Part of a global affiliate marketing team at Resulta, my mission is to drive traffic and generate leads for our clients, namely The Sports Geek (TSG) which is managed under the Bigfoot Marketing franchise. Working closely with the Content Lead and Business Manager(s), I create informative, creative, and stimulating content on a wide variety of Sports, Casino, and iGaming topics that advance the marketing goals of the websites to which they are published.What I Do:Content Ownership: I manage the entire content process, ensuring high standards and optimal performance.Research & Drafting: Conduct requisite research and draft the assigned amount of output to enhance content quality.Editorial Standards: Adhere to editorial guidelines and SEO strategies to ensure our content is factually accurate, original, and relevant.Optimization: Follow editing and marketing procedures to improve internet search visibility and achieve business's commercial objectives.As a multidisciplinary professional, I am responsible for editing editorial and evergreen content on designated client websites, maintaining the gold standard for compelling, accurate iGaming content. This role supports my team by ensuring page quality and increasing web traffic.Key Responsibilities:Copy Editing: Edit new and existing content for web properties, providing users with excellent, share-worthy, and insightful content.Content Creation: Craft long-form articles and product reviews, ensuring each piece adheres to SEO best practices.Fact-Checking: Ensure factual accuracy through thorough fact-checking and meticulous copy editing.Coaching: Guide teams and writers on effective copy editing, helping them adhere to brand styling on assigned websites.Team Management: Run a small team of freelance copy editors, coordinating efforts to meet tight deadlines.Content Management: Oversee content management and editorial processes to maintain high standards.

• Research industry-related topics & identify gaps in content & growth opportunities• Shape language & tone used in ads, campaigns, sales correspondence, banners, brochures & app interface• Write original copy for ads, campaigns & social platforms• Prepare & publish articles describing company, products, & services• Work hand-in-glove with Creative, Marketing, CRM, & Events teams, assisting in conceptualization & production of advertising campaigns, events, & commercials• Edit & fact-check content generated by colleagues• Use SEO practices to optimize articles & increase visibility• Liaise with Designers & Marketing Team to enrich text with visuals• Liaise with clients, industry experts, & internal teams • Monitor content metrics, web traffic, & conversion rates• Ensure content is up to date

- Manage guest list & guest movements- Manage administrative tasks- Manage promotional material- Point of contact on excursions for guests- Manage excursion budgets, expenses, & documents - Act as a conduit between Corporate Management & Elite Sports Tours team- Support execution of events, hospitality, equipment, guest services, social activities & fan engagement- Liaise with senior staff to coordinate logistical issues- Assist with recruiting & training of Tour Representatives- Promoting growth of organization within the region- Develop training manuals - Implement training, development, & growth of Tour Representatives- Provide practical field support- Manage incidents, documents & critical issues in cooperation w/ EST Senior Operators & management.- Act as an Elite Sports Tours Brand Ambassador

- Filmed, edited & published 80+ training/game films.- Crafted/implemented diet/weight programs (trainer/chef) for 3 NBA pre-draft training camps.- Communication training, media relations & team liaising for 3 NBA pre-draft camps. (16, 18, 19).- Liaised between business opportunities & athlete/agent. Brokered partnerships with Beats By Dre, New Balance, Adidas, Ethika, independent fashion designers & Documentary Filmmakers.- Coordinate charity initiatives w/ athletes from Milwaukee Bucks, Detroit Pistons, & RGV Vipers.- Brokered content partnership w/ New Balance for national campaign (829M impressions, 1.9M social engagements)- Partnered w/ Boardwalk Pictures - contributing content for international Apple TV+ documentary.- Managed 2 NBA Pre-Draft camps (Atlanta/Slovenia) w/ NCAA & Slovenia’s Liga Nova athletes.- Created 56-pg NBA Team Encyclopedia for Agency repping 32 pros (pre-draft/free agency prep).

True North Sports Camps - Basketball Clinic Coach- Review, expand & implement clinic programming/practice plan- Liaise with Athletes families, stakeholders & Executive Leadership- Lead skill groups & execute player development programming - Foster a warm, welcoming, fun, competitive learning environment- Assess individual athlete skill sets & craft instruction accordingly- Court preparation & maintenance before & after each clinic, drill, & scrimmage- Lead large group activities- Communicate & strategize with Clinic Director/Coaches to ensure best practices for past/future clinics- Instruct individual athletes & group private lessons- Assist with athlete “check-in” & “check-out”

- Implement the True North Philosophy across an entire program's regional sites.- Oversee daily program & athletic operations.- Train, supervise & mentor Program Directors, Assistant Directors & Coaches.- Assist Directors & Coaches with programing, scheduling & personnel issues.- Liaise between customers & corporate leadership.- Act as a conduit through all levels of the corporate structure.- Conduct performance evaluations of Coaches, Assistant Directors & Program Directors.- Responsible for equipment management & inventory.- Oversee multiple athletic sites catering to 400+ athletes seasonally.- Generated $183,000+ in revenue for TNSC through 400+ athlete registrations in Summer 2022.

