Sky Mcelroy Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Pack Publishing is the publishing arm of Pack Records & Pack Mgmt. Inspired by the melting pot of New Orleans and NYC, our roster is diverse in sound, story and style. While you can expect something new and different from each artist, producer, or writer, it’s the incredible music that ties the Pack. together.

New York, United States

Pack Records was forged by artist managers with an unrelenting desire to share culture-shifting music. We believe in music driven by human stories.

Greater New York City Area

Pack Management was founded in 2016 with a mission to impact the lives of others with sound. Our approach to artist management & development is rooted in helping ensure stability within all aspects of an artist’s career. We never seek to convince others of our artists' talents, we help artists bring to life projects that speak for themselves.

Greater New Orleans Area

Helping to develop the careers of artists of I love.Selected Clients (present and past):Surf Rock is Dead, Sam DeRosa, Justin Gerrish

Community is the SMS marketing platform that connects businesses, brands, political & public figures, creators, musicians, celebrities, and more, to their audiences at scale through a unique 10-digit phone number.The company was founded in 2019 by Guy Oseary, Ashton Kutcher, Matthew Peltier, and Josh Rosenheck. In 2022, Robert Wolf joined as Community’s.

Greater New York City Area

UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with a deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid. UnitedMasters was founded in 2017 by Steve Stoute, a music and advertising expert, who helped develop the.

Greater New York City Area

• Developed A2IM's strategic business development and brand partnerships offering from the ground up while simultaneously re-imagining sponsorships for our industry events to help create growth opportunities for A2IM as.
• Developed cohesive and cross-collaborative partnership strategy that ended up generating one fifth (20.11%) of organization’s topline revenue starting from $0 on day one, in less than two years.
• Almost doubled (80.35%) brand partnership and sponsorship revenue since start date.
• Exceeded year-over-year annual brand partnership and sponsorship growth by almost half (+49.71%).
• Increased average deal size by nearly a quarter per engagement (+24.40%).
• Prospected, built, grew, and strengthened relationships with 60+ new partners, including organization's first ever brand relationships.Selected Partners: Warner Music's Alternative Distribution Alliance (ADA), American.

Greater New York City Area

• Senior Account Manager for Dannon's creative agency of record.
• Lead digital and social creative Agency of Record for account across two brands of global Consumer Packaged Goods (CPG) company.
• Sought organic growth opportunities for agency and value add opportunities for the client.
• Sold advanced, strategic concepts, drive initiatives, and represent the team and theAgency’s values.
• Delivered and managed integrated social/digital marketing campaigns to deliver againstclient KPIs.
• Devised short-term and long-term brand, experience and social and digital strategies inpartnership with Senior Social Strategist.

Greater New York City Area

• Growth orientated business development, account management, and strategy for a digital innovation agency.
• Promoted from Producer within eight months because of demonstrated client growth and team leadership.
• Generated in excess of $1M gross account revenue.
• Developed and managed new business relationships with global agency and brands like Sirius XM, Publishers Clearing House, Leo Burnett, Jefferson Awards, and SimpleTherapy.
• Increased existing account value and agency offering within brands like Disney, Wenner Media, Live Nation, Game Show Network, Scholastic, Premiere Radio Networks / Clear Channel, and Accusport/SkyTrak.
• Oversaw integrated, cross-department and third-party vendor teams to complete complexprojects combining offline, digital, and paid media components on budget (up to $250K).

Greater New York City Area

Blended growth-orientated project management, account management, and strategy for a digital innovation agency.Selected Clients: Wenner Media (Rolling Stone, Us Weekly), Live Nation, Scholastic, GSN, WerkLine

Greater New York City Area

Advise music and tastemaker discovery platform on strategic product development, monetization, and partnership growth.

Greater New Orleans Area

• Online search engine optimization, website optimization, lead generation & follow-up, e-mail marketing, and backend technology infrastructure consulting for CP Sales, LLC, a logistics and transportation management.
• Lead re-design of company branding and website to better facilitate passive and active search engine optimization, new lead generation, and word-of-mouth referrals.
• Optimization, analysis, and execution of weekly e-mail marketing and lead scoring/follow-up
• Scope and project management of cost-saving changes to company technology infrastructure to better facilitate remote access and collaboration both inside and outside of company.
• Educating company founder on recommended and new technologies & strategies for customer relationship management, customer acquisition, cloud-based file sharing services, e-mail marketing and optimization, search engine.

