Sky Mcelroy

Sky Mcelroy Email and Phone Number

Co-Founder @ Pack Publishing
New York, NY, US
Sky Mcelroy's Location
New York, New York, United States, United States
Sky Mcelroy's Contact Details
About Sky Mcelroy

I love working with great people to grow great businesses.

Sky Mcelroy's Current Company Details
Pack Publishing

Pack Publishing

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Co-Founder
New York, NY, US
Website:
packrecords.co
Employees:
7
Sky Mcelroy Work Experience Details
  • Pack Publishing
    Co-Founder
    Pack Publishing
    New York, Ny, Us
  • Pack Publishing
    Co-Founder
    Pack Publishing Sep 2023 - Present
    New York City Metropolitan Area
    Pack Publishing is the publishing arm of Pack Records & Pack Mgmt. Inspired by the melting pot of New Orleans and NYC, our roster is diverse in sound, story and style. While you can expect something new and different from each artist, producer, or writer, it’s the incredible music that ties the Pack. together.
  • Pack Records
    Co-Founder
    Pack Records Mar 2020 - Present
    New York, United States
    Pack Records was forged by artist managers with an unrelenting desire to share culture-shifting music. We believe in music driven by human stories.
  • Pack Mgmt
    Co-Founder
    Pack Mgmt Mar 2016 - Present
    Greater New York City Area
    Pack Management was founded in 2016 with a mission to impact the lives of others with sound. Our approach to artist management & development is rooted in helping ensure stability within all aspects of an artist’s career. We never seek to convince others of our artists' talents, we help artists bring to life projects that speak for themselves.
  • Rude Fox Records
    Founder
    Rude Fox Records Jan 2012 - Present
    Greater New Orleans Area
    Helping to develop the careers of artists of I love.Selected Clients (present and past):Surf Rock is Dead, Sam DeRosa, Justin Gerrish
  • Community.Com
    Angel Investor
    Community.Com Jun 2015 - Present
    Community is the SMS marketing platform that connects businesses, brands, political & public figures, creators, musicians, celebrities, and more, to their audiences at scale through a unique 10-digit phone number.The company was founded in 2019 by Guy Oseary, Ashton Kutcher, Matthew Peltier, and Josh Rosenheck. In 2022, Robert Wolf joined as Community’s Chairman.
  • Unitedmasters
    Director, Business Development
    Unitedmasters Sep 2018 - Jun 2019
    Greater New York City Area
    UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with a deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid. UnitedMasters was founded in 2017 by Steve Stoute, a music and advertising expert, who helped develop the careers of Nas, Will Smith, and Mary J. Blige, and founded the award-winning ad agency, Translation. UnitedMasters is funded by Alphabet, Andreessen Horowitz, 21st Century Fox, and Floodgate.Selected Partners: Andreessen Horowitz (a16z), American Eagle, Bose, 2K Interactive (NBA 2K), Major League Baseball
  • A2Im (American Association Of Independent Music)
    Director, Brand Partnerships
    A2Im (American Association Of Independent Music) Sep 2016 - Sep 2018
    Greater New York City Area
    Developed A2IM's strategic business development and brand partnerships offering from the ground up while simultaneously re-imagining sponsorships for our industry events to help create growth opportunities for A2IM as an organization, our members, and the broader global independent music community.• Developed cohesive and cross-collaborative partnership strategy that ended up generating one fifth (20.11%) of organization’s topline revenue starting from $0 on day one, in less than two years.• Almost doubled (80.35%) brand partnership and sponsorship revenue since start date.• Exceeded year-over-year annual brand partnership and sponsorship growth by almost half (+49.71%).• Increased average deal size by nearly a quarter per engagement (+24.40%).• Prospected, built, grew, and strengthened relationships with 60+ new partners, including organization's first ever brand relationships.Selected Partners: Warner Music's Alternative Distribution Alliance (ADA), American Airlines, Apple Music, Billboard, BuzzAngle, Caroline, CI, HyperWallet (PayPal), Jaxsta, Lagunitas, Nielsen Music, SONY's The Orchard, Pandora, Songtrust, SoundExchange, Spotify, Squarespace, YouTube.
  • Big Spaceship
    Senior Account Manager
    Big Spaceship Jan 2016 - May 2016
    Greater New York City Area
    Senior Account Manager for Dannon's creative agency of record.• Lead digital and social creative Agency of Record for account across two brands of global Consumer Packaged Goods (CPG) company.• Sought organic growth opportunities for agency and value add opportunities for the client.• Sold advanced, strategic concepts, drive initiatives, and represent the team and theAgency’s values.• Delivered and managed integrated social/digital marketing campaigns to deliver againstclient KPIs.• Devised short-term and long-term brand, experience and social and digital strategies inpartnership with Senior Social Strategist.• Act as brand steward and business partner to senior-level clients.Selected Clients: Dannon Oikos, Dannon Light & Fit.
  • Expandtheroom Llc
    Manager, Business Development
    Expandtheroom Llc Oct 2013 - Jan 2016
    Greater New York City Area
    Growth orientated business development, account management, and strategy for a digital innovation agency.• Promoted from Producer within eight months because of demonstrated client growth and team leadership.• Generated in excess of $1M gross account revenue.• Developed and managed new business relationships with global agency and brands like Sirius XM, Publishers Clearing House, Leo Burnett, Jefferson Awards, and SimpleTherapy.• Increased existing account value and agency offering within brands like Disney, Wenner Media, Live Nation, Game Show Network, Scholastic, Premiere Radio Networks / Clear Channel, and Accusport/SkyTrak.• Oversaw integrated, cross-department and third-party vendor teams to complete complexprojects combining offline, digital, and paid media components on budget (up to $250K).• Mentored new hires to accelerate their professional development.Selected Clients: Disney, Sirius XM, Leo Burnett, Scholastic, Publishers Clearing House (PCH), Premiere Radio Networks/iHeartMedia, Jefferson Awards, SimpleTherapy, Accusport/SkyTrak.
  • Expandtheroom Llc
    Digital Producer
    Expandtheroom Llc Mar 2013 - Oct 2013
    Greater New York City Area
    Blended growth-orientated project management, account management, and strategy for a digital innovation agency.Selected Clients: Wenner Media (Rolling Stone, Us Weekly), Live Nation, Scholastic, GSN, WerkLine
  • Domino.Fm
    Angel Investor & Advisor, Business Development & Strategic Partnerships
    Domino.Fm Oct 2014 - Dec 2015
    Greater New York City Area
    Advise music and tastemaker discovery platform on strategic product development, monetization, and partnership growth.
  • Cp Sales, Llc
    Strategy And Development Consultant