- Earned a 98% Gold Standard satisfaction rate, voted on by customers & merchants.- The average satisfaction rate of an Uber employee within the Gold Standard threshold is 92%

- Trusted contact for Athletes/Coaches/Executives regarding business & personal inquiries/requests- Build relationships w/ Athletes/Coaches/Executives, allowing for enhanced engagement & opportunities- Consistently identify, implement & report on Athlete interests, values & strengths- Develop beneficial & authentic experiences for Athletes/Stakeholders that further NPH objectives- Collect & filter Athlete & Executive requests to ensure feedback is effectively & accurately communicated- Liaise between NPH Business & Team Ops as it relates to corporate strategy- Collaborate w/ NPH partnerships directly to strategize & ideate new endorsement opportunities.- Support Athletes & Coaches for pre-event requirements, production day execution, social posts etc- Facilitate Athlete media engagements to enhance the tournament/live event experience- Guide & approve use of Teams/Partners intellectual property - Collaborate w/ NPH departments to highlight Athletes, ensuring accurate reporting/storytelling- Analyze & prepare reports to measure community impact- Assist NPH colleagues with Media & Basketball departmental initiatives as required

I was brought on as a Consultant to assist AJ Sports with Event & Product Coordination, Marketing & Communications; focusing primarily on:- Athlete Liaising (NHL)- Copywriting Product Descriptions- Marketing Copywriting- Product Data Entry- Signing Event Preparation & Coordination- Digital Product Entry- Streamlined Business Solutions- Product Preparation

- Successful advanced scouting of 120+ opponents over a 4 year period.- Filmed, edited, & published 30+ recruitment reels & statistical analytics videos.- Internally recruited 48 athletes over 4 years.- Earned total revenue of $604,000 through internal recruitment.- Successfully facilitated collegiate athletic scholarships for 30 athletes.- Crafted tailored & personalized practice plans & weight training regimens for 50 athletes.- Manage $20,000 apparel/equipment budget (100+ athletes/staff). Graphic design/procurement.- Manage $50,000 annual budget for 4yrs (food/travel/accommodation) Under budget each year.- Manage travel/accommodation logistics for 60 individuals – 100+ international flights in 4yrs.- Coordinated game-day operations for 120 scheduled games.

- Successful advanced scouting of 120+ opponents over a 4 year period.- Filmed, edited, & published 30+ recruitment reels & statistical analytics videos.- Internally recruited 48 athletes over 4 years.- Earned total revenue of $604,000 through internal recruitment.- Successfully facilitated collegiate athletic scholarships for 30 athletes.- Crafted tailored & personalized practice plans & weight training regimens for 50 athletes.- Manage $20,000 apparel/equipment budget (100+ athletes/staff). Graphic design/procurement.- Manage $50,000 annual budget for 4yrs (food/travel/accommodation) Under budget each year.- Manage travel/accommodation logistics for 60 individuals – 100+ international flights in 4yrs.- Coordinated game-day operations for 120 scheduled games.

- Oversaw 10 academy social media and web platforms over 2 teams generating 23,000+ online followers & 252,000+ YouTube views through originally created content.- Responsible for all academy/media outreach via press release and social media.- Managed player media relations, helping facilitate print, radio and television interviews with players, coaches & executives.

- Filmed, edited & published 80+ training/game films.- Recruited/Coached 12 athletes, winning 2016 OSBA championship, generate $181,000 revenue.- Annually recruited 150 athletes for talent I.D. camps generating $15,000 for my organization.- Successful advanced scouting of 120+ opponents over a 4 year period.- Filmed, edited, & published 30+ recruitment reels & statistical analytics videos.- Internally recruited 48 athletes over 4 years.- Earned total revenue of $604,000 through internal recruitment.- Successfully facilitated collegiate athletic scholarships for 30 athletes.- Crafted tailored & personalized practice plans & weight training regimens for 50 athletes.- Manage apparel/equipment graphic design for 100+ athletes & staff.- Manage $50,000 annual budget for 4yrs (food/travel/accommodation) Under budget each year.- Manage travel/accommodation logistics for 60 individuals – 100+ international flights in 4yrs.- Coordinated game-day operations for 120 scheduled games.- Oversaw 20 social media platforms/websites, generate 183,000 followers & 310,000 YT views.- Coordinated media outreach via press release & PR initiatives for 35+ live events.- Manage media relations for 65+ athletes/coaches/executives – including 50+ TV interviews.

2015 Toronto Pan American Games Organizing Committee Member – Basketball Division- Coordinator responsible for generating original basketball content for Pan Am digital platforms.- Responsible for liaising between participating teams personnel & media for interview requests.- Created & oversaw 2 authenticated Pan Am Games social media platforms.- Facilitate media relations with credentialed press & 9 participating National Program personnel.