• Digital product strategy, product/project management, business development, and online marketing strategy planning and execution for Teagames.com, a physics-orientated online Adobe Flash games destination website and.
• Planned digital strategy emphasizing revenue growth, driving of key engagement metrics, user acquisition, user retention, and integration with GSN Digital/WorldWinner technology projects.
• Digital project management, project scoping, quality assurance, and coordination of team members and assets across multiple web development, game development, and marketing projects, including but not limited to new.
• Creation and execution of online marketing, e-mail, and social media content programming strategy, calendar, and assets.
• Acquisition and development of new game titles based on existing and new intellectual property for web and mobile.
• Modification and review of game licensing and consulting agreements; collaboration with Legal & Finance departments on approval of documents and projects.

Greater New Orleans Area

• New Orleans Bow Ties creates limited edition bow ties from the highest quality international silks. Each bow tie was cut, sewn, and finished by hand in New Orleans, LA.
• Collaborated in the creation of company vision, mission statement, product concept, product direction, marketing and business strategy through brainstorming, discussion, and refinement with the bow tie team.
• Provided marketing and technological support through administration of company e-mail, website and technologies, advisement on search engine optimization (SEO), content creation strategy, and e-mail marketing set-up.
• Assessment of new business opportunities in conjunction with fellow bow tie team members.
• Assistance with organization, oversight, and participation in company and industry related events and marketing activities, including trunk shows, fashion shows, photoshoots, gala and networking events.
• Co-management of company social media properties, including Facebook and Twitter.

Greater Boston Area

• Integrated marketing internship across departments for the GSN.com destination site and WorldWinner online casual games sides of the GSN Digital business.
• Supporting the marketing team through critical analysis, conceptualization and integration, specifically within the realm of Social Media.
• Broadening my own base of knowledge by interacting and participating across departments to learn more about the marketing, development, and analysis of the online casual games space.
• Assisting development and growth of audience engagement for the GSN & WorldWinner sides of the business.

Greater New Orleans Area

• Brand positioning and marketing strategy consulting for international shipping and logistics company.
• Repositioning brand image via redesign of logo and branded materials to differentiate in Shipping-industry market.
• Reviewing branded materials prior to publication in trade-magazines.
• Editing corporate communication materials.

London, United Kingdom

• Internship focused on the creative side of advertising, particularly branding, design, and new business acquisition, for Typhoon Creative Partnership, a small boutique ad company in the Holborn district of London.
• Created pitch for new business to the planning management division of Halcrow, one of the world's leading infrastructure management companies
• Assisted proofing, design, and implementation of online and print edition of annual corporate report for the UK’s third-largest real-estate company, NB Real Estate.
• Designed marketing materials used for the St. Paul's Cathedral School’s Annual Summer Fair within the event's pre-existing brand identity.
• Conceptualized visual branding direction of the quarterly report for the Holborn district of London's business improvement organization, inHolborn.
• Acted as Production Assistant during two separate commercial shoots for Currys, a UK-based electronics store.

Greater Boston Area

• Learned the fundamental of branding, campaign planning, and developing relationships with your team and your clients.
• Lead creative process simultaneously for the Massachusetts State Government Alternative Dispute Resolution organization, Mass. Options for Resolution (MORE). and the BU Armenian Student Association (BU ASA).
• Directed logo design and branding direction for MORE.
• Designed promotional materials for campus-wide promotion for BU ASA annual event.
• Collaborated with three creatives under overarching hierarchical structure.
• Acted as a liaison with Group Account Executive and AdClub E-Board.

• Helped my Mom with her incredible company and learned a lot about what makes a successful business along the way.
• Reviewed web-design and promotional materials prior to publication online and in trade magazines.
• Accompanied company president to client meetings and helped facilitate company-to-client relationships.
• Responsible for computer input and assisting in inter-office tasks.

Bachelor Of Arts (B.A.), English

Bachelor Of Science (B.S.), Communications, Concentration In Advertising