Head Of Marketing
Enlightened Equipment
Winona, Mn
Enlightened Equipment is a Minnesota-based company specializing in handmade, ultra lightweight backpacking quilts, hammock underquilts, and outdoor gear ideal for the demands of long distance backpacking, bikepacking, paddling, wilderness packrafting, mountaineering, and backcountry hunting.My primary role is creating and managing digital content for all online platforms. Enlightened Equipment is an online based company and I am heavily involved in the visual nature of our web presence and increasing the awareness of our brand. This includes social media management, product photography, web content, brand development, project management, advertising strategies, and marketing events. - Develops and implements digital content for company website, social media, and other online platforms.- Executes studio product photography for online products and advertising content.- Outdoor lifestyle product photography and videography. - Leads the creative process for instructional and informational based videos used for educating customers about products. - Schedules and performs on-camera interviews.- Executes graphic design and content writing needs for web and video projects.- Writes product descriptions and product support page articles.- Assists in the management of backend website systems.- Ensures all marketing content and communication adheres to implemented branding goals.- Builds and manages social media and PR communications strategies on multiple platforms.- Creates and manages advertisements on Facebook, Google, and other web platforms.- Grows and manages ambassador and product review teams that increase brand recognition.- Communicates with industry professionals regarding brand goals and product requests.- Coordinates and leads the development and execution of public marketing events.Company website: www.enlightenedequipment.com