Skye Tilson Email & Phone Number

Amissville, Va, Us

Washington Dc-Baltimore Area

At The Trust, we work to support NFL Players by providing them with the resources they need to compete and win at the next season of life. Responsibilities include: • Overseeing the strategy, development and execution of The Trust, business and external content.• Assisting in setting the organization’s digital strategy for player/membership program initiatives.• Increasing our engagement with our members by developing highly innovative and interactive digital marketing campaigns.• Create human centered design-led approaches to digital and communication strategies• Collaborating with several internal teams and The Trust’s Partners to create engaging content marketing across digital properties, while consistently maintaining standards and guidelines for The Trust’s branding system.• Collaborating with several external partners, including vendors, agencies and strategic partners to maximize the reach and impact of our communications.• Providing clear, high-impact communication, staying ahead of a complex schedule, and maintaining cutting-edge knowledge of the online content space, and the quickly-evolving social and mobile ecosystems.• Planning and executing creative marketing for service and program initiatives across owned channels (includes web, mobile and app), display advertising, online video, social content and search marketing.• Reporting performance of all digital marketing campaigns and assessing against goals (ROI and OKRs).• Identifying trends and insights, and optimize campaigns in mobile, web, and other channels to better connect with the membership.• Brainstorming new and creative growth strategies and campaign ideas to elevate brand awareness and engagement.• Creating and executing test plans against key business goals such as engagement and participation, including thorough analysis of user flows and experiences.• Evaluating and testing emerging technologies.

Riverside, California (Remote Maryland)

Responsibilities:-Lead all activities to create and manage promotional materials and products designed to promote awareness of the department to the general public.-Create, design, produce and distribute all publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc.-Lead social media and digital marketing efforts for all of UC Riverside Athletics.-Oversee game-day marketing and game operations staff, write game scripts, coordinate with conference and corporate partners with regards to in-game promotional activities.-Researches, analyzes, monitors and evaluate all marketing efforts for effectiveness, reporting results to appropriate administration.-Manage UC Riverside Marketing budget on all marketing spends.-Manage and direct all of UC Riverside External Staff members.-Create efficient processes and procedures for external staff.-Create and manage content calendar for entire external team on all events, games, and promotional content.-Develop and implement in-game promotions, direct game operation functions as they pertain to marketing including, PA content, corporate partner fulfillment, message board, music/band/DJ coordination and spirit squads.

UNISWAG is the Nationally Recognized go-to source for any and all news on athletic uniforms and equipment, reaching over 1 billion impressions across all platforms. Responsibilities and Achievements• Market UNISWAG to establish a recognizable brand name• Work with a variety of companies ranging from startup businesses to nationally recognized to promote and market• Market the exposure of equipment and uniforms for Universities to promote to potential recruits• Create and manage www.uniswag.com• Manage all social media accounts for @UNISWAG, including: Twitter, Instagram, Facebook, YouTube Channel, and Pinterest• Conduct face-to-face and phone consultations with businesses to improve brand recognition and exposure • Coordinate all travel for UNISWAG for on-campus visits and special eventsUNISWAG AWARDS• UNISWAG Uniform of the Week Award- Given to the team that has the best uniform each week during the NCAA Football Season.• UNISWAG Uniform of the Year Award- Given to the best overall NCAA Football uniform worn during the entire season.• UNISWAG Sub-Awards include: Helmet of the Year, Throwback Uniform of the Year, Military Apperciation Uniform of the Year, FCS Uniform of the Year• UNISWAG Lacrosse Uniform of the Year Award- Given to the best overall NCAA Lacrosse uniform worn during the entire season.• UNISWAG Basketball Uniform of the Year Award- Given to the best overall NCAA Basketball uniform worn during the entire season.

Los Angeles

Responsibilities:• Implement and mange social media and content for over 23 sports.• Create engaging content for all teams to drive fan engagement and create a connection from team to fan.• Create and maintain a brand identity for UCLA Athletics.• Growth of social media following and engagement increasing exponentially each quarter.• Work with sponsors and marketing to create content to drive awareness for events and partners.• Lead rebrand with new apparel sponsor (Under Armour) to highlight partnership and launch of new gear.• Recruit, hire and train social media and content team.Accomplishments:• Grew UCLA Basketball social following by 180% in 1 year• Created a brand for UCLA on social media• Created and launched a rebrand from adidas to Under Armour as our apparel and uniform provider• Growth on all platforms in followers and engagement each month• Received the University Star Award for leading the content team during a complete rebrand with Under Armour Apparel.

Berkeley, California

Responsibilities: • Develop and execute a social media plan to promote the Cal Athletics brand across all channels that integrate with overall strategic marketing and communications plans of the Athletic Department.• Consistently optimize strategy to increase customer and community engagement.• Research, analyze, monitor, and evaluate social media marketing for effectiveness.• Maintain a comprehensive social media editorial calendar in order to proactively produce content appropriate with Cal’s teams and infrastructure. Coordinate cross-functional efforts with internal and campus community partners.• Hire and manage social media team• Work with the Associate Athletic Director, Strategic Communications and Director, Marketing to conduct social media training sessions for coaches, student-athletes, and staff.

Indianapolis, Indiana

Manage social media for all of USA Football's social media channels and programs.Responsibilities and Achievements• Manage USA Football, U.S. National Team, USA Football 7on7, and NFL FLAG social media platforms• Liaison for the Content Team with all other departments to create social media assets that support various campaigns• Manage Video and Graphic Team to create all content for social media• Create and implement policies and procedures for the voice and tone of social media for USA Football’s new brand• Hire and manage social media team• Manage and report budgets for social media and travel

Nashville, Tennessee

Primary responsibility is to generate ticket revenue in the areas of PSLs, season tickets, partial plans, and groups through outbound sales campaigns.Responsibilities and Achievement • Founding member of the Ticket Sales Staff with the Titans• Made a required minimum of 70 outbound sales calls each day with the goal of maximizing ticket revenue to meet the established sales objectives• Deliberated and implemented new ways to promote the ticket sales for the team• Structured solicitation through outbound calls and face-to-face appointments• Documented all customer communication in Archtics• Assisted at games and other special events with the intent to cultivate new sales and ticket holdersSpecial Projects • Troubleshoot possible issues and scenarios that may occur during Learning Lab• Project Leader for our Youth Football Fundraiser event every year