    Cp Sales, Llc Sep 2011 - Feb 2013
    Greater New Orleans Area
    Online search engine optimization, website optimization, lead generation & follow-up, e-mail marketing, and backend technology infrastructure consulting for CP Sales, LLC, a logistics and transportation management company.• Lead re-design of company branding and website to better facilitate passive and active search engine optimization, new lead generation, and word-of-mouth referrals.• Optimization, analysis, and execution of weekly e-mail marketing and lead scoring/follow-up• Scope and project management of cost-saving changes to company technology infrastructure to better facilitate remote access and collaboration both inside and outside of company.• Educating company founder on recommended and new technologies & strategies for customer relationship management, customer acquisition, cloud-based file sharing services, e-mail marketing and optimization, search engine optimization, and lead generating digital content creation.
  • Gsn Digital
    Strategy & Development Consultant To Teagames.Com
    Gsn Digital Sep 2009 - Feb 2013
    Digital product strategy, product/project management, business development, and online marketing strategy planning and execution for Teagames.com, a physics-orientated online Adobe Flash games destination website and subsidy of GSN.• Planned digital strategy emphasizing revenue growth, driving of key engagement metrics, user acquisition, user retention, and integration with GSN Digital/WorldWinner technology projects.• Digital project management, project scoping, quality assurance, and coordination of team members and assets across multiple web development, game development, and marketing projects, including but not limited to new game launches, marketing programming, social integrations, off-site online marketing purchases, content management, and site infrastructure and development.• Creation and execution of online marketing, e-mail, and social media content programming strategy, calendar, and assets.• Acquisition and development of new game titles based on existing and new intellectual property for web and mobile.• Modification and review of game licensing and consulting agreements; collaboration with Legal & Finance departments on approval of documents and projects.• Growth and maintenance of Tegames' social media presences.
  • New Orleans Bow Ties
    Chief Operating Officer
    New Orleans Bow Ties Nov 2011 - May 2012
    Greater New Orleans Area
    New Orleans Bow Ties creates limited edition bow ties from the highest quality international silks. Each bow tie was cut, sewn, and finished by hand in New Orleans, LA.• Collaborated in the creation of company vision, mission statement, product concept, product direction, marketing and business strategy through brainstorming, discussion, and refinement with the bow tie team.• Provided marketing and technological support through administration of company e-mail, website and technologies, advisement on search engine optimization (SEO), content creation strategy, and e-mail marketing set-up.• Assessment of new business opportunities in conjunction with fellow bow tie team members.• Assistance with organization, oversight, and participation in company and industry related events and marketing activities, including trunk shows, fashion shows, photoshoots, gala and networking events.• Co-management of company social media properties, including Facebook and Twitter.• Support of logistical operations and day-to-day by pick-up and delivery of bow ties, silks, and fabrics, and maintenance of company inventory in conjunction with CFO and company founder.
  • Gsn Digital/Worldwinner
    Marketing Intern
    Gsn Digital/Worldwinner Jun 2009 - Sep 2009
    Greater Boston Area
    Integrated marketing internship across departments for the GSN.com destination site and WorldWinner online casual games sides of the GSN Digital business. • Supporting the marketing team through critical analysis, conceptualization and integration, specifically within the realm of Social Media.• Broadening my own base of knowledge by interacting and participating across departments to learn more about the marketing, development, and analysis of the online casual games space.• Assisting development and growth of audience engagement for the GSN & WorldWinner sides of the business .
  • Cp Sales, Llc
    Brand Strategy Consultant
    Cp Sales, Llc Jun 2006 - Sep 2009
    Greater New Orleans Area
    Brand positioning and marketing strategy consulting for international shipping and logistics company.• Repositioning brand image via redesign of logo and branded materials to differentiate in Shipping-industry market.• Reviewing branded materials prior to publication in trade-magazines.• Editing corporate communication materials.
  • Typhoon Creative Partnership
    Creative Intern
    Typhoon Creative Partnership Jun 2008 - Aug 2008
    London, United Kingdom
    Internship focused on the creative side of advertising, particularly branding, design, and new business acquisition, for Typhoon Creative Partnership, a small boutique ad company in the Holborn district of London.• Created pitch for new business to the planning management division of Halcrow, one of the world's leading infrastructure management companies• Assisted proofing, design, and implementation of online and print edition of annual corporate report for the UK’s third-largest real-estate company, NB Real Estate.• Designed marketing materials used for the St. Paul's Cathedral School’s Annual Summer Fair within the event's pre-existing brand identity.• Conceptualized visual branding direction of the quarterly report for the Holborn district of London's business improvement organization, inHolborn.• Acted as Production Assistant during two separate commercial shoots for Currys, a UK-based electronics store.
  • Boston University Ad Club
    Group Creative Director
    Boston University Ad Club Oct 2007 - May 2008
    Greater Boston Area
    Learned the fundamental of branding, campaign planning, and developing relationships with your team and your clients.• Lead creative process simultaneously for the Massachusetts State Government Alternative Dispute Resolution organization, Mass. Options for Resolution (MORE). and the BU Armenian Student Association (BU ASA).• Directed logo design and branding direction for MORE.• Designed promotional materials for campus-wide promotion for BU ASA annual event.• Collaborated with three creatives under overarching hierarchical structure.• Acted as a liaison with Group Account Executive and AdClub E-Board.
  • Seabridge Projects, Inc.
    Part-Time Employee
    Seabridge Projects, Inc. Aug 2001 - Dec 2005
    Helped my Mom with her incredible company and learned a lot about what makes a successful business along the way.• Reviewed web-design and promotional materials prior to publication online and in trade magazines.• Accompanied company president to client meetings and helped facilitate company-to-client relationships.• Responsible for computer input and assisting in inter-office tasks.

