Managed relationship with creative agency and PR agency to execute annual marketing plan, with $1.2M in marketing spend.Facilitated conference strategies, processes, and logistics for conferences all across the U.S. Implemented new conference process, saving the company $200k+ per year. Developed ROI reports based on event-generated leads and team feedback.Designed over 50 collateral pieces, such as eBooks, guides, case studies, brochures, and one-pagers, introducing the company as a thought leader.Conducted extensive research on competitors, enhancing company's messaging and branding, resulting in an increase in company's organic SEO, social media engagement, and thought leadership opportunities. Over the span of a year, these enhancements also contributed to a 10x increase in new clients and 2x increase in new hires. Minimized time management of the company website by 60% by migrating to a new CMS.

Through a variety of online marketing activities, demand generation tactics, and strategic branding efforts, achieved the company being recognized as Inc. Magazine's 500 Fastest Growing Companies, Washington Business Journal's 75 Fastest Growing Companies, and Northern Virginia Chamber of Commerce's Fantastic 50.Modernized social media, email marketing, and event/conference campaigns, resulting in a 20% increase in the company's organic SEO.Researched and reassessed the cost to profit ratio of marketing activities, saving the company over $100,000 per year.Proactively formalized annual marketing calendar to include events/conferences, branding, and strategic investments.Partnered with c-level executives to implement strategic messaging and branding across all company assets.Achieved optimal campaign success through management of a small but mighty team.

Cut down on 35% of time spent on logistics for events and newsletters by implementing standardized processes.Spearheaded logistics for small to medium internal events and small to large sponsored events and tradeshows/conferences, including but not limited to securing a venue (negotiated contracts) and exhibit/sponsorship, managing registration, etc.Partnered with multiple teams to develop new website layout/design and content to showcase new business structure.Supported business units (Cybersecurity, National Security, and NextGen) with editing, printing, and binding of sales proposals, resulting in 2x the client meetings per week.Managed writing, editing, and designing of internal newsletters, press releases, website, product collateral, and more.

Developed standardized events and marketing process for all regions to maintain consistency and improve event ROI.Supported corporate, established regions, and emerging regions by managing event logistics and execution for 20+ events per month, including but not limited to establishing a budget, securing sponsors, tracking expenses, negotiating venue contracts, coordinating catering, organizing lodging, and ordering marketing collateral and event-specific signage.Maintained events calendar and website to track and promote upcoming corporate and regional events.Trained the Regional Marketing Sales Operations Specialists on marketing, event, and conference processes and strategies.

Implemented marketing strategies and performed sales techniques for 10+ annual tradeshows and events dedicated to the defense, government, and technology industries.Collaborated with clients and internal colleagues on marketing campaigns and exhibit and sponsorship developments. Clients included organizations such as AFCEA International, U.S. Naval Institute, The Intelligence National Security Alliance, and American Geospatial Union. Engaged with large companies, exhibiting at AFCEA shows, to conduct video testimonials.Customized exhibit/sponsor packages for companies such as Northrop Grumman, Booz Allen Hamilton, Raytheon, and more.

Performed daily office tasks, such as answering the phone, redirecting calls to faculty, assisting visitor's and answering their questions, guiding students and faculty throughout the office for academic appointments or tutoring sessions, as well as assisting the receptionist and faculty with various other tasks.Monitored students, who have learning disabilities or need to make up a test, while they take their quizzes and exams. Assist them with any questions they may have regarding their tests or the computers in the testing room.

Contacted PR for specific designers regarding their appearances at Marymount’s future annual fashion shows.Accurately researched fashion-related topics and provided overview of findings as planning for annual fashion show.

Researched local events and reached out to organizations and school's clubs to set up fundraisers, parties, and special events in order to get the word out about Zinga!'s delicious and nutritious frozen yogurt!Networked with organizations, schools, and other businesses in order to support and fully execute events and programs throughout the Northern Virginia community.

Collaborated with other employees to publicize and promote events via print, website, and social media.Provided the Northern Virginia community with successful events that the magazine sponsored as well as events the magazine produced.Executed grassroots marketing for the events the magazine put on as well as the events the magazine sponsored. Called and emailed businesses to ask if they would sponsor or be a vendor/venue for the magazine’s events that they hosted throughout the year. Researched events then searched for sponsorship packages for each event.Learned bartering techniques, specifically the “do’s and don’ts” as well as how to put together advertising packages for events that the magazine sponsors as well as vendors/venues that sponsor the magazine’s events.