Currently serving as the Operations Manager in NetApp's Center of Excellence (COE) for Sales Operations, where supporting the Sales Organization. In this capacity, lead a Campaign Management and Data Enrichment team focused on providing the Sales Development Representatives (SDRs) with high-quality, actionable data to enhance their sales efforts.Technical Experience:- Designed, optimized, and executed campaigns using UNICA Campaign Management and SAS.- Delivered monthly and ad hoc… Show more Currently serving as the Operations Manager in NetApp's Center of Excellence (COE) for Sales Operations, where supporting the Sales Organization. In this capacity, lead a Campaign Management and Data Enrichment team focused on providing the Sales Development Representatives (SDRs) with high-quality, actionable data to enhance their sales efforts.Technical Experience:- Designed, optimized, and executed campaigns using UNICA Campaign Management and SAS.- Delivered monthly and ad hoc campaigns, leveraging Unica Optimization for efficiency.- Created and tested flowcharts using processes like Select, Merge, Call List, Mail List, and Snapshot to meet varied requirements.- Developed automated scheduling solutions for seamless campaign execution.- Optimized flowcharts with macros to ensure application stability.- Configured SAS programs for data mapping and quality assurance.- Collaborated with on-site teams and documented end-to-end processes in a knowledge repository.- Led data enrichment initiatives, ensuring accuracy and relevance to SDR benchmarks through advanced validation checks.- Boosted data production by 20% via workflow automation, meeting SLAs and scaling operations for high-volume outputs.- Integrated LinkedIn Sales Navigator, Lusha, and ZoomInfo to optimize SDR targeting and data processing.Leadership Experience:- Formulated strategies to deepen client engagement and deliver tailored data enrichment solutions for industry-specific needs (e.g., cloud infrastructure).- Created project plans, allocated resources, and maintained budget accuracy to meet milestones on time.- Produced weekly status reports detailing progress, risks, and updates to project timelines.- Oversaw preparation of process documents, guidelines, and KPIs to identify opportunities for improvement.- Acted as the primary liaison for SDR teams, tailoring data enrichment strategies to address regional trends and industry demands. Show less

Technical Experience:- Designing, optimizing and executing campaigns using UNICA Campaign Management tool & SAS- Configure/Implement Unica Campaign and SAS- Executing monthly and Adhoc campaigns using UNICA Campaign Management & Unica Optimization - Creating and testing Campaigns flowcharts by using Select, Merge, call list, Mail List, Snapshot process box depends on different requirements - Creating scheduling solution to automate the flowchart execution -… Show more Technical Experience:- Designing, optimizing and executing campaigns using UNICA Campaign Management tool & SAS- Configure/Implement Unica Campaign and SAS- Executing monthly and Adhoc campaigns using UNICA Campaign Management & Unica Optimization - Creating and testing Campaigns flowcharts by using Select, Merge, call list, Mail List, Snapshot process box depends on different requirements - Creating scheduling solution to automate the flowchart execution - Creating Source tables from Database and Email Templates and programs in Oracle, DB2, Teradata- Responsible for end-to-end campaign and optimize deliverables- Optimizing the flowcharts by creating the macros in order to maintain the stability of the application - To support US based clients marketing efforts by creating campaign flowcharts on UNICA campaign affanium and convert findings from data to business insights- Working in agile and Database marketing – Campaign management & co-ordination, Client needs identification and Testing- Elaborated customer requirements for analytical design, execution & analysis of marketing campaigns with focus on direct E-Mail and Workfront tool- Generated data files after quality assurance testing; provided list count estimates & variance explanations to client and delivered files to external vendors- To configure SAS programs in order to perform data mapping and quality checks for client deliverables - To interact with on-site teams & attend hand-off meetings Manage Client and internal stakeholders- Assign, coordinate, and review work assigned to project staff members- Recognizing and celebrating team member accomplishments and exceptional performance- Utilize effective project and time management skills to manage multiple projects simultaneously.- Create weekly reporting on project status detailing progress, next steps, current risks and project changes. Show less

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