Susan Kunisky Email and Phone Number
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Core Competencies:Marketing and Brand Management, Event Planning and Management, Digital and Social Marketing, Group and Corporate Sales Strategy and Execution, Team Leadership and Development, Project ManagementComputer Skills – Microsoft Word, Excel, Power Point, HTML, Word PressWith the variety of brands and venues at Hershey Entertainment and Resorts, I have had many opportunities to develop a diverse skill set. In my Event Planning/Execution and Sales Management roles at Hersheypark, my duties included Direct Selling and Direct Marketing (Direct Mail) Budgeting, Event Development and Execution. As a Marketer, I am experienced in writing and executing Marketing plans and accomplished at executing successful revenue-generating campaigns at Hersheypark and Hersheypark Camping Resort.With 6 years in Digital Marketing at HE&R, I have developed proficiencies in: eMail marketing, Social Media, eCommerce, Website Project Management, and Mobile Web and App creation. In addition to a the development of a diverse skill set, I have successfully served in Leadership roles most of my career with HE&R, and was awarded the prestigious J. Bruce McKinney award for Leadership in 2009.
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Vice President Of OperationsVisit Hershey & HarrisburgHershey, Pa, Us
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Vice President Of OperationsVisit Hershey & Harrisburg Jun 2015 - PresentHarrisburg, Pa, UsResponsible for the daily operation of the Sales, Partnership, Public Relations and Marketing teams with the goal of driving leisure and group visitation to the Hershey Harrisburg region. -
Revenue Marketing ManagerHersheypark And Hersheypark Camping Resort Jan 2014 - Present• Responsible for strategy and execution of revenue-generating programs (over $20MM annually) for Hersheypark and Hersheypark Camping Resort. Leverage retail partnerships for maximum visibility, engagement, and conversion.• Collaborate with operating teams to identify revenue-related objectives. Implement marketing solutions to achieve budgeted attendance goals and incremental on-property spending.• Oversee corporate eCommerce and Gift Card initiatives. ($1MM annually)• Research and project manage new Hersheypark Mobile Application to maximize guest experience.
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Assistant Director, Digital MarketingHershey Entertainment & Resorts Jun 2008 - Jan 2014Hershey, Pa, Us• Managed day-to-day digital team activities (40+ websites). Personally responsible for online (web, social, mobile) strategy/execution for core brands including HersheyPA.com, Hersheypark.com and HersheyBears.com.• Led initiation and execution of Mobile Applications for Hersheypark and Hershey Bears. • Co-sponsored implementation and development of Social Media as a primary marketing channel across HE&R brands, most notably, Hersheypark and Hershey Bears. • Assisted with the development and execution of new Hershey Impact community events including Hershey Half Marathon, Hershey 10K, and Tour de Chocolate Town. -
Digital Marketing ManagerHershey Entertainment & Resorts Mar 2006 - Jun 2008Hershey, Pa, UsManaged 20+ online brands and initiatives including Hersheypark.com and HersheyPA.com. Responsible for strategic direction and hands-on execution, in collaboration with design, development, and operational teams.
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Assistant Director Sales/Special EventsHershey Entertainment & Resorts Jan 1999 - Mar 2006Hershey, Pa, UsLed successful Group Sales Team to record-setting revenues for Hersheypark, Hershey Bears and Dutch Wonderland. • Consistently exceeded revenue goals with the development of Special Events tailored to specific market-segments. Events included Girl Scout Camp-O-Ree, Hersheypark Allnighter, Boy Scout Wildlife Weekend, Science Day, Math Day, Home School day, etc. • Collaborated on development and execution of seasonal events including Hersheypark In The Dark, Springtime In The Park, Sweet Lights Drive-Thru, Hersheypark BalloonFest.
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Group Sales And Marketing ManagerHersheypark Mar 1990 - Jan 1999• Generated up to $10MM in ticket and F&B revenues annually in non-profit markets via direct mail/telemarketing. • Developed and implemented programs and events that aligned with organizational objectives.• Implemented educational committee/workshops to enhance educational programs.
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Territory Sales ManagerHersheypark Feb 1988 - Mar 1990Responsible for generating ticket and F&B revenue from corporate clients with Picnics, Day Trips and Consignment ticket programs.
Susan Kunisky Skills
Susan Kunisky Education Details
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Bloomsburg University Of PennsylvaniaCommunications -
Dunmore High School
Frequently Asked Questions about Susan Kunisky
What company does Susan Kunisky work for?
Susan Kunisky works for Visit Hershey & Harrisburg
What is Susan Kunisky's role at the current company?
Susan Kunisky's current role is Vice President of Operations.
What is Susan Kunisky's email address?
Susan Kunisky's email address is sk****@****ypa.com
What is Susan Kunisky's direct phone number?
Susan Kunisky's direct phone number is +171753*****
What schools did Susan Kunisky attend?
Susan Kunisky attended Bloomsburg University Of Pennsylvania, Dunmore High School.
What are some of Susan Kunisky's interests?
Susan Kunisky has interest in Volunteer Work, Social Media, Reading, Sports, Travel, Socializing With Family/friends.
What skills is Susan Kunisky known for?
Susan Kunisky has skills like Email Marketing, Online Marketing, Social Media, Social Media Marketing, Event Planning, Facebook, Event Management, Online Advertising, Marketing, Digital Marketing, Marketing Strategy, Social Networking.
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