Sky (Seaung K.) Yi Email and Phone Number

• Developed business cases for new digital products and product enhancements to enable prioritization and justify investments into new and existing products • Successfully implemented digital service products in LG online stores- TV Installation Service- Dynamic Scheduling / Delivery Option Expansion• Developed Automatic Cancel and Return process >> The auto process covers over 50% of customer requests • Implemented enhanced Buying & Checkout process and resulted CCR lift 40% transaction

• Responsible for both E-Commerce and LG ThinQ Store (Mobile App) selling LG Genuine Parts and Accessories • Manage 2 teams for e-commerce marketing and digital content management • Develop and implement a subscription program and digital marketing strategy, integrating with SEM, PPC, Email, and Youtube - Achieved over 230% of 2020 KPI in Revenue - Year over Year Growth Rate in Service Subscription: 150% • Manage product sales data and provide in-depth analysis with insights & recommendations for business decision • Complete key projects: web accessibility, mobile app store set-up, Youtube channel development

• Operated Amazon seller account• Managed multiple accounts in B2B and B2C • Develop and executed E-commerce and online marketing strategy • Manage online vendors, (e.g. Amazon seller central, Google analytics)

• Provided competitor analysis and marketing strategy for new digital services and the strategy was recommended to global marketing strategy by the head office in France • Responsible for monitoring, evaluating, and analyzing market trends and activities to propose marketing and business development strategies in Oil & Gas and Chemical • Contributed to channel marketing: corporate website optimization, social media analysis

• Developed strategic business plan and contributed to win two mega EPC projects in 2015 and 2016- SWOT analysis- Responsible for North America market analysis: LTO and shale gas outlook and opportunities- Products analysis and prioritized target market: LNG, LPG, GTM, GTL, GTA, Liquefaction, Ethane Cracker, PDH, etc- Potential clients segmentation and analysis: IOC, International Operators, Off-takers, Developers, Investors, etc- Efficient cost structure recommendation and competitive billing rate analysis- Resource allocation analysis for key projects and proposals• Responsible for developing To-Be business plan in short term and long term• Led several internal workshops to provide objective, strategic insights and options by cooperating with top consulting companies, such as Boston Consulting Group and McKinsey & Company• Collected and analyzed performance data from Salesforce and SAP; synthesized trends and events into actionable insights; and provided recommendations that integrate the analysis into business plans

• Managed interactive campaigns for major Fortune 500 accounts in Google, Yahoo, Facebook, and YouTube • Identify critical trends, create online recommendations, and optimize marketing strategies for higher profit• Research, traffic of creative and the pulling /creation of clients performance reports utilizing industry leading tools (ex: MRI, Google Analytics, Nielsen, McKinsey, Omniture, Atlas, Point Logic and MediaMind)• Managed online marketing campaigns for Retail, Oil & Gas, and Finance industry• Worked closely with digital vendors on proposals and optimization• Analyzed and evaluated financial performance of digital campaigns • Engaged clients to understand the digital marketing algorithm and operational needs• Certified as Google Advertising Professional – SEM Specialist & Google Analyst

• Researched and recommended print options to the clients for best distribution strategies and investment decisions• Negotiated rates for media space with national and local vendors such as Wall Street Journal, New York Times, and Houston Chronicle• Managed local and national campaigns for the clients in the financial and retail industries

Sports Marketing (2004 – 2005)Defined a challenge of introducing big sports events, such as 2004 All-Star Game and Fan Fest of Major League Baseball hosted in Houston, Texas to targeting viewers in Korea. • Formed a team and recorded 2004 All Star Game with earned media credentials from MLB• Successfully introduced the event to sports fans in Korea by uploading the film on several Internet sites• Devised and implemented a business plan to meet the demand of Korean broadcasting companies• Contracted Munhwa Broadcasting Corporation, one of 3 major broadcasting companies in Korea, and completed several projects