2015 & 2016 All-Canadian Games Organizing Committee Member- Coordinated 1st & 2nd BioSteel All-Canadian Games (2015 & 2016) for 7,700+ attendees.- Oversaw Locker Room, Equipment Management, & Player Relations during the following:- Media day, team practices, skill challenges, Futures game, & All-Canadian Games.

- Oversaw multiple social media platforms/websites, contributing to thousands in follower growth.- Coordinated media outreach via press release & PR initiatives for 35+ live events.- Wrote & published 30+ National Team game reports for www.Basketball.ca - Wrote 41 stats briefs/scripts for nationally televised executive interviews (TSN/Sportsnet/CBC).

- Team Manager/Stats Analyst for Canada's U17 Men’s National team: Dubai World Championship- Manager of Canada’s Junior Academy for 2013-14 & 2014-15 seasons (12-14 year old's).- Coordinated 22 3-day mini training camps for 40 athletes & 5 Coaches between 2013-15.- Team Manager of Canada’s Targeted Athletic Strategy Program. (14-19 year old's)- Team Manager of Jamaica’s Senior Men’s National Team for Jack Donahue International Classic.- Worked in a multitude of basketball ops capacities for 6 Canadian national team training camps.- Oversaw Locker Room, Equipment Management, & Player Relations.- Filmed, edited & published training/game films.

During my role as the Intern of Men's High Performance for Canada's national basketball team I was tasked with a multitude of duties spanning the basketball operations orbit. At a glance, many of my duties encompassed coaching, scouting & roster construction, statistics analytics, team services, player development, equipment/apparel management & design, financial budgeting & forecasting, team travel logistics, marketing/communications, film editing/cataloguing, statistical record keeping, analysis & publishing, corporate liaising, game day operations, client outreach/solicitation, crafting marketing initiatives & medical preparation/emergencies. Additionally, I was tasked with preparing detailed scouting reports & talking points for Canada Basketball’s President & GM Rowan Barrett’s media engagements. This meant reviewing, analyzing, cataloging & publishing scouting reports for every targeted senior level Canadian athlete playing professionally abroad & in NCAA Division 1. While in my Intern role I was also tasked with coordinating & overseeing Team Canada's targeted athletic strategy, Canada's Junior Academy, & managing the u16/17 Men's National Team. Through these roles, I worked hands-on with the athletes alongside the coaches in a player-development capacity, assisting with workouts, on-court/weight room training, tracking statistics/analytics, filming, editing, & analyzing training film for executive/team film sessions.

- Host of 24 Marketing/PR videos as spokesperson for News Minute Network’s corporate partners

- Conceptualized & executed 30+ marketing campaigns for Free For All Marketing.- Promoted to Lead Ambassador after setting corporate records in subscriptions/engagement.

Performed in roles on programs such as:- Suits, Degrassi, Saving Hope, The L.A. Complex, St Louis Bar & Grill Commercial, and more.

- Seasonal General Contractor from May–Sept 2007–2012- Led a team of laborers operating my own entrepreneurial general contracting venture.- Gross sales of $300,000 through landscaping, construction, demolition & renovation endeavors.

Primary contributor to Waterloo's "Hire Waterloo Campaign" of 2012.

- Engaged as a lead broadcaster for the top-rated show on this student run radio station.- Provided support to all areas of programming. (sourcing guests/creating ads for sponsors).- Lead creative research & idea generation to identify newsworthy story & show concepts.- Coordinated schedules w/ guests & crafted relevant scripts & talking points.- Followed strict production timelines while meeting broadcast benchmarks/ expectations.- Helmed an unprecedented 12-hour non-stop broadcast.- Working w/ administrative leadership to ensure compliance w/ rules & regulations.- Produced concurrent live video & audio stream.- Increased audience to becoming highest rated university broadcast in the tri-city area.

- Promoted to ‘Head Driving CTV Network Production Assistant’ for 4 national TV programs.- Participated in studio production. Involvement in camera ops/control room/floor direction.- Coordinated scheduling of guests, staff, & talent.- Operated craft services.

- Named ‘Partner of the Quarter’ on 5 occasions by Starbucks management.

As a licensed security officer I worked in corporate office buildings and high security financial institutions responsible for ensuring security, safety and emergency protocols were adhered to. Acted as a primary touch point for employee and customer service/inquiry. Responded to company alarms, medical emergencies, etc. Provided general surveillance and acted hand-in-glove with law enforcement when necessary.

I was accepted into and participated in this merit-based 110 hour instructional program which integrated theoretical and experiential learning of leadership and life management skills. As dictated by the curriculum, I explored my relationships with self and others and worked to build my sense of self-worth and community spirit through effective communication skills, self-coaching, challenge fitness skills, learn to learn skills, awareness training, performance enhancement skills, group dynamics, decision-making strategies, resource management and an appreciation of the environment and personal well-being. In this program, participants assume the roles of motivating coach, caring counsellor, effective communicator, contributing community member, team player, wilderness tripper, creative thinker and reflective learner. I graduated from with program, earning a Level-4 A grade (94%) in Leadership & Peer Support.