamic messages based on audience segmentation• Increased sales leads with strategic inbound marketing initiatives• Led biannual publication from content development through production• Maintained brand and message• Developed original content for print, web, email and video• Managed and produced content for corporate blog and social media •Maintain brand consistency with positioning, voice and delivery of message across all business sectors•Collaborate with team to devise and execute multi-channel campaigns

•Write and manage content for the company’s corporate blog, Foreword Online•Create cross-media advertisement campaigns with dynamic and individualized marketing messages •Update and manage all corporate social media sites •Interact with clients to determine new ideas and translate them into to future campaigns