Senior Data Analyst
Current• Engaged in data mining and data manipulation tasks, employing SQL, Web Analytics tools (Omniture, Euclid etc.), Python, and Excel to load data onto the server. Conducted data analysis to comprehend revenue generated from various programs and monitor daily, monthly, and event-wise sales performance.• Applied statistical techniques to interpret data, analyze outcomes, and transform data into actionable insights.Utilized classification models to target specific audiences and performed simple linear regression to grasp the relationships between key metrics. Employed Adobe Analytics to measure these essential metrics.• Collaborated closely with senior management teams, evaluating intricate datasets to prioritize and address business requirements effectively.• Collaborate with key business stakeholders across various management levels to comprehend and articulate problem statements, create the Business Requirement Document, outline benefits and approvals, and oversee the project execution.• Working on in-house Data Platform (FDP and Bi-Frost).