Assistant role Assisted GM in handling external public relations, including events planning, relationships coordination with government, regulatory agencies, social organization and important clients Assisted GM in developing operations policies and processes for new products in order to achieve operational efficiencies and effectiveness Assisted GM in developing and cultivating key projects of the company, while solving various issues in the process of the projects and monitoring their execution Marketing Strategy & Plan Defined STP & marketing Mix, created and executed marketing plans in line with marketing strategy for local and overseas market Cooperated with other departments to ensure proper implementation of agreed action plans Analyzed plan against actual results and determine reasons for deviations proposed updates to the action plans in order to achieve the targeted objectivesMarket DevelopmentInitiated and managed the activities for the purpose of analyzing market development, consumption trends, the competitive scenario, and in order to identify new opportunities and anticipate new trends Managed, droved, supported and co-coordinated all bids, analyzed competitors to develop winning strategies Directed marketing team to actively market and promoted the business through a variety of platforms；Client Handling Understood customer behavior, needs trend patterns, thought conceptually and solved business problems presented by the client to achieve customer satisfactionEnsured effective communication in the negotiation and meetings with international clients, and maintained strong relationships with them as well as partnersFormulated personalized solution for key customers to cultivate customer loyaltyBudget Management Monitoring economic performance both from a global and local perspective Manage project budget and ensure project profitability