Skyler B. Email & Phone Number

Houston, Texas, Us

Responsible for developing and executing all digital marketing strategies across various platforms, increasing audience engagement, and to promote the C. Baldwin brandMonitor and analyze the performance of organic and paid search, digital advertising, and social media KPIs, and provide relevant suggested strategy revisions when necessaryCultivate partnerships and connections with internal groups, businesses, organizations, and local influencers to create and execute mutually beneficial collaboration strategiesUpdate and maintain all hotel vanity site and restaurant web content, create landing pages, RFP forms for lead capture, oversee hotel listings on OTA websites, and direct social media strategy, third party content creators, and social influencersOwn all asset development, ensuring brand standards alignment, including active planning and execution of all content creation, photoshoots, and all collateral design, print, and distributionBentoBox | WordPress | Box | Sonifi | OpenTable | Adobe Suite | Marquii | MyEmma | Uniguest Digital | Sprout Social

Houston, Texas, Us

Management of team communications and scheduling, creation of meeting and presentation materials, operational SOPs, wildlife center employee handbook, emergency action plan procedure documents, and more than a dozen templates for official company documentsCreated internal and external team updates via constant contact, wrote/updated company website content, assisted in ongoing website revisions, and educated on branding standardsOrganized and archived data from two former office environment structures used prior to company merger, and trained staff on new system and logic structureTeam Training & Communications | Data Management | Template Design | Data Management | Template Design | Google Drive | Canva | Constant Contact | WordPress

Houston, Texas, Us

Built out company HubSpot CRM account, including development of custom information fields, dashboards, pipelines, and automation within first thirty daysIncreased production operation speed by estimated 30% through elimination of redundant steps and implementation of automation for sales and production process queuesProduced highly successful company booth at large industry expo, including asset purchasing, shipping and logistics, creation of marketing assets, digital marketing items, custom lead capture methods, and on-site booth constructionCRM Customization | Training & Leadership | Metrics & Analytics | Sales Management | Lead Management | Pipeline Automation | Lead Management | Pipeline Automation | HubSpot Sales Hub | SquareSpace

Webster, Texas, Us

Created a $3+ million sales pipeline within sixty days through my marketing automation email program, production demonstrations, print collateral creation, and monthly webinarsConducted product training presentations for distributors, performed all on-site customer demonstrations, and coordinated attendance at over a dozen industry trade showsProduce forecast metrics report, weekly quote and demo updates, and other analytic and tracking documents on a monthly ongoing basisSales & Marketing | Account Management | Email Marketing | Adobe Creative Suite | Constant Contact | Smart Sheets | Target Pipeline | GoToWebinar

Amsterdam, North Holland, Nl

Created original content and graphic materials utilizing new brand standards and collaborated with key product managers in multiple product lines to bring their materials currentUpdated documents, spreadsheets, and presentations for new branding, and developed new organization structure for company SharePoint to optimize access and team workflowInformation Management | Graphic Design | Branding | Product Sales Support

Houston, Tx, Us

Managed websites for department faculty, research teams, and the department using both Drupal and WordPress, as well as authoring or advising on social media postsDeveloped and designed two undergraduate and two graduate student guides, and composed all internal and external email communicationsPlanned and executed all department events, including vendor direction, creation of event promotion materials, and email announcement to engineering college students, faculty and staffOrganized largest yearly event for ECE students of all levels, for research and poster presentations to faculty and external industry professionalsAdobe Photoshop | Adobe InDesign | WordPress | Drupal CMS | Event Direction | Social Media | Website Management | Project Management

Webster, Texas, Us

Coordinated presence at more than 40 industry trade shows and expos, both national and international, including all rentals, travel, and attended in a combined sales & marketing roleDirected creation of 2018 and 2019 company catalogs, leading to acquisition by 3B ScientificDesigned and executed a strategy for database entry corrections, account deduplication, and built a maintenance structure for over 18 thousand customer entries in company Salesforce CRMCreated all aspects in automated Pardot email marketing campaigns, including multi-step automation, action triggers, if/then branches, team notifications, and delay commandsEmail MarketingDatabase ManagementSalesforcePardotTrade Show CoordinationPrint MaterialsMailChimpCreative Strategy

Austin, Tx, Us

Reduced budget overspend by 60 percent through physical organization, and operation changes Planned and scheduled regional social media posts along with the other Houston location teamsManaged a team consisting of two graphic artists, a demonstration manager, the demonstration specialists group, and a healthy eating specialist Directed all store-wide events such as Cherry Fest, Rule the Grill, Mango Madness, as well as holiday and sale displays including large decor, signage, and product demonstration for my storeHootsuite | Event Direction | Budget Balancing | Visual Merchandising

Austin, Tx, Us

Began as an Account Coordinator with HP Channel Marketing, promoted to AE after seven monthsManaged direct mail and appointment setting campaign with a response rate of over 40 percent, and client projected ROI of 200+ times the campaign costManaged four enterprise-sized tech company channel accounts with over 250 partnersCollaborated on business development processes, managed won campaign accounts, and ensured all completed efforts could be quantified for ROI reporting and trackingProject Management | Campaign Direction | Business Development | Channel Marketing

Dallas, Tx, Us

Activities included art direction, social media, copy production, and account services.Assisted in development of client corporate identity standards guide.Supported agency team with client website edits and review, brochure creation, and blog postings.