- Spearheaded the establishment of a new Paid Search department and led a team managing Paid Social and Paid Search accounts.- Managed over 30 clients, including top mortgage companies like Loan Depot, Fairway, and Caliber.- Achieved a 35% reduction in average CPL, showcasing my ability to drive cost efficiencies and optimize campaign performance.- Crafted comprehensive funnel strategies and implemented paid search strategies to enhance client visibility and conversion rates.-… Show more - Spearheaded the establishment of a new Paid Search department and led a team managing Paid Social and Paid Search accounts.- Managed over 30 clients, including top mortgage companies like Loan Depot, Fairway, and Caliber.- Achieved a 35% reduction in average CPL, showcasing my ability to drive cost efficiencies and optimize campaign performance.- Crafted comprehensive funnel strategies and implemented paid search strategies to enhance client visibility and conversion rates.- Played a pivotal role in the development and execution of high-profile projects, ensuring client success and surpassing expectations. Show less

- Led strategic initiatives to generate leads for mini photo shoots through Paid Social channels.- Developed a new and robust Paid Social strategy, resulting in the generation of hundreds of leads.- Oversaw the creation of ad funnels, crafted paid social strategies, and managed the account setup. - Played a pivotal role in optimizing campaign performance and achieving tangible business outcomes.

- Key contributor for optimizations and strategy for Paid Search accounts, managing hundreds of accounts for Statefarm and Nationwide agents.- Achieved a 20% reduction in average CPL, demonstrating expertise in driving cost efficiencies and optimizing campaign performance.