Skye Robinson Email & Phone Number

Aurora, Co, Us

Responsible for leading the creation of tools, systems, processes,training and other items related to the execution of the Mr. Rooter strategic initiatives and visionfor Neighborly overall.

Melbourne, Florida, United States

Grew business while improving revenues by selling franchise locations and in-house services. Created marketing strategy, including social media, Pay Per Click (PPC), website design and development, webinars, press releases and public relations, trade shows, and event planning. Created successful long-form content, including white papers and manuals.• Improved revenue in current markets by 43% in less than 6 months.• Spearheaded a complete website redesign and revamp, dramatically improving SEO.• Increased inbound leads 16% through multiple process improvements.

Developed B2B and B2C content and marketing solutions, including lead generation, SEO, SEM, PPC, digital and social media marketing, and CRM management for an array of clients. Drove business success through innovative advertising, marketing, and public relations solutions to and strengthen bottom lines and increase revenues.• Spearheaded marketing automation and sales script creation, increasing lead closure from 15% to >75%.• Improved inbound leads for software developer. by 90% through social media, SEO, press releases, article marketing, back-linking, and direct advertising.• Increased Sofmen close ratio 56% via pipeline management, CRM tracking, and sales flow process automation.

Melbourne, Florida

Instrumental in growing organization from 5 corporately owned locations to over 33 franchise and corporately owned locations nationwide. I managed all aspects of the business as the company grew:• Strategic Planning: Implemented process automation to improve productivity & efficiency system-wide;• Marketing and PR: Created marketing materials, websites (WordPress), and public relations campaigns for recruiting prospective franchisees and selling services to fleet customers;• Communications: Authored operations manuals, created policies and procedures, communicated them to entire organization;• Operations Management: Directed and coached corporate staff, field workers and franchise owners;• Project Management: work with software development to produce proprietary CRM software, corporate websites, SharePoint; • Training and Development: Developed captivating training materials & delivered robust training;• P & L: Dissected P & Ls of profit centers and pinpointed opportunities for growth and improvement;• Team Leadership: set goals, created incentives and coached managers to achieve maximum profitability;• Business Development: Directed sales teams – both Franchise and B2B Fleet Customers using outbound (cold calling) and inbound (customer education) techniques for sales conversion.

Cape Coral, Florida, United States

Developed and launched traditional and digital marketing programs, including demand generating and lead nurturing campaigns, print, brochures and collateral materials, website design, webinars, email campaigns, trade show marketing, and technical writing and whitepapers.• Led full lifecycle B2B and B2C campaigns from conceptualization to completion.• Increased inbound leads 46% through article and social marketing, press releases, SEO, and direct advertising.

Fort Myers, Florida Area

Working at this small agency meant wearing many hats and being able to change them at the drop of one. Duties included conceptualizing advertising campaigns, designing and programming websites, generating leads, writing proposals, writing creative and technical material, setting up and implementing email campaigns, coordinating with print, web and other vendors, providing customer service and training, overseeing graphic and programming production, and more.Achievements: • By implementing a clear-cut sales path, I increased the company's close ratio from below 20% to over 80%, writing proposals and benefits-driven cover letters. • This initiative also increased the average dollar-per-sale from below $3,000 to over $10,000, with some sales over $50,000. • This increase directly resulted in increasing monthly revenues by 90%.I consistently worked directly with company principals and executives at high-profile local corporations to produce all forms of advertising and marketing materials.

Naples, Florida, United States

• Adapted from a peer-to-peer network through to Small Business Server, and finally to Windows 2003 Service with Exchange. • Supported multiple software platforms including “Raiser’s Edge” the vertical market software for Membership & Development and Accounting for non-profits, POS software for the gift store, and consignment store software.