Skylar Lockard Email & Phone Number

Richmond, VA, US

Hampton, Virginia, United States

Richmond, Virginia, United States

• Supported over 30 entrepreneurs with various permits or licensing needs such asregistering a business, obtaining building permits, applying for ABC licenses, and a variety of specialized permissions
• Adapted a brick-and-mortar client’s online store during COVID-19 to enable curbside procedures that resulted in record-breaking revenue months
• Work directly with clients to build or improve operational standards, employee handbooks, and safety guidelines
• Develop innovatively and cost-effective multi-channel content and marketing editorialcalendars to increase sales, and attract new customers
• Track and report marketing activities with analytical tools to ensure efforts are effectiveand efficient
• Teach clients how to navigate technical tools such as marketing software, governmentapplication portals, and Google Suite

Richmond, Virginia Area

• Assisting North America Field Marketing team on execution of strategy and process for online and in-person event marketing including workshops, tradeshows, and webinars
• Delivered an abundance of qualified leads that resulted in $3+ million software sales byimproving targeting and procedures of workshop sales funnels
• Creating and maintaining event budgets, work back schedules, internal tracking spreadsheets and event overview documents
• Working with AvePoint corporate channel marketing team on marketing campaigns, event design, content creation and partner go-to-market materials
• Creating, proofreading and executing event marketing email campaigns
• Helping with event communications including website copy, newsletters, ads, and media

Richmond, Virginia Area

• Spearheaded the transition of 600+ pieces of packaging to FDA-compliant format sixmonths ahead of the mandated deadline
• Planned allocation marketing budget to strategically schedule print advertising in Convenience Store Industry publications
• Directed sections of weekly cross-functional team conference calls leading up to each event, solving logistical issues and coordinating preparation with up to 25 individuals from multiple divisions
• Collaborated with the director, manufacturing, print vendors and graphics designers to issue proposals (RFPs and RFIs)
• Established and built successful partnerships with vendors, hotels, research facilities, production services companies and industry publication account representatives.
• Designed questionnaires, discussion guides, observation logs, and reported results to marketing and product development team

Downtown Richmond, VA

• Composed and prepared routine correspondence for the approval and signature of senior managers
• Executed internal and external events, including trade shows, conferences, consumer research and parties
• Created content for industry publications, sales presentations, corporate website and sales materials
• Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact lists, deadlines, and budgets
• Developed and curated four product launch kits that were distributed to 600+ Sales team, internal cross-functional departments and vendors

• Provided support for Director and Department heads in managing staff and policies
• Recruited, interviewed and mentored new employees
• Monitored daily operations of facility and two satellite facilities

VCU Monroe Campus

• Supervised all department functions for team of ten or more employees
• Served as central point of contact for outside contractors, vendors and visitors needing to gain access to the building

• Managed quality communication, customer support and program information for patrons
• Communicated all program needs or issues to appropriate supervisors
• Handled guest complaints, maintaining a positive experience for all patrons