Skyler Wallace Email & Phone Number

Greater Los Angeles, California, United States

Leading creative and messaging strategy for Hyundai Motors of America across all tiers, brand, product, retail, and in-market.

Greater Los Angeles Area

Set up the Brand Management & Creative strategy discipline at ZwiftDeveloped brand architecture to unify brand across content, products, and community.Created a new brief and process to inspire campaigns, and developed hundreds of briefs for brand campaigns, product launches, brand partnerships, events, and content. Spearheaded Zwift’s first-ever market segmentation study, and socialized the results.Established ongoing global brand health tracking (nine countries) where we realized double-digit awareness growth driven by word of mouth and brand marketing. Co-developed strategy for the Tour de France Femmes avec Zwift partnership, the first TdF for women since the 1980s. Progressing Zwift's vision for gender parity in sport. Led brand stewardship, ensuring logos, fonts, colors, language, and assets are used consistently, and empowering partners and our global community with unique tools.Led a team of contributors to produce Culturecast, a regularly published trend watching newsletter and forum to inspire the organization's creative and strategic thinking.

Orange County, California Area

Led the brand strategy team for WPP's Garage Team Mazda, agency of record for Mazda North America. Consumer insights, creative briefs, and research including market segmentation, brand/ad tracking, product clinics, concept testing, etc.

Santa Ana, Ca

Developed strategic partnerships for major automotive and action sports brands to integrate into video content, digital experiences, editorial, social engagement, and events in the world’s largest collection of automotive and enthusiast media brands.

Greater Los Angeles Area

Planning Director in the largest global market of the sixth largest brand in the world. Led creative strategy for the 2016 Prius, the most successful Toyota campaign in recorded history to that point (according to Nielsen and Millward Brown Digital). The creative won Nielsen’s 2016 Automotive Ad of the Year based on Memorability, Brand Association, and Likability. Led strategy for 2014 4Runner Keep It Wild campaign, targeting outdoor enthusiasts. The campaign boosted sales +66% above goals and earned a bronze Effie.Developed “always on” sustainment marketing strategies for cars and SUVs.

Irvine, Ca

Led all tier one brand marketing efforts, including go-to-market strategy development, creative development, content creation, paid media planning/buying, organic social media strategies, tier two retail marketing efforts, etc.Launched all-new platforms, Edict Nine XC bike, IA superbike, and the Compulsion all-mountain bike, as well as minor change carry overs on all other models.

Qualitative and quantitative consumer research, harvesting insights, leading creative strategy with agency and partner creative teams and Toyota marketing clients in Toyota's largest global market. Trucks, SUVs, Sedans and Nascar integration. Most notably developing strategy for the launch of the 2011 Toyota Highlander, 2012 Camry, and 2012 NASCAR campaigns.

Planning and strategy for Wienerschnitzel national QSR account, KFC regional strategy for Southern California and Arizona, Dole, Hilton Garden Inn, SRS Labs, Toshiba, Jacuzzi, and GE Cameras (General Imaging). Account manager for GE Cameras and Jacuzzi.Tireless new business machine.Pop Culture curator, social media strategist, author, and blogger.

Media Arts planning on new business, Infiniti, Visa, Apple, and others. Researched and wrote for the Idea Bank, an ever-growing collection of the latest innovative uses of new and traditional media.One of few authors of the Media Arts Lab blog and the Media Arts Monday newsletter distributed throughout the TBWA network. The content of that newsletter was also syndicated weekly on PSFK.com