Leadership: - Lead and manage a dynamic BI team responsible for reporting and researching, ensuring effective collaboration and innovative project design for successful outcomes aligned with organizational goal.- Revamp reporting processes with standardized procedures, improving operational efficiency, reducing report turnaround times, and enhancing data analysis through clear work scope.- Leverage the standardized procedures to enhance user experience by tailoring dashboards to meet unique needs, adept at uncovering unspoken implications and delivering desired insights while learning and adapting to user preferences. Mentoring:- Provided first time ever SEO training to all project managers, enhancing the organization’s digital marketing capabilities. - Collaborate cross-functionally to identify key reporting requirements and conducted team training to enhance data literacy across the organization.- Lead the strategic initiative to clarify the BI team’s capabilities and scope for the entire company, driving increased collaboration and utilization of BI resources. Data Governance: - Implement a comprehensive quality check process to ensure high-quality reports and standardize quality control methods for consistency and accuracy.- Revamp reporting processes with standardized procedures, improving operational efficiency, reducing report turnaround times, and enhancing data analysis through clear work scope.- Manage data-related servers, including Tableau, to ensure data accessibility, integrity, and security.Project Management: - Design and implement report initiatives, including A/B testing, customer journey analysis,user behavior study.- Maintain Google Analytics reporting with Google Tag Manager and UTM parameters for tracking marketing campaigns and channels. Machine Learning: - Within the research team, utilize machine learning tools such as clustering, regression, and forecasting, to extract valuable insights to inform projects and strategies.

Strategic Vision:-Demonstrated a consistent ability to envision the bigger picture, providing a strategic advantage in decision-making and problem-solving on both users experiences and technology side. - Executed end-to-end complex data migration in multiple environments ensured seamless transitions.- Produced comprehensive documentation throughout Alteryx design phases, including Visio diagrams and Mindmaps, to ensure valuable references for future projects and decision-making. - Employed forward-thinking mindset to predict future needs and proactively create Alteryx macros in preparation. ETL process: - Standardize data pipelines by designing and constructing a robust automated solution for data standardization and human-in-loop data processing.- Create multi-stage Alteryx workflow with App chaining to safeguard database write-ins and proactively send error reports for in-depth investigation.- Spearheaded the design, implementation, and automation of ETL processes within Alteryx, producing comprehensive documentation for future references. Communication & Alignment: - Collaborated effectively with developers to ensure accuracy and structural integrity in data schema. - Conveyed complex data into compelling value propositions for data team members, enhancing project comprehension and alignment. Math Modeling:- Applied math modeling (linear regression, sample t-test etc.) to provide Marketing Campaign insights.- Conducted research and perform sentiment analysis to evaluate potential markets and uncover valuable data-drive opportunities. Ad-hoc Abilities: - Developed an ad-hoc real-time Live Event Comment Board using RShiny within tight deadline, providing seamlessly executive feedback during the live event. - Uncovered a critical developer oversight the day before a campaign launch, swiftly creating a temporary ETL solution for damage control, effectively winning time for developers to implement a permanent fix and minimized the data loss.

Data Optimization & Empowerment: - Developed cost-efficient Rstudio solutions that reduced data processing automation costs down to zero. - Demonstrated proficiency in data structures, data mining, and data cleansing.- Provided data solutions, tools, and resources to empower data consumers to self-serve. - Detected and resolved data gaps while structuring data and establishing data feeds. - Developed KPIs within the business to track trends and assess overall business performance.Data Management: - Data Usage and Access Control: Manage data-related servers, including Tableau, to ensure data accessibility, integrity, and security. - Data Standards: Pioneered data team reporting protocols and initiated the BI team portfolio to showcase capabilities. - Data Stewardship: Continuously training and onboarding every analyst, ensuring ongoing proficiency.

Data Analysis and Visualization- Delivered business insights based on regional comparison and top-performing automotive dealerships. - Developed enduring business insights using SQL and Tableau, creating the report from scratch, which continues to be actively utilized today. - Utilized Power BI to visualize data, produce business insights, and discover anomalies based on in-store walk-in traffic. Marketing Strategy and Research:- Utilized Google Analytics and the Nielson dataset to conduct detailed research into customer lifestyle behavior, enabling decision-makers to gain a deeper, previously unattained understanding of customer insights. - Conducted market research to assess marketing potential, estimated data value for purchasing, and integrated marketing insights with data analysis results. Data Mining: - Achieved a substantial enhancement in data mining efficiency within the healthcare sector, resulting in a 66% reduction in data ingestion time and a twofold increase in usable data output. Customer Behavior Analysis:- Conducted in-depth analysis of user performance enhancement through the examination of pre and post-training results.- Monitored user interaction and provided insights reports, encompassing visit duration, areas of interest, and geographic location data.

On-Site Research: - Conducted on-site interviews and observed customer behavior abroad for two weeks, resulting in an independent 21-page report that provided managers with valuable insights into customer experiences, behaviors, and market dynamics. Quality Assurance:- Performed Quality Assurance on content tailored for the Asia Pacific African region, including 6 languages. Client Communication:- Served as a cultural and linguistic bridge between program stakeholders, playing a pivotal role as the on-site liaison connecting clients and the company. - Maintained open lines of communication with oversea clients, providing weekly updates on asset management and project progress, ensuring client satisfaction. Cross-Cultural Program Evaluation: - Enhanced product and hospitality training content with a focus on localizing it for the current market. - Conducted research to evaluate the relevance of program implementation for specific global regions, contributing to informed decision-making. Customer Feedback and Satisfaction Analysis: - Conducted a comprehensive analysis of pre and post-satisfaction surveys to assess customer feedback and gauge the impact of the Lincoln Date Night Promotion on customer satisfaction. - Utilized data analysis to correlate and map Survey Monkey metrics, informing future marketing and promotion strategies with valuable insights into customer preferences and behavior.