The BECA Playbook is a two-year program that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook propels the careers of participants through curated learning experiences led by our BECA members, iconic Black leaders from the world’s most influential companies.

Leads the strategic media planning of Kohl’s Media Network (KMN) digital advertising offerings embedded in Kohl’s strategic goals to drive company growth while improving campaign effectiveness across Social, Display, OLV, CTV, and Streaming Audio

Pioneered Procter & Gamble’s first corporate initiatives team at Dentsu. Developed strategy for cross-platform media campaigns based on client briefs, budgets, and specific client goals for P&G’s DE&I, LGBTQIA+, and college recruiting campaigns across TV, OTT, Social Media, Programmatic, Print, and Streaming Audio

• Negotiated, managed and oversaw campaign delivery of eight-figure budgets for the largest global advertiser, Procter & Gamble, across Online Video (OLV), Over the Top Devices (OTT), Video On Demand platforms (VOD), and linear television networks • Developed relationships and effectively communicated with various media publishers, television networks, client stakeholders, internal strategy teams, and ad serving partners to ensure campaign expectations were exceeded• Weekly tasks included ad-hoc problem solving, negotiating contracts, shifting budgets, monitoring KPI callouts, solving traffic/logistical issues, and securing added value for clients• Built digital video campaigns using Prisma, Innovid, and Nielsen while simultaneously compiling creative assets, tags, and URL links in a timely manner to ensure all cross functional partners have the necessary resources to run campaigns successfully

• Consistently over-delivered Proctor & Gamble quarterly GRP goals by drawing insights on the performance of ad variations on multiple channels to inform media strategy• Directly impacted Proctor & Gamble shave care, family care, and haircare sales through the maintenance and interpretation of multi-million dollar client media schedules• Created and maintained an online video presence for Proctor & Gamble through planning, daily reporting, and campaign optimization via cross-functional collaboration and impression tracking analysis• Worked across Prime, Daytime, Late Night, News, Hispanic, and OTT/OLV dayparts

Committed 30+ hours of training per week while managing full course load and extracurricular activities. Demonstrated leadership, discipline, team work, and time management on a daily basis. Career Highlights:• Played in every game throughout the 4-year college career• Second highest recorded caused-turnovers in program history upon graduation• Placed top 5 in program history for ground balls and draw controls• Ranked 8th in the Big East Conference and 68th nationally for caused turnovers per game

• Responsibilities included assisting with day-to-day account maintenance tasks such as trafficking requests, analyzing competitive research to inform strategic planning and implementation, and attending and participating in both client and internal meetings• Dissected, summarized, and tailored monthly media articles to clients according to current client needs and objectives• Reviewed a Women’s Forum article for proof reading, brand message, and cohesiveness to be sent back to the client• Used Nielsen Ad Intel to create a competitive run for Barret Jackson and Bob Evans. Included formatting/pivoting raw data in Excel and creating charts for the media mix spend of competitors, quarterly and weekly GRP analyses, brand-level spend by month, national TV unit mix, and then creating higher-level pie charts to effectively communicate data and findings• Built consumer targets using Clear Decisions, interpreted the data, and presented it in an easily digestible manner to properly understand the habits and feelings of the consumers of our client’s product• Worked closely with a group of six other interns to see through a media plan from inception to research and development, presentation creation, and presentation

Nine Naturals is an all-natural body care company whose mission is to make beauty simple, smart and safe for moms and moms-to-be. We craft our products to give you the amazing results moms love using only natural and organic ingredients. Highlights:• Increased Instagram followers by 37.2% within a 5-month period by proposing and helping execute sales promotions through social media channels such as Facebook and Instagram• Increased weekly email open rates by 3.7% and click rates by 5.5% within a three-month period to 12,000+ subscribers through the redesign, optimization, and A/B testing of Mailchimp email automationsDuties and responsibilities include:• Proposed and helped execute sales promotions through social media channels such as Facebook and Instagram• Assisted in partnership on cross-promotional sales tactics, such as e-commerce bundles to leverage brand synergies and social media-exclusive giveaways to measure performance of individual channels, and targeted events to directly engage with local community• Responsible for planning and posting Instagram posts and engaging with followers to increase conversion rates• Created and scheduled Facebook posts and set advertising using Power Editor weekly• Assisted in the analysis of Instagram and Facebook performance metrics• Aided in the development of the weekly email newsletters to 12,000+ subscribers using Mailchimp• Assisted in content development of a high-quality blog in both scientific and lifestyle tones to create a close-knit online community and increase website SEO/SEM• Assisted in the reformatting and optimization of Mailchimp automations

Founded in 1923, Novo Nordisk is a Danish multinational pharmaceutical company that is a world leader in Diabetes care. Novo Nordisk is also actively involved with Hemophilia, Growth Hormone Therapy and Hormone Replacement Therapy.Responsibilities and duties included: • Consistently updating reports to be submitted, facilitating weekly meetings, providing overall assistance with the auditing of field sales representatives, and meeting with sub-committees for the Legacy Project• Leadership role in a large cross-functional team to create a community service project to the Boys & Girls Club in Trenton, NJ. Designed project strategy, managed $1000 budget, and organized the donation of 200 backpacks filled with school supplies to be donated to the club• Conducted a final draft review for the Field Force Monitoring Program through copy-editing, draft comparison, and demonstrated attention to detail to make necessary changes for final submission• Maximized search efficiency in the Year 4 Quarter 4 custodian selection by cross-referencing the document with previous years to identify and remove duplicate custodians• Completed the pull and organization of Year 4 Quarter 4 grants within Excel. Identified the selected grants, aligned grant information within different sheets, and simplified the document for easier navigation • Created the ability to request records from 200+ field sales employees. Input and organized additional field sales employee information to be reviewed per the Corporate Integrity Agreement• Demonstrated and recognized ability to meet deadlines as well as multi-task to provide solutions to multiple stakeholders

Throughout the Summer Undergraduate Internship Program, Novo Nordisk utilizes practice hands-on project management, various trainings in IDP, cLEAN, My Novo Nordisk, as well as unique perspectives from Keynote speakers in order to build these future leaders and support them with countless resources during their development.Responsibilities and duties included: • Facilitating meetings to gain feedback on homepage updates and attending strategy development and planning workshops on a daily basis• Lead a team for a project to revise and update department home page. Developed content, coordinated and facilitated meetings, ensured timely receipt of deliverables, worked with team members to review and approve verbiage and design• Leadership role in a large cross-functional team to create a community service project. Designed project strategy, managed $1500 budget, and event planned for community service• Facilitated strategy development and planning workshops. Designed agenda, led discussions, prepared summary documents for the team, and developed strategy maps• Facilitated process improvement workshops. Worked with teams to map out current processes and identify areas for improvement• Designed decision tree using Visio and frequently worked with PowerPoint and Excel to effectively relay information in presentations