Sky Chen Email & Phone Number

上海

- Report directly to the Vice President of Ctrip, General Manager of the hotel business department.- Job responsibilities include: Planning and implementation of regional marketing activities, hotel and international hotel group customized marketing programs, public relations coordination, interdepartmental resources integration, creative marketing planning, and independent project operation.- Full responsibility for domestic hotel marketing of hotel business department since Feb, 2015- Due to departmental integration, increasing the responsibilities of overseas hotel marketing since Jul, 2016.- After CEQ(Ctrip/Elong/Qunar) integration, increasing the responsibilities of three party coordination.- The responsible project won the 2016 CEO Award. And multiple times Departmental Honors- Responsible for organizing the 2016/2017 The Globe Hotel Partner Summit.

- Internal transfer to The Westin Blue Bay and report to Executive Assistant Manager.- Fully in charge of Marketing Communication and digital marketing since Mar,2014.- Successful participation in hotel pre-opening. Responsible for hotel opening, including team building, brand identification, material production, website & social media setting, pre-opening promotion and media relationship maintenance.- Participate in many regional events with Starwood Hainan Team.

Chongqing

- Internal transfer to The Westin Chongqing Liberation Square and report to Director of Sales & Marketing.- Fully in charge of Marketing Communication since Jul,2013- Fully in charge of digital marketing and online distribution since Jul, 2013- Successful participation in hotel pre-opening and became the 200th Westin hotel in the world. Responsible for hotel opening, including team building, brand identification, material production, website & social media setting, pre-opening promotion and media relationship maintenance.- Continue to take responsibility for TTT Digital Training, Central & West Area, accumulated more than 10 properties, multiple brands. - In 2014, task force to The Westin Blue Bay, to support their mass recruitment.

Wuhan, Hubei

- Internal transfer to The Westin Wuhan Wuchang and report to Director of Sales & Marketing.- Fully in charge of digital marketing and online distribution since Jul, 2011.- Fully in charge of leisure FIT and Group business since Mar, 2012.- Successful participation in hotel pre-opening, and get Best Pre Opening S&M Award, 2011.- In 2012, has been completed 141% annual budget(Include Web Internal/Web External/Leisure FIT/Leisure Group), up of 23.1% of total room revenue.- In 2011, has been completed 167% annual budget(Include Web Internal/Web External only), up of 30.3% of total room revenue.- In 2012, total social media exposure get more than 2 million, especial Westin Wedding Fair and a series of F&B promotions won wide attention meanwhile no /low cost.- In 2011, achieve and over social media goal more than 220%, carry out several online activities effectively, including SPG Moment.- Become hotel department trainer and TTT(Train the Trainer) for Online Team - Greater China.- Being responsible for Digital Training, Central & West Area, accumulated more than 10 properties, multiple brands. - In 2012, task force to Sheraton & The Westin Changbaishan, complex, to support their pre-opening.

Nanjing, Jiangsu

- Report to Senior Sales Manager.- Being responsible for leisure FIT and Group, OTA, Web Internal- Participated in relevant training，being familiar with Starwood's Digital Marketing programs，including SOP, Web Audit, Brand.com Marketing, Search Metadata, Social Media, GC, STARGROUPS, STARCOM, etc.- Driving marketing solutions to improve performance for the various online channels, and work with Revenue Management team to support property’s overall RevPar index - Web site Content Management & Maintenance- Web Internal & External Tool Management- Media Planning & Marketing Analysis

Nanjing，Jiangsu

- Being crowned as Monthly Outstanding Staff and get promote in 6 months.- Proficient with Opera system, efficiently complete the reception and cashing work of FO. - Being able to work under high pressure; Outstanding performance on customer service，Excellent ability to deal with emergency situations like guests complain.- Up-sell outstanding performance, amount to 235% higher than individual target.

Nanjing, Jiangsu

- Successfully contacted NUAA project training, Yangzi BASF corporate training, hotel series training, - Through internal restructuring and performance evaluation module, to improve the average monthly visits rate of 57%, and awards to outstanding performance.- Being Responsible for all advertising and VI design about second Bird Leads English School pre-opening.