Skyler B. Email & Phone Number

Houston, Texas, US

Responsible for developing and executing all digital marketing strategies across various platforms, increasing audience engagement, and to promote the C. Baldwin brandMonitor and analyze the performance of organic and paid search, digital advertising, and social media KPIs, and provide relevant suggested strategy revisions when necessaryCultivate.

Houston, Texas, US

Management of team communications and scheduling, creation of meeting and presentation materials, operational SOPs, wildlife center employee handbook, emergency action plan procedure documents, and more than a dozen templates for official company documentsCreated internal and external team updates via constant contact, wrote/updated company website.

Houston, Texas, US

Built out company HubSpot CRM account, including development of custom information fields, dashboards, pipelines, and automation within first thirty daysIncreased production operation speed by estimated 30% through elimination of redundant steps and implementation of automation for sales and production process queuesProduced highly successful company booth.

Webster, Texas, US

Created a $3+ million sales pipeline within sixty days through my marketing automation email program, production demonstrations, print collateral creation, and monthly webinarsConducted product training presentations for distributors, performed all on-site customer demonstrations, and coordinated attendance at over a dozen industry trade showsProduce.

Amsterdam, North Holland, NL

Created original content and graphic materials utilizing new brand standards and collaborated with key product managers in multiple product lines to bring their materials currentUpdated documents, spreadsheets, and presentations for new branding, and developed new organization structure for company SharePoint to optimize access and team workflowInformation.

Houston, TX, US

Managed websites for department faculty, research teams, and the department using both Drupal and WordPress, as well as authoring or advising on social media postsDeveloped and designed two undergraduate and two graduate student guides, and composed all internal and external email communicationsPlanned and executed all department events, including vendor.

Webster, Texas, US

Coordinated presence at more than 40 industry trade shows and expos, both national and international, including all rentals, travel, and attended in a combined sales & marketing roleDirected creation of 2018 and 2019 company catalogs, leading to acquisition by 3B ScientificDesigned and executed a strategy for database entry corrections, account.

Austin, TX, US

Reduced budget overspend by 60 percent through physical organization, and operation changes Planned and scheduled regional social media posts along with the other Houston location teamsManaged a team consisting of two graphic artists, a demonstration manager, the demonstration specialists group, and a healthy eating specialist Directed all store-wide.

Austin, TX, US

Began as an Account Coordinator with HP Channel Marketing, promoted to AE after seven monthsManaged direct mail and appointment setting campaign with a response rate of over 40 percent, and client projected ROI of 200+ times the campaign costManaged four enterprise-sized tech company channel accounts with over 250 partnersCollaborated on business.

Dallas, TX, US

Activities included art direction, social media, copy production, and account services.Assisted in development of client corporate identity standards guide.Supported agency team with client website edits and review, brochure creation, and blog postings.