• Responded to and utilized cross-promotion in all inbound customer inquiries via phone, email, chat, and Google My Business• Generated customer invoices and processed payments using platforms like Shopify, Stripe, and QuickBooks Online• Developed content ideas and created compelling copy for social media posts• Captured images and videos of products and services for marketing purposes• Utilized AI tools to streamline and optimize copy-creation processes• Wrote and edited copy for marketing assets such as postcards, emails, web pages, flyers, and digital materials• Maintained and managed the Google My Business listing, including image uploads, responding to messages and reviews, and updating business information• Assisted in creating and scheduling email marketing campaigns using platforms like HubSpot and Mailchimp• Cultivated meaningful interactions and responses with followers across diverse social media channels including Facebook, Instagram, and Nextdoor

The Creative Services Writer is a member of the Creative Services team within Marketing Creative and Production Services and Lilly Marketing Studios.• Created new and evolved existing healthcare professional and consumer communication copy independently and in partnership with Marketing, Creative Services, and other colleagues• Developed content for tactics such as print ads, visual aids, direct mail, sales promotion, emails, banner ads, monographs, slide presentations, SOA content, social media content, writing for A/B testing, and other projects• Ensured that creative concepts are strategically and creatively on target and meet company brand standards • Performed quality checks of documents for agreement between in-text information and the source data as well as for internal consistency• Embraced and followed brand creative criteria while complying with applicable requirements as defined by the Lilly USA quality system

In my role, I cultivated Greenlight Collectibles’ brand by preparing licensing submissions & agreements, trade show planning, writing consumer content, and serving social media content to 170,000 engaged followers.● Lead coordinator for satisfying GreenLight license agreement requirements, managing artwork, packaging, and final product submissions● Acted as primary liaison between licensing agency and design team to ensure smooth product development and timely feedback resolution● Authored and distributed press releases for new licensing deals, product launches, and rebrands, driving company visibility● Organized and executed industry trade shows and company events, including collector events and team-building activities● Assisted in the planning and execution of social media and marketing campaigns, keeping current with industry trends

• Created digital content and curated the daily news in support of local journalism and online community engagement• Monitored wire services, press releases, etc. for material to create content for the website• Pitched story ideas and completed original reporting• Created multimedia and interactive content using video, still photography, Data Wrapper, StoryMap, Timeline, Juxtapose, Soundcite, and more.• Assisted with updates to Twitter, Facebook, and other social media sites throughout the day• Assisted with breaking news events

• Led and guided the Campus Citizen's staff of student writers and interns alongside the Campus editor, Nicole Reitz• Co-managed our social media accounts, including as Twitter, Youtube, Instagram, and Facebook• Pitched for and received funding for a new website• Co-created an updated brand guide• Maintained our former website through SEO and online advertising implementation, HTML updates, plugin installation, and troubleshooting WordPress issues• Hosted editing and story pitch meetings • Increased readership, student participation, and social media engagement across all platforms• Indiana Collegiate Press Association Spring 2021 Awards — Newspaper Division 1: 2nd Place for Best News Story and 3rd Place for Best In-Depth Story

• Edited and wrote pieces related to Indianapolis, media, art, and music to be published every week on The Campus Citizen's website.• Helped connect writers with local artists, concert venues, and events in Indianapolis.• Assigned pieces to interns and writers

Writer for the Department of Communications at IUPUI's Division of Undergraduate Education • Researched, compiled, and wrote assigned stories or content • Interviewed content owners and related parties as needed • Managed interactive content reviews with stakeholders, leadership, and others as needed • Posted and update contented to division websites using the university content management system • Managed assigned projects through documentation and versioning

• Communicated‌ ‌effectively‌ ‌to‌ ‌a‌ ‌group‌ ‌of‌ ‌50‌ ‌children‌ ‌and‌ ‌adults‌ ‌at‌ ‌one‌ ‌time.‌ ‌• Learned‌ ‌to‌ ‌identify‌ ‌problems‌ ‌and‌ ‌solutions.‌ ‌• Served‌ ‌food‌ ‌and‌ ‌drinks‌ ‌to‌ ‌a‌ ‌group‌ ‌of‌ ‌20‌ ‌children‌ ‌and‌ ‌adults‌ ‌at‌ ‌one‌ ‌time.‌ ‌• Trained‌ ‌and‌ ‌aided‌ ‌new‌ ‌staff‌ ‌members‌ ‌to‌ ‌learn‌ ‌the‌ ‌skills‌ ‌required‌ ‌for‌ ‌future‌ ‌success.‌ ‌• Promoted‌ ‌customer‌ ‌service‌