Sky Mcelroy Skills

Social Media Facebook Social Media Marketing Digital Strategy Copywriting Digital Marketing Advertising Content Strategy Strategy Digital Media Talent Management Project Management Business Development New Media Marketing Talent Booking Blogging Email Marketing Creative Direction Management Critical Thinking Personal Branding Media And Entertainment Music Instagram Jira Branding And Identity Usability Business Acquisition Facebook Fan Page Creation Digital Production Integrated Marketing Online Marketing Strategic Planning Entertainment Music Marketing A&r Record Labels Music Industry Product Management Integrated Campaign Planning Facebook Page Management Mailchimp Twitter Digital Media Integration Product Marketing Talent Artist Development Artist Management Product Development

Sky Mcelroy Education Details

Frequently Asked Questions about Sky Mcelroy

What company does Sky Mcelroy work for?

Sky Mcelroy works for Pack Publishing

What is Sky Mcelroy's role at the current company?

Sky Mcelroy's current role is Co-Founder.

What is Sky Mcelroy's email address?

Sky Mcelroy's email address is sk****@****ail.com

What is Sky Mcelroy's direct phone number?

Sky Mcelroy's direct phone number is +150421*****

What schools did Sky Mcelroy attend?

Sky Mcelroy attended Boston University, Boston University.

What skills is Sky Mcelroy known for?

Sky Mcelroy has skills like Social Media, Facebook, Social Media Marketing, Digital Strategy, Copywriting, Digital Marketing, Advertising, Content Strategy, Strategy, Digital Media, Talent Management, Project Management.

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