Skye Scott Email & Phone Number

London, GB

London, England, GB

• Lead the global social media strategy with emphasis on audience growth and brand elevation.
• Launched Radley London’s TikTok account.
• Lead awareness driving paid campaigns across Meta and TikTok.
• Launched live streaming strategy, including managing influencers and talent.
• Create and plan 360 marketing campaigns.
• Drive digital innovation.

Clapham, GB

• Solely responsible for managing all social media channels, campaigns and influencer activity.
• Led social media strategy, planning and copywriting for all channels.
• Led influencer strategy and campaign planning in collaboration with PR agency,including gifting and paid partnerships.
• Concepted and developed social first content including images, IGTVs and Reels.
• Responsible for planning, pitching and implementing social media campaign ideas.
• Managed the social media budget and reports, ensuring KPIs are met.

GB

• Managed social channels and strategy in lieu of Social Media Manager.
• Led strategy for Menswear Instagram, Twitter, Pinterest and EU channels.
• Directed content creation and social media strategy for key campaigns.
• Managed rapidly changing communications throughout Covid-19 pandemic.
• Responsible for managing the social media budget.

London, England, GB

• Purple is a global PR and communications agency, specialising in luxury fashion, beauty and lifestyle brands. I created social media strategies and managed accounts for Villa Lena, Paul Edmonds, White City Place.
• Led social campaigns including Paul Edmonds BAFTA partnership, resulting in 1.5% increased following over the weekend and 78.5% increase in weekly reach.
• Directed Villa Lena on social media and content strategy, resulting in 2.78% average monthly follower growth and average monthly reach increase of 52.37%.
• Managed Purple PR channels and reports; increased engagement by 26% per month
• Advised and liaised with the founders and CEO on social media best practice.
• Deputised for the Digital Director and managed Digital Executive.

GB

• Promoted from Junior Social Media Executive. Managed the social media strategy for Menswear Instagram, EU & Australia markets, Twitter and blog strategy.
• Led content creation and strategy for key campaigns including T for Tall x Peter Crouch, The Art of Ping Pong, Hamburg store opening and Black Friday.
• Increased Instagram engagement by 20.82% and follower growth by 6.23%.
• Managed Global Twitter account, increasing average total engagements by 36%.
• Launched Spain social media channels, achieving 4k followers in the first month.
• Executed paid social strategy across UK, Europe, Middle East and Australia.

London, England, GB

• Promoted from Editorial Assistant (beauty) to create content and copy for all marketing communications across fashion, beauty and home.
• Created content and copy for the website, e-mail, social media and print.
• Managed the blog strategy, calendar and promotion on social media.
• Produced content for the 2017 Christmas social media campaign, which won Social Media Campaign of the Year at the World Retail Awards.

London, England, GB

• Volunteered to take on all beauty social media channels in lieu of social media team. Completed this role alongside my existing role as Junior Content Editor.
• Solely responsible for planning and executing all beauty social channels.
• Co-ordinated social and influencer campaigns for brand launches, including Urban Decay Naked Heat, Kat Von D Saint + Sinner and Armani You.
• Created video content with Dior, Benefit, Remington and Make Up For Ever.

London, England, GB

• After undertaking a year placement (July 2014 – July 2015), I was invited to return upon graduation.
• Responsible for planning and creating all digital beauty content on the website and blog.
• Deputised the Beauty Editor on Thursdays and Fridays.
• Achieved highest revenue of 2016 on single article: £112k and 8% conversion.
• Played a key part in the launch of Kat Von D: Debenhams’ best-selling beauty brand.

London, London, GB

• Assisted the Junior Fashion Editor on a studio shoot for the Christmas 2015 gift guide.
• Managed and coordinated the return of stock samples.
• Liaised with press office personnel to coordinate returns and call ins.

London, England, GB

• A 1 year placement within my degree.
• Responsible for all blog planning, content and copywriting.
• Copywriting for all marketing channels, including website, e-mail, blog and style edit.
• Supported the creative team on editorial photoshoots.

US

• Assisted the Junior Fashion Editor on a location fashion shoot for Town & Country Winter 2014.
• Managed couture, ready-to-wear and highstreet samples for two magazines simultaneously.
• Solely responsible for collecting and couriering several samples of high value and importance.
• Developed relationships with press office personnel.
• Responsible for training new interns.

Bsc (Hons) Fashion And Textiles Retailing With Industrial Experience

Introduction To Fashion Journalism, Journalism