Skye Callan

Skye Callan Email and Phone Number

Growth Marketing Leader | Strategy, Content, Partner, ABM, Events & More @ Keebo
About Skye Callan

Strategic marketing professional focused on content marketing, lead generation and brand management across all channels.

Skye Callan's Current Company Details
Keebo

Keebo

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Growth Marketing Leader | Strategy, Content, Partner, ABM, Events & More
Skye Callan Work Experience Details
  • Keebo
    Vp Of Marketing
    Keebo Feb 2023 - Present
    Ann Arbor, Mi, Us
    Give data teams their time back, boost performance, and save money with fully automated data warehouse and analytics optimizations. Check out keebo.ai to get started!
  • Skyflow
    Head Of/Vp Growth Marketing
    Skyflow Oct 2020 - Jan 2023
    Palo Alto, California, Us
    First marketing hire, building marketing team and stack from the ground up. Owned department budget, global lead gen (including ABM and field marketing), content marketing (including SEO and website strategy), brand and design (including brand development, implementation, and refresh efforts), events program, partner marketing, social media, marketing operations, and agency relations. Developed multiple pipelines for sustained growth, driving high quality MQLs to more than 3x YoY for 2 years running.
  • Github
    Marketing
    Github Mar 2020 - Sep 2020
    San Francisco, Ca, Us
    Ensured successful integration of npm marketing after acquisition.
  • Npm, Inc.
    Senior Director Of Marketing
    Npm, Inc. Dec 2018 - Sep 2020
    Oakland, Ca, Us
    Led the marketing department for the world’s largest open source software repository. Duties included budget, brand, website and CRM management, product launches/go-to-market strategy, marketing operations, competitive analysis, SEM/SEO, email and social media marketing, webinars, PR and crises communications, sales enablement and more.
  • Self Employed
    Marketing Consultant
    Self Employed Jan 2013 - Dec 2018
    Asheville, Nc, Us
    Worked with organizations to develop and manage their marketing strategies and initiatives, websites, CRM and marketing automation efforts, product UI, SEM/SEO, social media, content marketing, events, brand, and more.Clients include: Build It Green, inQbrands, Mahindra GenZe, Yeahmobi, Women in Technology International (WITI), Yiftee, CKR Interactive, Spellbind Studios, HireCandy, Clean Slate Creative, Krizmo and agency clients.
  • The San Francisco Marathon
    Marketing Director
    The San Francisco Marathon 2018 - 2018
    San Francisco, Ca, Us
    Led marketing strategy and execution for The San Francisco Marathon, The Berkeley Half Marathon, and RUN365 Club & Training. Efforts include lead generation, brand management, social media, email marketing and CRM management, SEM, SEO, content strategy and development, website management, video and photography direction, management of design agencies, coordination with PR agency, and more.
  • Meetgeraldine
    Business Strategist
    Meetgeraldine 2015 - 2018
    Oakland, California, Us
    Worked with clients to identify pain points throughout their marketing funnel and sales cycle, and develop strategies to enable clients to create, manage and/or grow their brand and business successfully. Marketing strategy and content development, brand management, SEO/SEM, social media, and campaign optimization.
  • Ckr Interactive
    Marketing Director
    Ckr Interactive Apr 2008 - Jan 2013
    Campbell, Ca, Us
    Grew marketing department from ground up. Managed marketing, engineering, and product teams. Led all lead generation and brand management efforts for the agency via digital marketing (content marketing, social media, email, video, SEO, SEM) and offline marketing channels, advertising, public relations, events, and partner marketing. Provided marketing expertise for client projects as needed, and oversaw BAJobs.com, a local, San Francisco Bay Area job board.
  • Self Employed
    Marketing Consultant
    Self Employed Jul 2005 - Jun 2008
    Worked with organizations to manage and support their marketing efforts, including SEM/SEO, content marketing, email, print, PR, social media, website management, events, viral/guerrilla marketing, direct mail, and product UI design direction. Managed focus groups (recruitment, coordination, survey creation, interviewing, data analysis and reporting), surveys, online communities, and blogs. Companies included Hudson Entertainment (acquired by Konami), EatNation, Guerilla PR, and CASA.
  • The Lps Group
    Marketing Program Manager
    The Lps Group Jun 2006 - Oct 2007
    Us
    The LPS Group was a marketing communications firm that worked with clients such as Hewlett-Packard, Intel, and PG&E to manage their global marketing communications efforts, including partner marketing programs, special events, quality assurance, and customer service. Managed the partner marketing program and staff, including project management, program reporting and analysis, marketing collateral development, events, and overall program quality control. Worked with top-tier HP and Intel partners to manage joint marketing efforts. (Company no longer operating.)
  • Rides Associates, Inc. (Formerly Rides For Bay Area Commuters)
    Regional Promotions Manager
    Rides Associates, Inc. (Formerly Rides For Bay Area Commuters) Mar 2004 - Jul 2005
    Managed RIDES' regional marketing promotions for the 511.org program, including public presentations and events, development of marketing materials (collateral, newsletters, press releases, and website copy), advertising (Google AdWords and Yahoo! Overture, print, online and radio ads), and ongoing promotional contests. Responsible for campaign creation, tracking, analyzing, and reporting. Managed partner, community, agency, and internal relations. (Company no longer operating.)
  • Casa
    Program & Communications Manager
    Casa Dec 1999 - Mar 2004
    Oakland, California, Us
    Led all marketing and communications activities, including advertising campaigns (online, print, billboards, electronic marquees, radio ads, etc.), direct mail, press releases, newsletters, website design and content, as well as public, donor and volunteer events and relations. Managed marketing program budget and worked with parent CASA program to ensure national branding consistency. Grant proposal writing, including grant and program tracking, reporting and budgeting.

