I was responsible for ensuring smooth operations and effective communications across a multi-site, non-profit early education organisation. As well as supporting vital functions including payroll and accounts payable/receivable, I crafted comprehensive communication strategies, managed social media platforms and curated engaging website content. I actively engaged with various stakeholders, fostering strong relationships with the management committee, business partners, dedicated staff, and valued clients.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Conducted a recruitment campaign via social media, resulting in more than 30 qualified candidates and easing critical staff shortages across the organisation.• Improved efficiency within the administrative unit and early education centres by implementing automated processes around accounting, booking, enrolment and reporting functions.• Led a refresh of the organisation’s website, enhancing user experience, functionality and visual appeal.

In addition to the duties of Marketing Manager, I was responsible for the optimal performance and profitability of revenue-generating areas of the organisation, including venue hire and retail operations. I led front of house and event teams in creating exceptional experiences for visitors and provided support to the Executive Director in managing operational requirements, enhancing overall efficiency and effectiveness.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Fostered a collaborative and high-performing team of 12, including the Visitor Services Coordinator, Marketing Coordinator, and casual front-of-house/event staff, ensuring exceptional service delivery through comprehensive onboarding, training and team management.• Successfully orchestrated large-scale events through effective communication with technical staff and external contractors, showcasing an unwavering commitment to creating extraordinary experiences for visitors.• Exceeded venue hire client expectations, including ACT and Federal Governments, non-profits, schools, and culturally/linguistically diverse community groups, through meticulous attention to detail and personalised service.• Generated over $100,000 in revenue through successful venue hire initiatives, driving financial growth and overall organisational success.• Oversaw the curation of captivating in-centre and online shopping experiences for visitors, mentoring staff in retail processes, inventory management, visual merchandising and sales analysis.• Achieved significant annual savings of $40,000 through strategic review and modification of commercial cleaning arrangements.

I significantly elevated the marketing practices of a non-profit multi-arts centre, expanding the team to include a Marketing Coordinator and driving remarkable organisational growth. With expertise in graphic design, digital marketing, and strategic communications, I devised engaging strategies, fostering exceptional visitor experiences and strategic partnerships, establishing the organisation as a high-performing standout among peers.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Drove increased visitation through strategic graphic design, content creation, and integrated communication strategies, including successful implementation of refreshed logo and branding for enhanced approachability and broader audience appeal.• Drove over 60% growth in social media followers and 92% increase in website users, resulting in substantial increases in workshop enrolments. Implemented impactful email marketing campaigns, achieving 75% mailing list growth, sevenfold increase in email communication, and exceptional open rate of over 40%, double the national industry average.• Led the strategic establishment of a community partnership with Region Media Group, significantly expanding the organisation's reach in the Canberra region and engaging a broader audience.• Contributed to the development of a highly effective philanthropic Patron's Program and crafted frameworks for strategic partnerships with local businesses, fostering mutually beneficial collaborations and significantly reducing operational expenses.• Implemented ticketing, venue management, and ecommerce systems, and a commercial-grade printer. These advancements enabled organisational self-sufficiency and agility, heightened operational efficiency and exceptional visitor engagement.

I was responsible for developing and implementing comprehensive marketing strategies for six diverse retail, event, and lifestyle brands. Through my proficiency in social media management, content creation, graphic design, and copywriting, I played a pivotal role in elevating the visibility and success of these brands.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Managed and grew a portfolio of 39 social media accounts across Facebook, Instagram, Twitter, and Snapchat, resulting in a 16% increase in Instagram followers, 10% increase in Facebook followers, and 9% increase in Twitter followers.• Created compelling content for web and social channels, driving brand awareness and achieving a 139% increase in website sessions referred from social media.• Designed captivating visuals and crafted persuasive copy for advertising campaigns, leading to a remarkable 771% increase in ticketing click-through rate from social media platforms.• Nurtured business development opportunities, managed budgets, and conducted data analysis, providing valuable insights for optimising campaigns and maximising results.

Planning and delivery of large national business-to-consumer exhibition.Responsibilities:- Graphic design, copywriting and content creation for web, social, email and print- Executive assistance with floor plans, schedules, travel arrangements, marketing and media releases- Extensive stakeholder liaison with exhibitors, suppliers, contractors and performers- Recruitment, rostering and supervision of up to 40 casual and volunteer staff- Management of ticketing system and CRM database Achievements:- Delivered five events across Australia attended by 100,000+ people, grossing over $3 million in ticket sales- Implemented new pricing structure that increased average ticket spend by 51% (an extra $13 per customer)- Improved website user experience and increased visitors by 20,000+

Management of store operations and staff to ensure maximum efficiency and profitability.Responsibilities:- Training, rostering and supervision of up to four casual staff- Ordering and stock management within assigned budgets- Liaising with vendors and attending B2B trade shows- Production and analysis of KPI and sales reportsAchievements:- Doubled revenue from clothing and lingerie sales and increased personal product sale profits by 6.4%- Instrumental in initiating store renovation that tripled floor space and created a brighter, more welcoming experience for customers

Providing customer service and retail support functions.Responsibilities:- Sales and customer service- Visual merchandising, restocking- Cash handling, banking- Open/close duties, unsupervised shifts