Skye Patton Email & Phone Number

New York, New York, United States

New York, New York, United States

My role as the Creative Strategist College Associate involved numerous tasks. Daily tasks included internal and external research, where I combed Live Nation's internal insights reports to generate a deeper understanding of target audiences, categories, and clients. I also conducted 1-day turnaround research where I scoured the internet for relevant data.

Boston, Massachusetts, United States

As the VP of Strategy at AdLab, I managed 15 accounts and oversaw the department which included 30 strategists and 3 directors of strategy. I prepared weekly department breakouts where I gave lessons on strategy, such as brand immersion with the creative department, brand auditing, creative brief drafting, conducting research, and producing a thorough and.

Boston, Massachusetts, United States

My position as the Director of Strategy at AdLab offered the opportunity to gain real experience supervising strategists at an advertising agency. I managed 10 strategists who produced deliverables such as creative briefs and research reports to clients such as SiriusXM, Bose Automotive, and WBUR. As a director, I provided feedback on deliverables about.

Chestnut Hill, Massachusetts, United States

My time at D50 Media had me immersed in the various responsibilities of marketing for the law firm, Sokolove Law. I gained experience in these marketing channels: SEO, Social, PPC, Design, Content, and TV Media Planning. I worked with skilled mentors for each marketing channel to understand the complexities of marketing and the importance of communication.

Boston, Massachusetts, United States

As a strategist at AdLab, I provided exceptional deliverables for Carpet One Floor & Home on behalf of CommCreative. By analyzing the 5 Cs surrounding the client—Company, Competitors, Customers, Collaborators, and Context—I developed a creative brief that guided my team in creating Meta content for the client.During this time, I conducted five interviews.

Boston, Massachusetts, United States

As part of Charcoal Magazine, my role focused on increasing brand presence through strategic website management while building a community around an organization dedicated to uplifting marginalized voices.I successfully managed a team of 20 copywriters, editors, and one manager to publish weekly content for the Charcoal Magazine blog. I conducted on-site.

Boston, Massachusetts, United States

I consistently produced weekly blog content to ensure the ongoing engagement and growth of the Charcoal Magazine blog. My work included crafting personal essays, conducting interviews with artists, and generating creative writing pieces, all aimed at uplifting people of color and fostering community through published content.I developed content ideas and.

Boston, Massachusetts, United States

I lead the creative direction for Charcoal Magazine's Instagram page, orchestrating marketing campaigns to amplify our mission of uplifting marginalized voices. I spearheaded the rebranding of our Instagram feed and launched our TikTok page, expanding our social media presence. Our team has also ventured into guerrilla marketing to enhance engagement both.

Chicago, Illinois, United States

Researched information related to the target audience for ideation. Then designed and strategized captioning on posts tailored to various social media platforms. Formulated a Google Ad plan from a Google Ad Campaign of my choice using the Google Ad Grants.

Boston, Massachusetts, United States

AdClub is a student run advertising agency club that works with real world clients. I have written creative briefs for two clients in one semester, and have provided additional research they requested such as a competitor audit and research on paid Instagram and Facebook advertisements.

Boston, Massachusetts, United States

Supervised gathering areas at Boston University to make sure students and staff were practicing COVID-19 safety precautions.