Skye Callan Skills

Marketing Communications Social Media Marketing Lead Generation Advertising Seo Marketing Strategy Direct Marketing Social Media Online Advertising Marketing Google Adwords Social Networking Email Marketing Marketing Management Public Relations Product Marketing Online Marketing Sem Google Analytics Digital Marketing Web Analytics Digital Strategy Product Management Brand Development Copywriting Mobile Marketing Integrated Marketing Affiliate Marketing Team Management Content Marketing Project Management Ppc Competitive Analysis Brand Awareness B2b Marketing Corporate Communications Market Planning Search Advertising Market Research Interactive Marketing Budget Management Demand Generation Start Ups Software As A Service Leadership Marketing Operations Marketing Automation Internal And External Communications Go To Market Strategy Blogging Press Releases Website Development Organic Search Viral Marketing Management Strategy

Skye Callan Education Details

  • New York Institute Of Technology
    New York Institute Of Technology
    Marketing
  • University Of California, Berkeley
    University Of California, Berkeley
    Interdisciplinary Studies Field (Isf) Major (Concentration In Anthropology: Folklore And Philosophy)
  • University Of California, Berkeley
    University Of California, Berkeley

Frequently Asked Questions about Skye Callan

What company does Skye Callan work for?

Skye Callan works for Keebo

What is Skye Callan's role at the current company?

Skye Callan's current role is Growth Marketing Leader | Strategy, Content, Partner, ABM, Events & More.

What is Skye Callan's email address?

Skye Callan's email address is sk****@****ail.com

What is Skye Callan's direct phone number?

Skye Callan's direct phone number is +151033*****

What schools did Skye Callan attend?

Skye Callan attended New York Institute Of Technology, University Of California, Berkeley, University Of California, Berkeley.

What are some of Skye Callan's interests?

Skye Callan has interest in Wellness, Volunteering, Emerging Technologies, Environment, Reading, Music, Painting, Running, San Jose Sharks, Spending Time With My Kids.

What skills is Skye Callan known for?

Skye Callan has skills like Marketing Communications, Social Media Marketing, Lead Generation, Advertising, Seo, Marketing Strategy, Direct Marketing, Social Media, Online Advertising, Marketing, Google Adwords, Social Networking.

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