Sky Chen

Sky Chen Email and Phone Number

Director of Business Development @
Sky Chen's Location
Changning District, Shanghai, China, China
Sky Chen's Contact Details

Sky Chen personal email

About Sky Chen

Experienced Director Of Business Development with a demonstrated history of working in the information technology and services industry. Skilled in Hospitality Industry, Big Data Analytics, Management, Yield Management, and Marketing. Strong business development professional with a Bachelor of Hotel Management focused in Hotel Management from 우송대학교 / Woosong University.

Sky Chen's Current Company Details
Ctrip.com

Ctrip.Com

Director of Business Development
Sky Chen Work Experience Details
  • Ctrip.Com
    Director Of Business Development
    Ctrip.Com Jan 2015 - Present
    上海
    - Report directly to the Vice President of Ctrip, General Manager of the hotel business department.- Job responsibilities include: Planning and implementation of regional marketing activities, hotel and international hotel group customized marketing programs, public relations coordination, interdepartmental resources integration, creative marketing planning, and independent project operation.- Full responsibility for domestic hotel marketing of hotel business department since Feb, 2015- Due to departmental integration, increasing the responsibilities of overseas hotel marketing since Jul, 2016.- After CEQ(Ctrip/Elong/Qunar) integration, increasing the responsibilities of three party coordination.- The responsible project won the 2016 CEO Award. And multiple times Departmental Honors- Responsible for organizing the 2016/2017 The Globe Hotel Partner Summit.
  • The Westin Blue Bay Resort, Hainan
    Marketing Communication Manager
    The Westin Blue Bay Resort, Hainan Mar 2014 - Nov 2014
    - Internal transfer to The Westin Blue Bay and report to Executive Assistant Manager.- Fully in charge of Marketing Communication and digital marketing since Mar,2014.- Successful participation in hotel pre-opening. Responsible for hotel opening, including team building, brand identification, material production, website & social media setting, pre-opening promotion and media relationship maintenance.- Participate in many regional events with Starwood Hainan Team.
  • The Westin Chongqing Liberation Square
    Director Of Digital Marketing
    The Westin Chongqing Liberation Square Jul 2013 - Mar 2014
    Chongqing
    - Internal transfer to The Westin Chongqing Liberation Square and report to Director of Sales & Marketing.- Fully in charge of Marketing Communication since Jul,2013- Fully in charge of digital marketing and online distribution since Jul, 2013- Successful participation in hotel pre-opening and became the 200th Westin hotel in the world. Responsible for hotel opening, including team building, brand identification, material production, website & social media setting, pre-opening promotion and media relationship maintenance.- Continue to take responsibility for TTT Digital Training, Central & West Area, accumulated more than 10 properties, multiple brands. - In 2014, task force to The Westin Blue Bay, to support their mass recruitment.
  • The Westin Wuhan Wuchang
    Online Sales Manager
    The Westin Wuhan Wuchang Jul 2011 - Jul 2013
    Wuhan, Hubei
    - Internal transfer to The Westin Wuhan Wuchang and report to Director of Sales & Marketing.- Fully in charge of digital marketing and online distribution since Jul, 2011.- Fully in charge of leisure FIT and Group business since Mar, 2012.- Successful participation in hotel pre-opening, and get Best Pre Opening S&M Award, 2011.- In 2012, has been completed 141% annual budget(Include Web Internal/Web External/Leisure FIT/Leisure Group), up of 23.1% of total room revenue.- In 2011, has been completed 167% annual budget(Include Web Internal/Web External only), up of 30.3% of total room revenue.- In 2012, total social media exposure get more than 2 million, especial Westin Wedding Fair and a series of F&B promotions won wide attention meanwhile no /low cost.- In 2011, achieve and over social media goal more than 220%, carry out several online activities effectively, including SPG Moment.- Become hotel department trainer and TTT(Train the Trainer) for Online Team - Greater China.- Being responsible for Digital Training, Central & West Area, accumulated more than 10 properties, multiple brands. - In 2012, task force to Sheraton & The Westin Changbaishan, complex, to support their pre-opening.
  • Sheraton Nanjing Kingsley Hotel & Towers
    Online Distribution Executive
    Sheraton Nanjing Kingsley Hotel & Towers Sep 2009 - Apr 2011
    Nanjing, Jiangsu
    - Report to Senior Sales Manager.- Being responsible for leisure FIT and Group, OTA, Web Internal- Participated in relevant training,being familiar with Starwood's Digital Marketing programs,including SOP, Web Audit, Brand.com Marketing, Search Metadata, Social Media, GC, STARGROUPS, STARCOM, etc.- Driving marketing solutions to improve performance for the various online channels, and work with Revenue Management team to support property’s overall RevPar index - Web site Content Management & Maintenance- Web Internal & External Tool Management- Media Planning & Marketing Analysis
  • Holiday Inn Nanjing Aqua City
    Guest Service Supervisor
    Holiday Inn Nanjing Aqua City Mar 2009 - Sep 2009
    Nanjing,Jiangsu
    - Being crowned as Monthly Outstanding Staff and get promote in 6 months.- Proficient with Opera system, efficiently complete the reception and cashing work of FO. - Being able to work under high pressure; Outstanding performance on customer service,Excellent ability to deal with emergency situations like guests complain.- Up-sell outstanding performance, amount to 235% higher than individual target.
  • Bird Leads International Language Institute
    Courses Consultant
    Bird Leads International Language Institute Jun 2008 - Feb 2009
    Nanjing, Jiangsu
    - Successfully contacted NUAA project training, Yangzi BASF corporate training, hotel series training, - Through internal restructuring and performance evaluation module, to improve the average monthly visits rate of 57%, and awards to outstanding performance.- Being Responsible for all advertising and VI design about second Bird Leads English School pre-opening.

Sky Chen Skills

Digital Marketing Pre Opening Revenue Analysis Training Hospitality Hotels Hospitality Management Hospitality Industry Hotel Management Management Tourism Resorts Yield Management Marketing Communications

Sky Chen Education Details

  • 우송대학교 / Woosong University
    우송대학교 / Woosong University
    3.1/4.5

Frequently Asked Questions about Sky Chen

What company does Sky Chen work for?

Sky Chen works for Ctrip.com

What is Sky Chen's role at the current company?

Sky Chen's current role is Director of Business Development.

What is Sky Chen's email address?

Sky Chen's email address is ba****@****ail.com

What schools did Sky Chen attend?

Sky Chen attended 우송대학교 / Woosong University.

What are some of Sky Chen's interests?

Sky Chen has interest in Freelance Writer, Traveling, Sports And Play Musical Instruments.

What skills is Sky Chen known for?

Sky Chen has skills like Digital Marketing, Pre Opening, Revenue Analysis, Training, Hospitality, Hotels, Hospitality Management, Hospitality Industry, Hotel Management, Management, Tourism, Resorts.

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