Zhaocan (Skylar) Li Email & Phone Number

Geneva, Switzerland

- Social Media Lead at the International Trade Centre, the joint agency of the UN and the WTO.- Lead social strategy for the organization with the goal to engage with our digital communities, and reach new audiences on small business issues.- Manage and lead ITC's social media with a social-first approach to our communications and advocacy work.- Advise on external communications to compliment the organization's work on small business competitiveness.- Collaborate with sections across ITC to streamline its digital presence across platforms and strengthen its communication effectiveness.- Monitor and benchmark ITC’s social media performance, and analyze key performance indicators to support the continuous improvement of ITC’s social media.

Geneva, Canton Of Geneva, Switzerland

- Assist in planning and executing campaigns to raise awareness of ITC and its mandate through social media, events and other communications channels.- Work with sections across ITC to develop content for editorial, purposes (text, photos, illustration and video).- Monitor and benchmark ITC’s social media performance, and capture and analyze appropriate social data/metrics, insights and best practices to support continuous improvement of ITC’s social media.

Geneva Area, Switzerland

1. Strategic partnership outreach.2. Website building and CRM implementation.3. Public communication campaigns.4. Internal & external communication.5. Project management and coordination.- Developed a communication strategy for the Office in the framework of UN75 Campaign launched by UNSG.- Implemented UNESCO's first online CRM system.- Prepare in-depth reports/memos on current international affairs.

Geneva Area, Switzerland

1. Attending various meetings held by UN organizations, agencies, programs, and Permanent Missions of Member States based in Geneva and, preparing written reports on the outcomes of those meetings.2. Writing for the Office's website.3. Managing the Office's Twitter account.4. Undertaking research and analysis on education, culture and science-related topics.5. Responsible for the Office's graphic design and photoshoot.

Greater Boston Area

Writing, editing, and proofreading news articles for Sina Finance and Tech. Producing and making promotional videos for its documentary series.

Boston

I mentored Boston University students to improve their different styles of writing and helped hone their voice and skill sets. My daily duties involved interacting with students in 30-minute sessions to identify their strengths and weaknesses in writing, followed by giving suggestions made accordingly. I contributed my ESL experience to non-native English speakers for better cultural transitioning. I led classes to engage students in group discussions on their writing assignments.

Haikou, Hainan, China

My main responsibilities involved proofreading and editing the office’s publication - Haikou Guide. I managed the daily communication - e-mails, phone calls and drafting letters - between the office and other municipal governments around the world.During local and international conferences, I trained volunteers and assisted the director in supervision. I was the liaison between the office and international attendees regarding logistics and communication requests.• I co-hosted the evening gala for United Cities and Local Governments (UCLG).• I helped the office produce a City Brochure promoting Haikou.

Boao, Hainan, China

I coordinated the Chinese media and the foreign media during the forums. My duties involved scheduling itinerary for journalists and navigating the venue to ensure each event is covered.I pitched and drafted press releases for the Haikou Foreign Affairs Office. I worked between Hainan Provincial Government and international journalists from America, Italy, Peru and Qatar to facilitate clearance issues and last-minute urgent requests.

Haikou, Hainan

I anchored English news program - Haikou Weekly - on TV. My daily tasks consisted of proofreading news stories, and writing about Haikou’s city development.I recorded voice-over for the program and edited them in Adobe Audition. I translated news from other Chinese programs to English for the chief editor.

Master'S Degree, Mass Communication/Journalism, 3.54

Activities and Societies: Dean's List, Global Immersion Program Leader, Writing Center Instructor. Merit-based scholarship, enrolled.

Bachelor'S Degree, Applied English, Gpa: 3.48

Activities and Societies: Dean's List, Merit-based scholarship, university broadcast station, public speaking team.

Certificate, Public Speaking And Debate., A

An awarded exchange program organized by the Foreign Langauge Teaching and Research Press (China) for students who have won the 1st place.